|The Master of Science Program in Marketing provides students update marketing knowledge and skills. Upon completion of the program,
- Students can use marketing principles and theories to design sound marketing strategies and execute effective marketing campaigns domestically and internationally.
- Students can master the managerial aspects, the creative aspects and the big data aspects of marketing, and apply them to enhance marketing efficiency and effectiveness.
- Students can integrate both quantitative and qualitative techniques to support good marketing decisions.
- Students can manage the marketing crisis.
- Students can well understand the ethical and professional requirements in marketing.
Last update: 6 October 2016
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