Choi, Sungwoo

Biography

Prof. Sungwoo Choi is a Research Assistant Professor of School of Hotel and Tourism Management at The Chinese University of Hong Kong (CUHK) Business School.

Prof. Choi’s research focuses on bridging the literature on social psychology with that on consumer behaviour with a particular interest in service innovation and technology. His research has been published in various journals, such as the Journal of Service Research, Journal of Service Marketing, Journal of Business Research, Journal of Travel Research, Cornell Hospitality Quarterly, and International Journal of Hospitality Management, among others. He reviews for major hospitality and tourism journals, including Cornell Hospitality Quarterly, Current Issues in Tourism, International Journal of Hospitality Management, Journal of Hospitality Marketing & Management, and Journal of Travel and Tourism Marketing.

Prof. Choi’s teaching interests include Services Marketing and Service Innovation and Technology.

Teaching Areas

Service Innovation
Services Marketing

Research Interests

Service Innovation and Technology
Services Marketing

  • Awards and Honours
    • Teaching Excellence Award, 2018-2019 Academic Year, The Pennsylvania State University, 2020
    • Best Research Presentation Award, NENA CHRIE Conference, 2019
    • Best Research Abstract Award, NENA CHRIE Conference, 2016

Jin, Jenny Qianran

Biography

Prof. Jenny Jin is an Assistant Professor in the Department of Decision Sciences and Managerial Economics at The Chinese University of Hong Kong (CUHK) Business School. Before joining CUHK, she received her PhD in Information Systems from Desautels Faculty of Management at McGill University. Prior to that, she received a MS in Information Systems from the Robert H.Smith School of Business at the University of Maryland, and a BBA from Shanghai Jiao Tong University. Her current research mainly focuses on understanding (i) online social signal and its impact on consumer behaviour; and (ii) the digitization of traditional business models and its impact on society.

Teaching Areas

Business Information Systems
Business Analytics

Research Interests

Online Platforms
Online Social Signals
Consumer Decision Making
Sharing Economy

  • Publications & Working Papers

    Book

    Working Papers

    • K. Lee, Q. Jin, A. Animesh, and J. Ramaprasad, “Are ride-hailing services sustainable? The impact of Uber on the transportation mode choices of drivers, riders, and walkers.”
    • Q. Jin, A. Animesh, and A. Pinsonneault, “Does popularity really matter—disentangling popularity and position effect using an experimental approach.”
    • Q. Jin, A. Animesh, and A. Pinsonneault, “Decision making under conflicting information.”
    • Q. Jin, A. Animesh, and A. Pinsonneault, “A conceptual framework for online social signals.”
  • Awards & Honours
    • ICIS 2019 Doctoral Consortium Member, 2019
    • National Bank Financial Group PhD Fellowship, 2014-2015
  • Academic/Professional Services

    Ad-hoc Reviewer

    • Conference on Information Systems and Technology, 2016-2020
    • International Conference on Information Systems (ICIS), 2015-2020

Li, Hongfei

Biography

Prof. Hongfei Li is an Assistant Professor in the Department of Decision Sciences and Managerial Economics (DSME) at The Chinese University of Hong Kong (CUHK) Business School. Before joining CUHK, he received his PhD from the School of Business at the University of Connecticut and his BS and MS from Renmin University of China in Beijing. His current research focuses on three main streams: (i) business analytics in emerging online platforms; (ii) applications of artificial intelligence and machine learning; and (iii) statistical methodology.

Prof. Li is interested in teaching technical courses related to mathematics, statistics, econometrics, and computer language in business application, such as business analytics, web analytics, data science, machine learning, business statistics, econometrics, and database systems.

Teaching Areas

Management Information Systems
Econometrics
Database Management
Business Statistics

Research Interests

Business Analytics in Emerging Online Platforms
Applications of Artificial Intelligence and Machine Learning
Statistical Methodology

  • Publications & Working Papers

    Publication

    Working Papers

    • Hongfei Li, Jing Peng, Gang Wang, Xue Bai, “Online Diaries and Professional Service.”
    • Hongfei Li, Jing Peng, Xinxin Li, Jan Stallaert, “When More is Less: The Effect of Add-on Insurance on the Consumption of Professional Services.”
    • Xian Cao, Timothy Folta, Hongfei Li, Ruoqing Zhu (equal contribution), “Analyzing the Online Word of Mouth Dynamics: A Novel Approach.”
  • Awards & Honours
    • 2019-2020 Department Outstanding Scholar Awardees, School of Business, University of Connecticut, 2020
    • ICIS 2019 Doctoral Consortium Member, 2019
    • PhD Program-wide Outstanding PhD Scholar Award, School of Business, University of Connecticut, 2018 & 2019
  • Academic/Professional Services

    Ad-hoc Reviewer

    • Conference on Information Systems and Technology (CIST) 2019-2020
    • International Conference on Information Systems (ICIS), 2018-2020
    • Workshop on Information Technologies and Systems (WITS), 2018

Leung, Rosette

Biography

Dr. Rosette Leung is a Lecturer in Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She teaches a variety of courses including Marketing Management, Global Marketing Management, Buyer Behaviour, and Integrated Marketing Communication. Her research interests span a wide variety of areas from social media marketing to internet-based relationship. She received her doctorate degree from the University of Bristol and a master’s degree from the London School of Economics and Political Science in the United Kingdom. Prior to joining CUHK, Dr. Leung has gained over ten years of teaching experience in the higher education sector. She has also obtained rich industry experience as a digital marketing strategist and journalist.

