Research Seminar

Seminar Coordinators: Prof. Wenxi JIANG and Prof. Zhenyu GAO

Marketing


 
Required Lecture CoursesMinimum Requirement
MKTG 6152 Advanced Seminar in Marketing - Behavioral Studies
This seminar covers major behavioral research areas in marketing. It is focused on the development and selected current research topics in areas such as service marketing, consumer behavior, strategic marketing and cross-cultural marketing. It also introduces the on-going research projects of faculty members in the Department of Marketing.

Prerequisite: MKTG 2010 and 3020 or equivalent or instructor's permission 
3 courses
MKTG 7162 Advanced Seminar in Marketing - Models and Technologies
This seminar course emphasizes on analytical and technical aspects of marketing studies. It will cover a wide range of topics including consumer choice modeling, marketing mix models, competitive marketing strategies, data mining, and research advances in e-marketing. The course will also introduce some basic analytical tools from areas of decision science, economics, and statistics. 

Prerequisite: MKTG 2010 and 3020 or equivalent or instructor’s permission. 
BASA 6001 Research Methodology in Behavioral Studies I
This course is divided into two main parts. The first part is focused on the application of the philosophy of science to behavioral research in business. Basic concepts such as explanation, scientific laws, and theory are introduced and discussed. The second part provides an introduction to the various stages of scientific research which include research design, measurement scale and development, sampling design, data collection and statistical analysis. Even though mathematical proofs and statistical derivations will be reduced to a minimum, having the knowledge of basic statistics and matrix manipulations will be helpful. 
BASA 6002 Research Methodology in Behavioral Studies II
This course is the continuation of BSA6001. The course covers selected advanced topics associated with the behavioral research process. In particular, students will learn how to apply various types of research design and statistical methods, and how to interpret the results. Sample topics include among others experimental design, measurement theory, cross-cultural research, significance tests and statistical power, interaction and moderating effects, multi-level analysis, confirmatory factor analysis, and structural equation modeling. Even though mathematical proofs and statistical derivations will be reduced to a minimum, having the knowledge of basic statistics and matrix manipulations will be helpful. 
DSME 6532 Multivariate Statistics
This course provides students with the basic multivariate analysis principles, techniques, and applications based on statistics theory. Major topics include factor analysis, multiple discriminant analysis, multivariate analysis of variance, cluster analysis, principle component analysis, etc. The techniques introduced will be useful in conducting quantitative research in various areas in business and economics including management, marketing, and management information system. Applications of the techniques to real world economic and business problems will be emphasized. Statistical software will also be introduced to familiarize students with the application of multivariate analysis techniques in their research.

Prerequisite: Undergraduate Statistics course or equivalent 
DSME 6710 or
ECON 5011
Business Economics (Micro)
This course mainly covers advanced topics in demand and supply, market structure and price/output determination. Issues in risk analysis, market analysis, budgeting, cost analysis and pricing are also discussed.

