Research Seminar

Seminar Coordinators: Prof. Wenxi JIANG and Prof. Yizhou XIAO

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Yeung, Catherine Wing-Man

Chinese Name: 楊穎敏
Image:
Education: BBA; PhD (HKUST)
Position:

Associate Professor

Department: Department of Marketing
Mailing Address: Room 1136, 11/F, Cheng Yu Tung Building, No. 12, Chak Cheung Street Shatin, N.T., Hong Kong
Telephone: (852) 3943 9297
Fax No.: (852) 2603 5473
Email Address: cyeung@cuhk.edu.hk
Year Joined CUHK: 2015
Biography:
Professor Catherine Yeung is associate professor of marketing at the CUHK Business School. Prof Yeung joined CUHK in 2015. Prior to that, she was associate professor of marketing at the NUS Business School, National University of Singapore. Her research focuses on the psychology of judgment...

Professor Catherine Yeung is associate professor of marketing at the CUHK Business School. Prof Yeung joined CUHK in 2015. Prior to that, she was associate professor of marketing at the NUS Business School, National University of Singapore. Her research focuses on the psychology of judgment and decision making. She studies how people make decisions based on feelings, heuristics, and social norms. Her articles have appeared in academic journals such as Journal of Marketing Research, Journal of Consumer Research, Management Science and Journal of Consumer Psychology. Prof Yeung also conducts community-based research, which develops and evaluates interventions that aim at improving individual and community wellbeing. She works extensively with partners including government agencies (e.g., the National Environment Agency of Singapore, Land Transportation Authority of Singapore) and community organizations (e.g., hospital and healthcare centers), who are interested in deriving policy implications based on research findings. 

Research Interest: Community-Based Intervention Research, Decision Making, Information Processing