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Chan, David

Biography

Prof. David Chan has over 30 years’ extensive hotel experience with Peninsula, Regent, Marriott and Hyatt with several senior international assignments. He had been the General Manager of Grand Hyatt Guangzhou since 2009 and later the Area Vice President of Hyatt International, also overseeing Park Hyatt Guangzhou, Hyatt Regency Chongqing, Hyatt Regency Dongguan, Hyatt Regency Guiyang, Park Hyatt Sanya Sunny Bay, Grand Hyatt Sanya Haitang Bay, and the pre-opening of Andaz Sanya Sunny Bay.

Teaching Area and Research Interest

Hotel and Tourism Management

Dai, Xianchi

Teaching Areas

Behavioural Decision Making
Behavioural Economics
Marketing in China
Marketing Management

Research Interests

Judgment and Decision Making
Motivation and Self Control
Intertemporal Choices
Happiness and Subjective Well-being

  • Grants
    • “Decision Making on An Empty Stomach: How Need States Affect Consumer Preferences in Inter-temporal Choices and Decisions Under Risk”, General Research Fund awarded by Research Grants Council, 2015-2018
    • “Motivational and Affective Processes in Preference Construction”, General Research Fund awarded by Research Grants Council, 2013-2014
    • “Preference Construction from Non-Consumption”, General Research Fund awarded by Research Grants Council, 2010-2013
  • Awards & Honours
    • Young Researcher Award, The Chinese University of Hong Kong, 2015
    • Best Paper Award, Advertising, Promotion, and Marketing Communications Track, American Marketing Association Summer Educators’ Conference, 2015
    • Winner, de Finetti Award (Biennial), European Association for Decision Making (EADM), 2007
    • Honorable Mention, INFORMS Decision Analysis Society Student Paper Award, 2007

Hui, Michael King-man

Teaching Areas

Service Marketing
Consumer Behaviour

Research Interests

Service Marketing
Consumer Behaviour
Cross-cultural Marketing

  • Grants
    • “Discretion Empowerment, Psychological Empowerment and Relational Empowerment: How to Empower Service Workers across Cultures? (自決賦權, 心理賦權, 關係賦權: 如何在差異文化背景下賦權予服務員工)”, Earmarked Grants awarded by Research Grants Council, 2006-2008
    • “Service Relationship and Consumer Reaction to Service Failure: A Cross-Cultural Study (服務關係與消費者對強差人意服務的反應︰一個跨文化的研究)”, Earmarked Grants awarded by Research Grants Council, 2005-2007
    • “The Impact of Empowerment on Employee and Customer Satisfaction: A Comparison between Service Organisations in PRC, Hong Kong and North America (權力下放對員工和顧客滿意度的影響—比較在中國內地,香港特別行政區和北美州的服務機構)”, Earmarked Grants awarded by Research Grants Council, 2000-2003
    • “Professionalism and Service Quality in Hospitality and Tourism (專業化與酒店及旅遊服務質素的關係)”, Earmarked Grants awarded by Research Grants Council, 2000-2003
    • “Service Quality and the Congruency of Employee Perceptions and Customer Perceptions (員工與顧客對服務質素知覺的異同)”, Earmarked Grants awarded by Research Grants Council, 2000-2003

Gao, Leilei

Biography

Prof. Leilei Gao is an Associate Professor of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She received her PhD in Marketing from Stanford University. Prof. Gao’s research interest centres on situational influences on consumers’ decision-making, goal-setting and self-regulations. Her research sheds light on the external determinants of goal-directed behaviours, promotes consumers’ self-control and well-being, and guides the design of effective marketing programmes. Prof. Gao’s research has been published in journals such as Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology.

Teaching Areas

Integrated Marketing Communications
Strategic Brand Management

Research Interests

Motivation
Decision Making
Social Cognition

  • Grants
    • Hong Kong Research Grants Council Competitive Grant 14503618, 2018-2020 (Principal Investigator)
    • Hong Kong Research Grants Council Competitive Grant 4441542, 2016-2018 (Principal Investigator)
    • Hong Kong Research Grants Council Competitive Grant 490831, 2013-2017 (Principal Investigator)
    • Hong Kong Research Grants Council Competitive Grant 444511, 2011-2013 (Principal Investigator)
  • Awards & Honours
    • Young Researcher Award, The Chinese University of Hong Kong, 2018
    • Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2015-2016, 2016-2017, 2017-2018
    • Faculty Teaching Award , CUHK Business School, The Chinese University of Hong Kong, 2008-2009, 2010- 2011, 2011-2012, 2012-2013, 2013-2014, 2014-2015

Lee, Kenneth Justin

Teaching Areas

Marketing Management
Consumer Behaviour
Strategic Brand Management
Retail Management
Strategic Marketing Management

Research Interests

Brand Management
Tourism Marketing
Services Marketing
New Product Development

Hui, Jeffrey

Biography

Dr. Jeffrey Hui is currently Professional Consultant of Marketing (Fractional) at The Chinese University of Hong Kong (CUHK) and Managing Director of InnoSights Limited. Prior to his academic career, Dr. Hui served at various top-notch business and media organisations, including P&G, Cathay Pacific, TVB as well as RTHK. As a scholar-of-practice, Dr. Hui has also been serving as consultant and trainer for various high-profile corporations, like Google, IBM, Canon, Coca-Cola, Nestle, HSBC, L’Oréal, Johnson and Johnson, Pfizer, GSK, AstraZeneca, 3M, Adidas, Inchcape, etc.

