Category : Marketing

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Event
Dec 01, 2017 | Prof. Shen Hao, Department of Marketing, CUHK Business School; Mr. Adrian Tam, Octopus Holding Limited

The third talk of China Business Knowledge @ CUHK Luncheon Series was held at CUHK Business School Town Centre on 30 November, 2017


Event
Nov 01, 2017 | Prof. Shen Hao, CUHK Business School; Mr. Adrian Tam, Octopus Holdings Ltd.

Today, new technology has provided us with much convenience in our daily lives. However, have we thought about how our behavior has also been shaped by technology? 


Feature
Oct 04, 2017 | Prof. Shen Hao and Prof. Zhang Meng, Department of Marketing, CUHK Business School

While technology has enhanced the quality of our lives, it has also influenced our choices. While we are enjoying the convenience brought by technology, have we thought about how the digital world has really changed our lives, and our food choices?


Feature
Sep 04, 2017 | Prof. Dai Xianchi and Prof. Robert Wyer, Department of Marketing, CUHK Business School

While empty space in advertising may convey elegance, it may not be an effective way to catch consumers’ attention


Spotlight
Jun 15, 2017 | Ms. Crystal Chan, Founder of Pink Pink Wine

Finding a niche market and shifting strategy are keys to success for entrepreneurs


Spotlight
Nov 24, 2016 | Perspective@SMU, Singapore Management University

40 percent of Fortune 500 businesses today will die in 10 years because their business and business models would have been disrupted by mobile.


Feature
Aug 04, 2016 | Prof. Gao Leilei, Department of Marketing, CUHK Business School

From McDonald’s Happy Meal toys to Monet’s paintings and Chinese antiques, collection is a popular consumer activity. Why do we collect and when do we start collecting?


Blog
Jun 10, 2016 | Vincent Wong Chi, Department of Marketing, CUHK Business School
Whether a culture can tolerate uncertainty and ambiguity has an important effect on how people communicate and negotiate in business.

Feature
Nov 23, 2015 | Tao Tao, PhD student, Department of Marketing at CUHK Business School

Numbers are often used in ratings and evaluation of products and services. But how numbers are presented can have a big influence in the eyes and minds of consumers, and in whether it can make or break a sale.


Feature
Jul 28, 2015 | Prof. Xianchi Dai, Department of Marketing, CUHK Business School
The process of waiting often induces impatience and irritation. But a new study suggests that waiting can actually make people more patient. How can this be?
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