Teaching Areas

Marketing Management
Integrated Marketing Communication
Buyer Behaviour

Research Interests

Integrated Marketing Communication
Digital Marketing

Professional Membership

Hong Kong Journalist Association (HKJA)
American Marketing Association (AMA)

Sin, Yat-ming

Leo Sin Yat-ming

Biography

Prof.Leo Yat-ming Sin received his BBA degree from The Chinese University of Hong Kong in 1979 and obtained his PhD degree in Marketing from the University of British Columbia, Canada in 1993. He was the Vice-Chairman of the Chartered Institute of Marketing (Hong Kong Office). His research and teaching interests include marketing in China, strategic marketing, and cross-cultural marketing. He has extensive consultancy experience in providing training and research services to local and international companies and organizations. He has published ten books and over forty articles in international journals.

Teaching Areas

I Ching and Leadership

Research Interests

Chinese Wisdom and Management

Chan, David

Biography

Prof. David Chan currently serves as Director and Professor of Hotel & Tourism Management at the Chinese University of Hong Kong. He has over 30 years’ extensive hotel experience with Peninsula, Regent, Marriott and Hyatt with several senior international assignments. He had been the General Manager of Grand Hyatt Guangzhou since 2009 and later the Area Vice President of Hyatt International, also overseeing Park Hyatt Guangzhou, Hyatt Regency Chongqing, Hyatt Regency Dongguan, Hyatt Regency Guiyang, Park Hyatt Sanya Sunny Bay, Grand Hyatt Sanya Haitang Bay, and the pre-opening of Andaz Sanya Sunny Bay.

Expertise Areas

Hospitality and Tourism Management
Convention and events Management
Food and Beverage Management
Global Hotel & Resort Operations
Smart Tourism & Innovation
Hospitality Marketing
Hotel Business Analytics & Financial Evaluation
Hotel Asset and Portfolio Management

  • Academic/Professional Services

    Public Services

    • President of Greater China, International Association of Hotel General Managers, 2019-Present
    • Vice President, China Real Estate Chamber of Commerce, 2016-Present
    • Senior Advisor, Hong Kong Chamber of Commerce, Guangdong, 2015 to Present
    • Member, The Federation of Hong Kong Hotel Owners, 2018-Present
    • Vice President, Dongguan City Association of Enterprises with Foreign Investment, 2008-Present
    • Member, United Nations ESCAP Business Advisory Council, 2015-2017
    • Executive Director, Guangzhou Hotel Association, 2009-2017

    Memberships

    • Member. American Real Estate and Urban Economics Association
    • Member, American Real Estate Society
    • Member, International Council on Hotel, Restaurant, and Institutional Education
    • Member, American Economic Association
    • Board Director, Asian Real Estate Society
    • Board Director, Global Chinese Real Estate Congress
    • President-Elect 2023, International Real Estate Society

 

Hui, Jeffrey

Biography

Dr. Jeffrey Hui is currently Associate Director of MSc in Marketing Programme and Professional Consultant of Marketing (Fractional) at The Chinese University of Hong Kong (CUHK). Prior to his academic career, Dr. Hui served at various top-notch business and media organisations, including P&G, Cathy Pacific, TVB as well as RTHK. As a scholar-of-practice, Dr. Hui has also served as the marketing and training consultant for various high-profile corporations, like Google, Tencent, LinkedIn, IBM, Coca-Cola, P&G, Nestle, HSBC, L’Oréal, J&J, Pfizer, GSK, AstraZeneca, 3M, Adidas, Inchcape, etc.

As an interdisciplinary scholar, Dr. Hui obtained his EdD from University of Bristol, MSt from University of Cambridge, MA from The University of Hong Kong, EMBA (Dean’s List) and BBA (Hons) both from CUHK.

Actively contributing to the marketing profession, Dr. Hui has been serving as the Honorary Advisor and Former Chairperson of the Hong Kong Institute of Marketing and appointed as the final judge of various regional competitions, such as Effie Awards (Greater China), ECI Awards (Greater China) and Yahoo! BIG Idea Chair Awards.

Having a keen interest in synergising business theories and practices, Dr. Hui has authored and co-authored a number of business and marketing best-sellers, including《贏銷策略》, 《商識滿天下》, 《讓品牌「飛」!》, 《品牌超連結》and 《贏銷 0 與 1》.