As an interdisciplinary scholar, Dr. Hui obtained his EdD from University of Bristol, MA from the University of Hong Kong, EMBA (Dean’s List) and BBA (Hons) both from CUHK.

Actively contributing to the marketing profession, Dr. Hui has been serving as the Chairperson of Hong Kong Institute of Marketing and appointed as the final judge of various regional competitions, such as Effie Awards (Greater China), ECI Awards (Greater China) and Yahoo! BIG Idea Chair Awards.

Having a keen interest in synergising business theories and practices, Dr. Hui has authored and co-authored a number of business and marketing best-sellers, including: 《贏銷策略》,《商識滿天下》,《讓品牌「飛」!》,《品牌超連結》and《贏銷0與1》.

Teaching Areas

Social Media Marketing
Digital Marketing
Big Data Strategy
Marketing Practicum
Integrated Marketing Communications
Strategic Marketing
Marketing Management
Social Innovations

Research Interests

Digital and Social Media Marketing
Higher Education Marketing
Social Marketing
Social Innovations
Strategic Brand Management

Kwong, Jessica Yuk-yee

Teaching Areas

Consumer Behaviour
Service Marketing
Marketing Management
Research Methodology

Research Interests

Affect and Motivation
Consumer and Managerial Judgment and Decision Making
Justice Perceptions
Personality and Individual Differences

  • Grants
    • “Affective forecasts and responses as inputs for goal pursuits”, General Research Fund awarded by Research Grants Council, 2015-2018
    • “The Influence of Counterfactual Thoughts on Consumer Responses to Negative Consumptions”, General Research Fund awarded by Research Grants Council, 2010-2011
    • “Consumers repurchase decisions after joining a loyalty program: (I) Perceptions of progress in loyalty programs: Can the eye fool the mind? (II) When more becomes less: On the psychology of program completion and reward redemption”, Earmarked Grants awarded by Research Grants Council, 2008-2009
    • “Escalation of Commitment: A Regret Perspective”, Earmarked Grants awarded by Research Grants Council, 2004-2007

Mak, Veronica Sau-wa

Teaching Areas

Integrated Marketing Communications
Marketing Management

Research Interests

Culture and Consumption
Risk Perception and Media

Biography

Prof. Hao Shen is Professor of Marketing at The Chinese University of Hong Kong. He received his PhD in Marketing from the Hong Kong University of Science and Technology. Prof. Shen’s research interests include: the effect of mood, the effect of procedural knowledge, culture, and sensory marketing. Prof. Shen’s research has been published in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Experimental Psychology (applied), Journal of Experimental Social Psychology, and Journal of Personality and Social Psychology. He won young contributor award from Journal of Consumer Psychology in 2008, young researcher award from the university in 2011, and was named as Marketing Science Institute (MSI) 2015 young scholar. Prof. Shen is on the Editorial Review Boards of Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Retailing.

Teaching Areas

Digital Marketing
Strategic Marketing
Consumer Behaviour
Marketing Management

Research Interests

Digital Marketing
Sensory Marketing
Cultural/Social Influences
Affect and Consumer Information Processing
Knowledge Accessibility
Automaticity
Culture

  • Grants
    • “Social influences on consumers’ reactions to affect-eliciting experiences”, awarded by RGC Competitive Earmarked Research Grants, 2018-2020
    • “Different modes of communication: Your decision may depend on how you communicate it”, awarded by RGC Competitive Earmarked Research Grants, 2015-2018
    • “The Effect of Sensory Restriction on Consumer Behaviour”, awarded by RGC Competitive Earmarked Research Grants, 2012-2014
    • “Whether you like it depends on how you process it: Effects of procedures on consumer judgments”, General Research Fund awarded by Research Grants Council, 2010-2012
  • Awards & Honours
    • Marketing Science Institute (MSI) Young Scholar, Marketing Science Institute, 2015
    • Young Researcher Award, The Chinese University of Hong Kong, 2011
    • Winner, Journal of Consumer Psychology 2008 Young Contributor Award for the publication “The Impact of Negative Affect on Responses to Affect-Regulatory Experiences”, 2008
    • Honorable Mention Award for Best Competitive Paper at the 2008 Society for Consumer Psychology Annual Conference, 2008