Leung, Rosette

Teaching Areas

Marketing Management
Integrated Marketing Communication

Research Interests

Integrated Marketing Communication
Digital Marketing

Sin, Yat-ming

Leo Sin Yat-ming

Teaching Areas

I Ching and Leadership

Research Interests

Chinese Wisdom and Management

Chan, David

Biography

Prof. David Chan has over 30 years’ extensive hotel experience with Peninsula, Regent, Marriott and Hyatt with several senior international assignments. He had been the General Manager of Grand Hyatt Guangzhou since 2009 and later the Area Vice President of Hyatt International, also overseeing Park Hyatt Guangzhou, Hyatt Regency Chongqing, Hyatt Regency Dongguan, Hyatt Regency Guiyang, Park Hyatt Sanya Sunny Bay, Grand Hyatt Sanya Haitang Bay, and the pre-opening of Andaz Sanya Sunny Bay.

Teaching Area and Research Interest

Hotel and Tourism Management

Biography

Prof. Luxi Shen, PhD from the University of Chicago Booth School of Business, studies judgment and decision making, and consumer behaviour. Her recent research focuses on the general topic of uncertainty. For example, she explores when and why consumers expend more effort to earn an uncertain reward than a certain reward. Prof. Shen’s work has been published in top academic journals, including the Journal of Consumer Research, the Journal of Marketing Research, Psychological Science, and Organizational Behavior and Human Decision Process.

Teaching Areas

Marketing Management
Strategic Marketing
Managerial Decision Making and Negotiations

Research Interests

Judgement and Decision Making
Consumer Behaviour
Uncertainty, Risk, and Luck
Pricing Strategy and Incentive Design

  • Grants
    • “The Continuity Hypothesis: How and Why Uncertain Incentives Matter Differently In-Prospect and In-Process”, General Research Fund awarded by Research Grants Council, 2017-2020
    • “The Fun and Function of Uncertainty: How Uncertain Incentives Drive Behaviour”, Early Career Scheme awarded by Research Grants Council, 2015-2018
  • Awards & Honours
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2015-16, 2016-17, 2017-18
    • Marketing Science Institute (MSI) Young Scholar, Marketing Science Institute, 2019
    • Dean’s Nomination of University Education Award, The Chinese University of Hong Kong, 2016
    • Hillel Einhorn New Investigator Award Runner-Up, Society for Judgment and Decision Making, 2015

 

Tam, Adrian K.

Biography

Mr. Adrian Tam is the General Manager, Sales and Marketing of Octopus Holdings Limited (OHL). He joined OHL in 2007 engaging in China business development, and is currently overseeing all merchants acquiring and acceptance for Octopus payment and business development for Hong Kong, Macau and Shenzhen.

He started his career with retail business units of Jardine Matheson and Dairy Farm Group in 1985, where he held various operations and marketing management positions at 7-Eleven and Wellcome Supermarket. Afterwards, Mr. Tam joined DDB Needham, responsible for promoting the businesses of McDonald’s restaurant chains in Hong Kong and Shenzhen. He joined the telecommunications sector in 1996, holding senior sales and marketing positions in leading telecommunication corporations such as Hong Kong Telecom, Hutchison Global Crossing, SmarTone and Cable & Wireless Global.

Mr. Tam holds an MBA degree with Dean’s List honour from The Chinese University of Hong Kong (CUHK) and has been invited by the Department of Marketing, CUHK Business School to serve as Adjunct Associate Professor since 2014. He has been a full Member of The Chartered Institute of Marketing (MCIM), U.K. since 1992, he also serve the community at The Rotary Club of Kwai Chung since 1991.

 

Yeung, Catherine Wing-man

Catherine Yeung

Biography

Prof. Catherine Yeung is Associate Professor of Marketing at The Chinese University of Hong Kong (CUHK) Business School. Prof. Yeung joined CUHK in 2015. Prior to that, she was Associate Professor of Marketing at the NUS Business School, National University of Singapore. Her research focuses on the psychology of judgment and decision making. She studies how people make decisions based on feelings, heuristics, and social norms. Her articles have appeared in academic journals such as Journal of Marketing Research, Journal of Consumer Research, Management Science and Journal of Consumer Psychology. Prof. Yeung also conducts community-based research, which develops and evaluates interventions that aim at improving individual and community well-being. She works extensively with partners including government agencies (e.g., the National Environment Agency of Singapore, Land Transportation Authority of Singapore) and community organisations (e.g., hospital and healthcare centres), who are interested in deriving policy implications based on research findings.

