Category : Consumer Psychology

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Spotlight
May 16, 2017 | Professor Stijn M. J. van Osselaer, Cornell University

How providing information brings meaning to both consumers and producers in today’s world


Feature
Nov 01, 2016 | Prof. Jessica Kwong, Department of Marketing, CUHK Business School

Companies are utilizing loyalty programs more often than ever to retain customers and boost sales. But not all of them are successful. What makes people spend their points and stay loyal to a program? 


Feature
Mar 04, 2016 | Prof. Lisa Wan, School of Hotel and Tourism Management; Prof. Robert S. Wyer, Department of Marketing, CUHK Business School

We often assume physical attraction will be an advantage in life and that an attractive salesperson will be able to increase shoppers’ purchase intention. Is that really the case?


Feature
Jul 28, 2015 | Prof. Xianchi Dai, Department of Marketing, CUHK Business School
The process of waiting often induces impatience and irritation. But a new study suggests that waiting can actually make people more patient. How can this be?

Feature
Feb 16, 2015 | Prof. Lisa Wan and Prof. Leo Sin, CUHK Business School
How differently would an Asian and a Western customer react to a service failure? Do Asians always swallow it to avoid trouble?

Feature
Feb 16, 2015 | Prof. Denis Wang, School of Hotel and Tourism Management, CUHK Business School

How can the service industry worldwide treat mainland Chinese tourists to prevent service complaints?


Feature
Oct 29, 2014 | Prof. Xianchi Dai, Department of Marketing, CUHK Business School
How can marketers make use of the consumer psychology that what they don’t own always seems more desirable?

Mini Case
Oct 29, 2014 | Ms. Canice Kwan
How did Apple whet the appetite for its new iPhone 6 series through delaying its launch in China?

Feature
Dec 11, 2013 | Prof. Howard Lam, CUHK Business School
How do companies optimize their marketing dollars without sacrificing the stickiness of a new brand?
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