Prerequisite: Principles of Economics or equivalent
 
Microeconomic Theory
This course provides an exposition of advanced microeconomic theory. The first half of the course covers the classical theories of consumer and producer behavior. Topics include preference and utility representation, existence and properties of demands, expenditure functions, indirect utility, welfare evaluation, revealed preference, production sets, profit maximization, cost minimization, and duality. The second half of the course consists of introduction to a number of topics in market theory, game theory, general equilibrium theory, and the economics of uncertainty and information. These topics include perfect competition, oligopoly, monopoly, static and dynamic games of complete information, externalities, the fundamental theorems of welfare economics, existence of competitive equilibrium, expected utility, risk aversion, and principal-agent problem. 
Required Thesis Research CoursesMinimum Requirement
MKTG 8003 or
MKTG 8006 or
MKTG 8012
Thesis Research
To monitor students’ progress in thesis and research 
1 course every term
Elective Lecture CoursesMinimum Requirement
PSYC 7010 Seminar in Cognition
This seminar focuses on contemporary theories and research in human cognition. Sample topics include attention, memory, language processing and acquisition, problem solving, computer simulation and connectionism. 
1 course
PSYC 7020 Seminar in Social Psychology and Personality
The focus of this seminar is to critically examine current issues and controversies in the areas of personality and social psychology. Recent theoretical developments and emerging viewpoints are emphasized. 
PSYC 6570 Seminar in Consumer Psychology
This course covers fundamental issues in the psychology of consumer behavior and advertising. Topics covered include: consumer information processing, consumer decision-making, customer satisfaction, psychology of customer service, attitudes and consumer behavior, personality and consumer behavior, social processes in consumer psychology, and psychology of advertising 
PSYC 5010 Seminar in Research Methods I
This course helps students to understand the concepts and methods of data analysis in social research. In particular, students will learn how to apply appropriate statistical methods in various research scenarios and how to interpret the results. The usage of statistical packages such as SPSS will be covered. Even though mathematical proofs and statistical derivations will be reduced to a minimum, having the knowledge of basic mathematics and matrix manipulations will be helpful. Prerequisite for postgraduate diploma in Psychology’s student: PSY1010, 1020, 2050; and permission of course teacher. 
PSYC 6010 Seminar in Research Methods II
This course is the continuation of Research Methods I (PSY5010). The course objective is to understand the concepts and methods of data analysis in social science research. In particular, students will learn how to apply appropriate statistical methods in various research scenarios and how to interpret the results. Even though mathematical proofs and statistical deviations will be reduced to a minimum, having the knowledge of basic mathematics and matrix manipulations will be helpful. Various statistical software programs (such as EQS, HLM) in addition to SPSS will be introduced and the ability to use these programs for data analysis is important. 
MGNT 6242 Seminar in strategic Management and International Business
This course is designed primarily for doctoral students to further their knowledge of theory and research of strategic management (SM) and international business (IB). In addition, the course is to help the participants enhance their capabilities for empirical studies in SM and IB and to facilitate the development of their personal research interests that will be incorporated into their research proposals. The course provides the participants an opportunity to be exposed to classic readings and the latest developments of theory and research issues in areas of SM and IB. In each class session participants are required to read a set of articles that are selected around a given topic and engage in discussions on the evaluation of respective theory and research methods. The course takes a seminar style and participants are required to read the articles assigned by the instructor prior to each class session and actively participate in class discussions. 
MGNT 6122 Structural Equation Modeling
This course provides an introduction to general linear structural equation models (SEMs). The topics treated include confirmatory factor analysis, path analysis, full SEMs, assessment of model fit, modification, multiple-group analysis, and applications in cross-cultural research. The goal is to provide a firm basis for continued study and research with SEMs. 
ECON 5101 Review of Quantitative Methods
This course reviews basic mathematical tools that are indispensable to economic and econometric theories. Topics include matrix algebra, differential calculus, static optimization, integral calculus, differential equation, phase diagram, difference equation, matrix differentiation, dynamic optimization, Euclidean metric topology, and probability and statistics. The focus of the entire course is on actual problem solving. In addition, the course provides a wide variety of examples of the use of these mathematical tools in economics. 
DSME 6512 Modeling Methodology in Management Science
This course introduces students to some basic issues in the design and completion of a research project in business and economics. These issues include the initial choice of a research problem, the use of quantitative vs. qualitative methods for undertaking that research, potential pitfalls that may be met along the way, and the presentation of results in a scholarly manuscript. Fundamental modeling methodologies will also be covered. 
ECON 5121 Econometric Theory and Applications
Econometrics applies statistical theories to economics. This course is an introductory course in econometric theory at the graduate level. It covers large sample theory, estimation methods, and hypotheses testing, with applications to microeconomics, macroeconomics and labor economics. The GAUSS computer program which provides Monte Carlo simulations will be introduced. 
MPhil or PhD Students without a first degree in Marketing are required to take two Marketing courses. Units earned would not be counted into the minimum units of lecture courses for graduation.
MKTG 2010 or
MKTG 5011
Marketing Management
This course is devoted to the study of the management of marketing functions, the analysis of external forces affecting marketing decision making, the implementation and control of marketing activities, and an examination of the global impact of marketing. Course objectives include the development of students' understanding of the fundamental concepts underlying the selection and assessment of markets and the development and delivery of products, an investigation of the role and contribution of marketing to the conduct of successful business operation and to society, and to develop student abilities in identifying marketing opportunities and viable marketing strategies.
 
Marketing Management
This course is designed to illustrate how marketing management varies the marketing mix (price, product, promotion, and place) to achieve maximum consumer satisfaction. Emphasis is placed on the basic marketing concept that a firm's long-run market position is enhanced by the creation of a differential advantage while following consumer desires. Also discussed are marketing strategy (formulation and implementation) and the role of the firm vis-a-vis its various environments (socio-political-economic). Short cases are used to illustrate the various concepts and to provide the students with decision-making experiences in a complex environment. (Eligible for claiming concentration option in Marketing) 
MKTG 3020 or
MKTG 5013 
Consumer Behavior
This course is designed to focus on the behavioral concepts and theories that have been found useful for understanding consumer behavior and their potential applications in the development of marketing strategy. Concepts and theories in the social sciences, particularly social psychology, cognitive psychology, sociology and cultural anthropology will be emphasized throughout this course with special reference to selected consumer topics. These topics include attitude formation and change, information processing, learning, group influences, choice behavior and cross-cultural consumer behavior.

Prerequisite: MKTG 2010
 
Buyer Behavior
Integrated selected topics in buyer behavior with marketing applications. Topics include: the sociological and psychological aspects of buyer behavior, product adoption and diffusion, and the process of buyer behavior, including search, motivation, influence, and interaction, and examination of normative behavior models. (Eligible for claiming concentration option in Marketing)

Prerequisite: MKTG 5011 or equivalent
 


Remarks
Minimum graduation requirement on lecture courses : 12 units