Teaching Areas

Strategic Marketing
Consumer Insights

Research Interests

Behavioural Science
Consumer Well-being
Nudge

Zhang, Meng

Biography

Prof. Meng Zhang is Professor of Marketing and Associate Dean (Teaching and Learning) at The Chinese University of Hong Kong. Her academic research focuses on consumer experience management, sensory marketing, information processing and everyday consumer decision making. She has published articles in journals including Journal of Consumer Research, Journal of Marketing Research and Journal of Consumer Psychology. She served as the Associate Editor of the Journal of Consumer Psychology from 2013 to 2017. She was the co-chair of Asia-Pacific Association for Consumer Research (2015). Prof. Zhang has taught many courses and won a number of teaching awards.

Teaching Areas

Marketing Management/Current Trends and Topics in Marketing
Consumer Behaviour/Consumer Insights
Service Marketing
Design of Service

Research Interests

Information Processing
Subjective Experiences
Sensory Marketing
Psychological Connectedness

  • Grants
    • “Psychological Connectedness and Emotional Reactions”, General Research Fund awarded by Research Grants Council, 2013-2016
    • “Effects of Physical Experience on Out-of-Domain Consumer Judgment”, General Research Fund awarded by Research Grants Council, 2010-2013
    • “When Bigger is Not Better: Social Comparison and Consumer Evaluation (更多並不等於更好:社會比較理論對消費者評價的探討)”, Earmarked Grants awarded by Research Grants Council, 2007-2009
  • Awards & Honours
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2015-2016
    • Faculty Teaching Award, CUHK Business School, The Chinese University of Hong Kong, 2006-2014
    • High-Impact Scholarship, 2012-2013
    • Faculty Outstanding Teacher Award 2007-2008, CUHK Business School, The Chinese University of Hong Kong, 2008

Hui, Michael King-man

Teaching Areas

Service Marketing
Consumer Behaviour

Research Interests

Service Marketing
Consumer Behaviour
Cross-cultural Marketing

  • Grants
    • “Discretion Empowerment, Psychological Empowerment and Relational Empowerment: How to Empower Service Workers across Cultures? (自決賦權, 心理賦權, 關係賦權: 如何在差異文化背景下賦權予服務員工)”, Earmarked Grants awarded by Research Grants Council, 2006-2008
    • “Service Relationship and Consumer Reaction to Service Failure: A Cross-Cultural Study (服務關係與消費者對強差人意服務的反應︰一個跨文化的研究)”, Earmarked Grants awarded by Research Grants Council, 2005-2007
    • “The Impact of Empowerment on Employee and Customer Satisfaction: A Comparison between Service Organisations in PRC, Hong Kong and North America (權力下放對員工和顧客滿意度的影響—比較在中國內地,香港特別行政區和北美州的服務機構)”, Earmarked Grants awarded by Research Grants Council, 2000-2003
    • “Professionalism and Service Quality in Hospitality and Tourism (專業化與酒店及旅遊服務質素的關係)”, Earmarked Grants awarded by Research Grants Council, 2000-2003
    • “Service Quality and the Congruency of Employee Perceptions and Customer Perceptions (員工與顧客對服務質素知覺的異同)”, Earmarked Grants awarded by Research Grants Council, 2000-2003

Chan, Andrew Chi-fai

Biography

Prof. Andrew Chi-fai Chan is the Director of EMBA Programme in The Chinese University of Hong Kong (CUHK). On 1 July 2010, Prof. Chan took up the headship of Shaw College, CUHK. Prof. Chan excels in teaching and was awarded the Vice-Chancellor’s Exemplary Teaching Award in 2001 and 2009.Prof. Chan has been active in participating in public service. From 1999 to 2005, he was Chairman of the Hong Kong Consumer Council while from 2004 to 2010, he was Chairman of the Hong Kong Deposit Protection Board; he was also a Member of the Electoral Affairs Commission (2005 to 2012) and Chairman of Chinese Medicine Council (2011 to 2017). Currently, he is Chairman of Cantonese Opera Advisory Committee. In addition, he is a Member of Social Enterprise Advisory Committee, Cantonese Opera Development Fund Advisory Committee, and Task Force for Review on Enhancement of Lump Sum Grant Subvention System. Besides, he is the Adviser of the Quality Tourism Services Association (QTSA). In recognition of his distinguished public and community service, he was appointed as a Justice of the Peace in 2005 by the Hong Kong SAR Government and was awarded the Silver Bauhinia Star in 2007.

Teaching Areas

Strategic Marketing
Innovation

Research Interests

Strategic Marketing
Business Negotiation
Consumerism
China Marketing
Innovation
Entrepreneurship

  • Grants
    • “Provision of Consultancy Services: A Study on Hong Kong Enterprises’ Views on Growth, their Strategies & Readiness”, awarded by IBM, 2004-2005

Lee, Kenneth Justin

Teaching Areas

Marketing Management
Consumer Behaviour
Strategic Brand Management
Retail Management
Strategic Marketing Management

Research Interests

Brand Management
Tourism Marketing
Services Marketing
New Product Development