Research Seminar

Seminar Coordinators: Prof. Wenxi JIANG and Prof. Zhenyu GAO

Program Aims

The Master of Science Program in Marketing provides students update marketing knowledge and skills. Upon completion of the program,
  • Students can use marketing principles and theories to design sound marketing strategies and execute effective marketing campaigns domestically and internationally.
  • Students can master the managerial aspects, the creative aspects and the big data aspects of marketing, and apply them to enhance marketing efficiency and effectiveness.
  • Students can integrate both quantitative and qualitative techniques to support good marketing decisions.
  • Students can manage the marketing crisis.
  • Students can well understand the ethical and professional requirements in marketing.

Last update: 6 October 2016

Program Overview

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