Leung, Rosette

Teaching Areas

Marketing Management
Integrated Marketing Communication

Research Interests

Integrated Marketing Communication
Digital Marketing

Sin, Yat-ming

Leo Sin Yat-ming

Teaching Areas

I Ching and Leadership

Research Interests

Chinese Wisdom and Management

Chan, David

Biography

Prof. David Chan has over 30 years’ extensive hotel experience with Peninsula, Regent, Marriott and Hyatt with several senior international assignments. He had been the General Manager of Grand Hyatt Guangzhou since 2009 and later the Area Vice President of Hyatt International, also overseeing Park Hyatt Guangzhou, Hyatt Regency Chongqing, Hyatt Regency Dongguan, Hyatt Regency Guiyang, Park Hyatt Sanya Sunny Bay, Grand Hyatt Sanya Haitang Bay, and the pre-opening of Andaz Sanya Sunny Bay.

Teaching Area and Research Interest

Hotel and Tourism Management

Dai, Xianchi

Teaching Areas

Behavioural Decision Making
Behavioural Economics
Marketing in China
Marketing Management

Research Interests

Judgment and Decision Making
Motivation and Self Control
Intertemporal Choices
Happiness and Subjective Well-being

  • Grants
    • “Decision Making on An Empty Stomach: How Need States Affect Consumer Preferences in Inter-temporal Choices and Decisions Under Risk”, General Research Fund awarded by Research Grants Council, 2015-2018
    • “Motivational and Affective Processes in Preference Construction”, General Research Fund awarded by Research Grants Council, 2013-2014
    • “Preference Construction from Non-Consumption”, General Research Fund awarded by Research Grants Council, 2010-2013
  • Awards & Honours
    • Young Researcher Award, The Chinese University of Hong Kong, 2015
    • Best Paper Award, Advertising, Promotion, and Marketing Communications Track, American Marketing Association Summer Educators’ Conference, 2015
    • Winner, de Finetti Award (Biennial), European Association for Decision Making (EADM), 2007
    • Honorable Mention, INFORMS Decision Analysis Society Student Paper Award, 2007

Gao, Leilei

Biography

Prof. Leilei Gao is an Associate Professor of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She received her PhD in Marketing from Stanford University. Prof. Gao’s research interest centres on situational influences on consumers’ decision-making, goal-setting and self-regulations. Her research sheds light on the external determinants of goal-directed behaviours, promotes consumers’ self-control and well-being, and guides the design of effective marketing programmes. Prof. Gao’s research has been published in journals such as Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology.

Teaching Areas

Integrated Marketing Communications
Strategic Brand Management

Research Interests

Motivation
Decision Making
Social Cognition

  • Grants
    • Hong Kong Research Grants Council Competitive Grant 14503618, 2018-2020 (Principal Investigator)
    • Hong Kong Research Grants Council Competitive Grant 4441542, 2016-2018 (Principal Investigator)
    • Hong Kong Research Grants Council Competitive Grant 490831, 2013-2017 (Principal Investigator)
    • Hong Kong Research Grants Council Competitive Grant 444511, 2011-2013 (Principal Investigator)
  • Awards & Honours
    • Young Researcher Award, The Chinese University of Hong Kong, 2018
    • Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2015-2016, 2016-2017, 2017-2018
    • Faculty Teaching Award , CUHK Business School, The Chinese University of Hong Kong, 2008-2009, 2010- 2011, 2011-2012, 2012-2013, 2013-2014, 2014-2015

Hui, Jeffrey

Biography

Dr. Jeffrey Hui is currently Associate Director of MSc in Marketing Programme and Professional Consultant of Marketing (Fractional) at The Chinese University of Hong Kong (CUHK). Prior to his academic career, Dr. Hui served at various top-notch business and media organisations, including P&G, Cathy Pacific, TVB as well as RTHK. As a scholar-of-practice, Dr. Hui has also served as the marketing and training consultant for various high-profile corporations, like Google, Tencent, LinkedIn, IBM, Coca-Cola, P&G, Nestle, HSBC, L’Oréal, J&J, Pfizer, GSK, AstraZeneca, 3M, Adidas, Inchcape, etc.

As an interdisciplinary scholar, Dr. Hui obtained his EdD from University of Bristol, MSt from University of Cambridge, MA from The University of Hong Kong, EMBA (Dean’s List) and BBA (Hons) both from CUHK.

Actively contributing to the marketing profession, Dr. Hui has been serving as the Honorary Advisor and Former Chairperson of the Hong Kong Institute of Marketing and appointed as the final judge of various regional competitions, such as Effie Awards (Greater China), ECI Awards (Greater China) and Yahoo! BIG Idea Chair Awards.

Having a keen interest in synergising business theories and practices, Dr. Hui has authored and co-authored a number of business and marketing best-sellers, including《贏銷策略》, 《商識滿天下》, 《讓品牌「飛」!》, 《品牌超連結》and 《贏銷 0 與 1》.

