Category : Marketing

Find 19 result(s)
Feature
Oct 04, 2017 | Prof. Shen Hao and Prof. Zhang Meng, Department of Marketing, CUHK Business School

While technology has enhanced the quality of our lives, it has also influenced our choices. While we are enjoying the convenience brought by technology, have we thought about how the digital world has really changed our lives, and our food choices?


Feature
Sep 04, 2017 | Prof. Dai Xianchi and Prof. Robert Wyer, Department of Marketing, CUHK Business School

While empty space in advertising may convey elegance, it may not be an effective way to catch consumers’ attention.


Spotlight
Jun 15, 2017 | Ms. Crystal Chan, Founder of Pink Pink Wine

Finding a niche market and shifting strategy are keys to success for entrepreneurs


Spotlight
Nov 24, 2016 | Perspective@SMU, Singapore Management University

40 percent of Fortune 500 businesses today will die in 10 years because their business and business models would have been disrupted by mobile.


Feature
Aug 04, 2016 | Prof. Gao Leilei, Department of Marketing, CUHK Business School

From McDonald’s Happy Meal toys to Monet’s paintings and Chinese antiques, collection is a popular consumer activity. Why do we collect and when do we start collecting?


Blog
Jun 10, 2016 | Vincent Wong Chi, Department of Marketing, CUHK Business School
Whether a culture can tolerate uncertainty and ambiguity has an important effect on how people communicate and negotiate in business.

Feature
Nov 23, 2015 | Tao Tao, PhD student, Department of Marketing at CUHK Business School

Numbers are often used in ratings and evaluation of products and services. But how numbers are presented can have a big influence in the eyes and minds of consumers, and in whether it can make or break a sale.


Feature
Jul 28, 2015 | Prof. Xianchi Dai, Department of Marketing, CUHK Business School
The process of waiting often induces impatience and irritation. But a new study suggests that waiting can actually make people more patient. How can this be?


Feature
Oct 29, 2014 | Prof. Xianchi Dai, Department of Marketing, CUHK Business School
How can marketers make use of the consumer psychology that what they don’t own always seems more desirable?
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