Research Seminar

Seminar Coordinators: Prof. Wenxi JIANG and Prof. Zhenyu GAO

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Shen, Luxi

Chinese Name: 沈璐希
Image:
Education: BS (Fudan); MBA, PhD (Chicago Booth)
Position:

Assistant Professor

Department: Dept of Marketing
Mailing Address: Room 1132, 11/F, Cheng Yu Tung Building, No.12, Chak Cheung Street Shatin, N.T., Hong Kong
Telephone: (852) 3943 9552
Fax No.: (852) 2603 5473
Email Address: luxishen@baf.cuhk.edu.hk
Personal Homepage: http://www.luxishen.com/
Year Joined CUHK: 2014
Biography:
Luxi Shen, PhD from the University of Chicago Booth School of Business, studies judgment and decision making, and consumer behavior. Her recent research focuses on the general topic of uncertainty; for example, she explores when and why consumers expend more effort to earn an uncertain...

Luxi Shen, PhD from the University of Chicago Booth School of Business, studies judgment and decision making, and consumer behavior. Her recent research focuses on the general topic of uncertainty; for example, she explores when and why consumers expend more effort to earn an uncertain reward than a certain reward. Shen's work has been published in top academic journals, including Journal of Consumer Research, Journal of Marketing Research, Psychological Science, and Organizational Behavior and Human Decision Process.

Research Interest: Judgement and Decision Making; Consumer Behavior; Uncertainty
Academic Publications & Working Papers:
Title

Shen, Luxi, Ayelet Fishbach, and Christopher K. Hsee (2015), “The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit,” Journal of Consumer Research, 41, 1301-1315

Fishbach, Ayelet and Luxi Shen (2014), “The Explicit and Implicit Ways of Overcoming Temptation”, in Dual Process Theories in the Social Mind, ed. Jeffrey Sherman, Bertram Gawronski, and Yaacov Trope, 454-467.

Shen, Luxi and Oleg Urminsky (2013), “Making Sense of Nonsense: The Visual Salience of Units Determines Sensitivity to Magnitude,” Psychological Science, 24(3), 297-304.

Hsee, Christopher K., Luxi Shen, Shirley Zhang, Jingqiu Chen, and Li Zhang (2012), “Fate or Fight: Exploring the Hedonic Costs of Free Competition,” Organizational Behavior and Human Decision Processes, 119, 177-186. 
 
Shen, Luxi, Christopher K. Hsee, Qingsheng Wu, and Claire I. Tsai (2012), “Overpredicting and Underprofiting in Pricing Decisions,” Journal of Behavioral Decision Making, 25, 512-521. 
 
Shen, Luxi, Christopher K. Hsee, Jiao Zhang, and Xianchi Dai (2011), “The Art and Science of Guessing,” Emotion, 11(6), 1462-1468. 
 
Hsee, Christopher K., Yang Yang, Naihe Li, and Luxi Shen (2009), “Wealth, Warmth and Well-being: Whether Happiness Is Relative or Absolute Depends on Whether It Is about Money, Acquisition, or Consumption,” Journal of Marketing Research, 46(3), 396-409. 
 
Research Grants:
TitleFundPeriod
The Fun and Function of Uncertainty: How Uncertain Incentives Drive Behavior

Research Grants Council (Early Career Scheme)

08/21/2015-08/20/2018