Teaching Areas

Social Media Marketing
Digital Marketing
Big Data Strategy
Marketing Practicum
Integrated Marketing Communications
Strategic Marketing
Marketing Management
Social Innovations

Research Interests

Digital and Social Media Marketing
Strategic Brand Management
Social Innovations
Management Education
Higher Education

Kwong, Jessica Yuk-yee

Biography

Prof. Jessica Y. Y. Kwong is Professor of Marketing and the Chairperson of the Department of Marketing at The Chinese University of Hong Kong. Her research interests include human judgments and decision making processes in consumer and organisational contexts. In particular, she is interested in the cognitive mechanisms in the processing of numerical information as well as affective influences on motivation, judgments and decisions. Her research has appeared in journals in psychology, management, and marketing. She was a recipient of the Young Researcher Award and also a number of teaching awards including the Vice-Chancellor’s Exemplary Teaching Award, Faculty Teaching Excellence Award, and Outstanding Teacher Award.

Teaching Areas

Consumer Behaviour
Service Marketing
Marketing Management
Research Methodology

Research Interests

Affect and Motivation
Consumer and Managerial Judgment and Decision Making
Justice Perceptions
Personality and Individual Differences

  • Grants
    • “Affective forecasts and responses as inputs for goal pursuits”, General Research Fund awarded by Research Grants Council, 2015-2018
    • “The Influence of Counterfactual Thoughts on Consumer Responses to Negative Consumptions”, General Research Fund awarded by Research Grants Council, 2010-2011
    • “Consumers repurchase decisions after joining a loyalty program: (I) Perceptions of progress in loyalty programs: Can the eye fool the mind? (II) When more becomes less: On the psychology of program completion and reward redemption”, Earmarked Grants awarded by Research Grants Council, 2008-2009
    • “Escalation of Commitment: A Regret Perspective”, Earmarked Grants awarded by Research Grants Council, 2004-2007

Biography

Prof. Hao Shen is Professor of Marketing at The Chinese University of Hong Kong. He received his PhD in Marketing from the Hong Kong University of Science and Technology. Prof. Shen’s research interests include: the effect of mood, the effect of procedural knowledge, culture, and sensory marketing. Prof. Shen’s research has been published in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Experimental Psychology (applied), Journal of Experimental Social Psychology, and Journal of Personality and Social Psychology. He won young contributor award from Journal of Consumer Psychology in 2008, young researcher award from the university in 2011, and was named as Marketing Science Institute (MSI) 2015 young scholar. Prof. Shen is on the Editorial Review Boards of Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Retailing.

Teaching Areas

Digital Marketing
Strategic Marketing
Consumer Behaviour
Marketing Management

Research Interests

Digital Marketing
Sensory Marketing
Cultural/Social Influences
Affect and Consumer Information Processing
Knowledge Accessibility
Automaticity
Culture

  • Grants
    • “Social influences on consumers’ reactions to affect-eliciting experiences”, awarded by RGC Competitive Earmarked Research Grants, 2018-2020
    • “Different modes of communication: Your decision may depend on how you communicate it”, awarded by RGC Competitive Earmarked Research Grants, 2015-2018
    • “The Effect of Sensory Restriction on Consumer Behaviour”, awarded by RGC Competitive Earmarked Research Grants, 2012-2014
    • “Whether you like it depends on how you process it: Effects of procedures on consumer judgments”, General Research Fund awarded by Research Grants Council, 2010-2012
  • Awards & Honours
    • Marketing Science Institute (MSI) Young Scholar, Marketing Science Institute, 2015
    • Young Researcher Award, The Chinese University of Hong Kong, 2011
    • Winner, Journal of Consumer Psychology 2008 Young Contributor Award for the publication “The Impact of Negative Affect on Responses to Affect-Regulatory Experiences”, 2008
    • Honorable Mention Award for Best Competitive Paper at the 2008 Society for Consumer Psychology Annual Conference, 2008

Biography

Prof. Luxi Shen, PhD from the University of Chicago Booth School of Business, studies judgment and decision making, and consumer behaviour. Her recent research focuses on the general topic of uncertainty. For example, she explores when and why consumers expend more effort to earn an uncertain reward than a certain reward. Prof. Shen’s work has been published in top academic journals, including the Journal of Consumer Research, the Journal of Marketing Research, Psychological Science, and Organizational Behavior and Human Decision Process.

Teaching Areas

Marketing Management
Strategic Marketing
Managerial Decision Making and Negotiations

Research Interests

Judgement and Decision Making
Consumer Behaviour
Uncertainty, Risk, and Luck
Pricing Strategy and Incentive Design

  • Grants
    • “The Continuity Hypothesis: How and Why Uncertain Incentives Matter Differently In-Prospect and In-Process”, General Research Fund awarded by Research Grants Council, 2017-2020
    • “The Fun and Function of Uncertainty: How Uncertain Incentives Drive Behaviour”, Early Career Scheme awarded by Research Grants Council, 2015-2018
  • Awards & Honours
    • Ferber Award (for the best dissertation-based article in the Journal of Consumer Research) Honorable Mention, Association for Consumer Research, 2020
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2015-16, 2016-17, 2017-18
    • Marketing Science Institute (MSI) Young Scholar, Marketing Science Institute, 2019
    • Dean’s Nomination of University Education Award, The Chinese University of Hong Kong, 2016
    • Hillel Einhorn New Investigator Award Runner-Up, Society for Judgment and Decision Making, 2015