Upcoming China Business Knowledge @ CUHK Luncheon Series: How CSR Changes Our Behavior and Society



How CSR Changes Our Behavior and Society 

As responsible citizens, we all want to do good for the society. Corporate Social Responsibility (CSR) has become an important trend in the business world nowadays with the implementation of ESG or sustainable investing. Will CSR change the investment environment and the behavior of investors? In this luncheon talk, Prof. Cao Jie will present his recent research on whether and how the growing trend of CSR affects institutions’ investment decisions and how investors evaluate the performance of asset managers in both financial and social benchmarks. He will also share his insights on how companies and investors in China are responding to the global trend of CSR.

Is your company’s CSR initiative a part of the solution to the community? How do you lead the company to bring changes to society? Ms. Diana Tsui will take us through the long journey in building sustainable and impactful CSR initiatives by connecting the dots, leveraging resources and aligning with economic development and government policy. Real cases of how she leads her team in actualizing the belief of the company to share economic prosperity with the community will be discussed.



Prof. Cao Jie, Associate Professor, Department of Finance, CUHK Business School

Ms. Diana Tsui, Head of Global Philanthrophy, Asia Pacific, J.P. Morgan


Date: 15 May 2018

Time: 12-1:45pm (12-12:30pm Registration and networking with light refreshments)


CUHK Business School Town Centre

Unit B, 1/F, Bank of America Tower, 12 Harcourt Road, Central, Hong Kong

Fee: HK$200 per participant; HK$150 for CUHK Business School alumni and students

Registration Deadline: 18 April 2018




Prof. Cao Jie (Jay), Associate Professor, Department of Finance, CUHK Business School

Prof. Cao Jie is an Associate Professor and PhD program coordinator in Department of Finance at The Chinese University of Hong Kong (CUHK) Business School. He received his PhD in Finance from University of Texas at Austin in 2009 and BA in Economics from Peking University in 2002. His research areas are empirical asset pricing, derivatives, and behavioral finance. His research specifically focuses on the return predictability and quantitative trading strategies using stocks and stock options.

His papers have been published in top finance and management journals. He has been invited for presentations by leading investment banks and top hedge funds in the US, Europe, and Asia. His papers have also received several awards including the Chicago Quantitative Alliance Academic Competition Award. He is the Principal Investigator of research grants from both academic and industry sponsors including the Montreal Institute of Structured Finance and Derivatives.

For more information on his research, please visit his profile at CUHK Business School.

Ms. Diana Tsui, Head of Global Philanthropy, Asia Pacific, J. P. Morgan

Diana Tsui joined J.P. Morgan in 2014 as Head of Global Philanthropy for the Asia Pacific region, based in Hong Kong. She is in charge of setting philanthropic strategies across 14 countries in the region with the aim to promote economic growth and inclusion. Previously, Diana was Head of Corporate Social Responsibility and Diversity for KPMG China from 2007, where she oversaw the establishment of the KPMG Foundation in 2008 and also served as its CEO until April 2014.

Diana’s career has spanned across continents, businesses and sectors. Having lived and worked in Japan, China and North America, Diana brings a truly international perspective to her work. In 1997, she began leading NIKE’s Community Affairs function in Asia Pacific after her brief career in branding and advertising, where she tackled some key brand issues during the critical period through community investment initiatives. In 2001, she joined Mercy Corps, a leading internal humanitarian and development organization, as Managing Director for East Asia.

In 2010, Diana was named Yale World Fellow and was recognized as a Young Global Leader by the World Economic Forum in 2011. Diana holds a Master's degree in International and Public Affairs, and an Executive MBA degree from The Chinese University of Hong Kong.



Ms. Maggie Ching, Tel: +852 3943 4718 / Email: maggieching@baf.cuhk.edu.hk




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