Research Seminar

Seminar Coordinators: Prof. Wenxi JIANG and Prof. Yizhou XIAO

MSc in Marketing Program Overview

The Marketing Department of the Chinese University of Hong Kong strives for excellence in the creation and dissemination of marketing knowledge for many decades. To meet the increasing demand of high caliber marketing professionals globally and especially in the Greater China Region, the department offers the Master of Science Program in Marketing to equip students with in-depth knowledge and necessary skills in all areas in marketing.

Effectively from the academic year 2016 – 2017, the Program offers two concentrations, namely, “Managerial Marketing” concentration and “Big Data Marketing” concentration. Students can choose the concentration according to their interests and career goals.

Last update: 6 October 2016

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