Teaching Areas

Social Media Marketing
Digital Marketing
Big Data Strategy
Marketing Practicum
Integrated Marketing Communications
Strategic Marketing
Marketing Management
Social Innovations

Research Interests

Digital and Social Media Marketing
Strategic Brand Management
Social Innovations
Management Education
Higher Education

Kwong, Jessica Yuk-yee

Teaching Areas

Consumer Behaviour
Service Marketing
Marketing Management
Research Methodology

Research Interests

Affect and Motivation
Consumer and Managerial Judgment and Decision Making
Justice Perceptions
Personality and Individual Differences

  • Grants
    • “Affective forecasts and responses as inputs for goal pursuits”, General Research Fund awarded by Research Grants Council, 2015-2018
    • “The Influence of Counterfactual Thoughts on Consumer Responses to Negative Consumptions”, General Research Fund awarded by Research Grants Council, 2010-2011
    • “Consumers repurchase decisions after joining a loyalty program: (I) Perceptions of progress in loyalty programs: Can the eye fool the mind? (II) When more becomes less: On the psychology of program completion and reward redemption”, Earmarked Grants awarded by Research Grants Council, 2008-2009
    • “Escalation of Commitment: A Regret Perspective”, Earmarked Grants awarded by Research Grants Council, 2004-2007

Biography

Prof. Hao Shen is Professor of Marketing at The Chinese University of Hong Kong. He received his PhD in Marketing from the Hong Kong University of Science and Technology. Prof. Shen’s research interests include: the effect of mood, the effect of procedural knowledge, culture, and sensory marketing. Prof. Shen’s research has been published in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Experimental Psychology (applied), Journal of Experimental Social Psychology, and Journal of Personality and Social Psychology. He won young contributor award from Journal of Consumer Psychology in 2008, young researcher award from the university in 2011, and was named as Marketing Science Institute (MSI) 2015 young scholar. Prof. Shen is on the Editorial Review Boards of Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Retailing.

Teaching Areas

Digital Marketing
Strategic Marketing
Consumer Behaviour
Marketing Management

Research Interests

Digital Marketing
Sensory Marketing
Cultural/Social Influences
Affect and Consumer Information Processing
Knowledge Accessibility
Automaticity
Culture

  • Grants
    • “Social influences on consumers’ reactions to affect-eliciting experiences”, awarded by RGC Competitive Earmarked Research Grants, 2018-2020
    • “Different modes of communication: Your decision may depend on how you communicate it”, awarded by RGC Competitive Earmarked Research Grants, 2015-2018
    • “The Effect of Sensory Restriction on Consumer Behaviour”, awarded by RGC Competitive Earmarked Research Grants, 2012-2014
    • “Whether you like it depends on how you process it: Effects of procedures on consumer judgments”, General Research Fund awarded by Research Grants Council, 2010-2012
  • Awards & Honours
    • Marketing Science Institute (MSI) Young Scholar, Marketing Science Institute, 2015
    • Young Researcher Award, The Chinese University of Hong Kong, 2011
    • Winner, Journal of Consumer Psychology 2008 Young Contributor Award for the publication “The Impact of Negative Affect on Responses to Affect-Regulatory Experiences”, 2008
    • Honorable Mention Award for Best Competitive Paper at the 2008 Society for Consumer Psychology Annual Conference, 2008

Biography

Prof. Luxi Shen, PhD from the University of Chicago Booth School of Business, studies judgment and decision making, and consumer behaviour. Her recent research focuses on the general topic of uncertainty. For example, she explores when and why consumers expend more effort to earn an uncertain reward than a certain reward. Prof. Shen’s work has been published in top academic journals, including the Journal of Consumer Research, the Journal of Marketing Research, Psychological Science, and Organizational Behavior and Human Decision Process.

Teaching Areas

Marketing Management
Strategic Marketing
Managerial Decision Making and Negotiations

Research Interests

Judgement and Decision Making
Consumer Behaviour
Uncertainty, Risk, and Luck
Pricing Strategy and Incentive Design

  • Grants
    • “The Continuity Hypothesis: How and Why Uncertain Incentives Matter Differently In-Prospect and In-Process”, General Research Fund awarded by Research Grants Council, 2017-2020
    • “The Fun and Function of Uncertainty: How Uncertain Incentives Drive Behaviour”, Early Career Scheme awarded by Research Grants Council, 2015-2018
  • Awards & Honours
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2015-16, 2016-17, 2017-18
    • Marketing Science Institute (MSI) Young Scholar, Marketing Science Institute, 2019
    • Dean’s Nomination of University Education Award, The Chinese University of Hong Kong, 2016
    • Hillel Einhorn New Investigator Award Runner-Up, Society for Judgment and Decision Making, 2015

 

Tam, Adrian K.

Biography

Mr. Adrian Tam is the General Manager, Sales and Marketing of Octopus Holdings Limited (OHL). He joined OHL in 2007 engaging in China business development, and is currently overseeing all merchants acquiring and acceptance for Octopus payment and business development for Hong Kong, Macau and Shenzhen.

He started his career with retail business units of Jardine Matheson and Dairy Farm Group in 1985, where he held various operations and marketing management positions at 7-Eleven and Wellcome Supermarket. Afterwards, Mr. Tam joined DDB Needham, responsible for promoting the businesses of McDonald’s restaurant chains in Hong Kong and Shenzhen. He joined the telecommunications sector in 1996, holding senior sales and marketing positions in leading telecommunication corporations such as Hong Kong Telecom, Hutchison Global Crossing, SmarTone and Cable & Wireless Global.

Mr. Tam holds an MBA degree with Dean’s List honour from The Chinese University of Hong Kong (CUHK) and has been invited by the Department of Marketing, CUHK Business School to serve as Adjunct Associate Professor since 2014. He has been a full Member of The Chartered Institute of Marketing (MCIM), U.K. since 1992, he also serve the community at The Rotary Club of Kwai Chung since 1991.