Category : Marketing

Find 17 result(s)
Jun 15, 2017 | Ms. Crystal Chan, Founder of Pink Pink Wine

Finding a niche market and shifting strategy are keys to success for entrepreneurs

Nov 24, 2016 | Perspective@SMU, Singapore Management University

40 percent of Fortune 500 businesses today will die in 10 years because their business and business models would have been disrupted by mobile.

Aug 04, 2016 | Prof. Gao Leilei, Department of Marketing, CUHK Business School

From McDonald’s Happy Meal toys to Monet’s paintings and Chinese antiques, collection is a popular consumer activity. Why do we collect and when do we start collecting?

Jun 10, 2016 | Vincent Wong Chi, Department of Marketing, CUHK Business School
Whether a culture can tolerate uncertainty and ambiguity has an important effect on how people communicate and negotiate in business.

Nov 23, 2015 | Tao Tao, PhD student, Department of Marketing at CUHK Business School
Numbers are often used in ratings and evaluation of products and services. But how numbers are presented can have a big influence in the eyes and minds of consumers, and in whether it can make or break a sale.

Jul 28, 2015 | Prof. Xianchi Dai, Department of Marketing, CUHK Business School
The process of waiting often induces impatience and irritation. But a new study suggests that waiting can actually make people more patient. How can this be?

Oct 29, 2014 | Prof. Xianchi Dai, Department of Marketing, CUHK Business School
How can marketers make use of the consumer psychology that what they don’t own always seems more desirable?

Mini Case
Oct 29, 2014 | Ms. Canice Kwan
How did Apple whet the appetite for its new iPhone 6 series through delaying its launch in China?

Mini Case
Aug 20, 2014 | Ms. Karen Chan
When the daughter of the company CEO returned from her overseas adventures, everything changed—for the better and the bigger. Let’s find out how this enterprising business leader leads the family business on the road of rapid diversification and expansion.

(Chinese Version 中文版)

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