Chuc, Kevin


Mr. Kevin Chuc is a proven business leader and operator in both mid-market and luxury hospitality space. He had held senior leadership capacity of a locally based hotel company with 2,163 rooms. With a strong focus on digitalisation and customer experience-centric operations, talent development and retention, he delivers sustainable year-on-year financial growth and fosters a culture among team members to provide innovative product and service offerings. Besides being an proponent of green initiatives and sustainability, he is also an active member of the hospitality and green community among various associations.

Choi, Tina Wai-shan


Prof. Tina Choi is a sales and marketing expert with strong entrepreneurial/intrapreneurial spirits and solid market practitioner experience. She has proven track records in managing the top-tier big brands in FMCG and consumer electronics sectors in MNCs including Dyson, Johnson & Johnson, Nestle, Unilever, PepsiCo, and Procter & Gamble. She is good at crafting the business insights and creating the joint business value creation plans with various stakeholders to facilitate various product launches and business remodeling, such as develop and lead the Mystery Shopper Programme, and the Training, Retail Audit and Compliance Tracking APP development in Dyson, and leading FMCG programmes for skincare products with Mannings and Nielsen. She also has good creativity and flair for identifying and developing in new approaches of selling or marketing of a diversified range of products, particularly by utilizing the advantages of e-commerce, digital and social media.

In academic area, Prof. Choi has acquired both of her BBA and EMBA in The Chinese University of Hong Kong (CUHK). Since 2016, She has been assisting the PAVD Applied Entrepreneurship (remodelling and fund raising) as an International Project Advisor. She has been appointed as Adjunct Assistant Professor in the Department of Management under CUHK Business School and will teach in the MBA programme in 2020.

She is very passionate in teaching by sharing her on-the-ground experience to the students, especially in her alma mater. She was invited as the guest speakers for numerous business cases sharing talks in innovations in her expertise fields, as well as serving as career consultants or mock interviewers in CUHK (BBA & MBA), National University of Singapore (MBA) and Hong Kong University of Science and Technology (BBA), by bringing the students with her over a decade of experience of being the key hiring managers or board interviewers for the top-tier MNCs. She has devoted herself to share her sales and marketing experience with and have been very well received by students.

Teaching Areas and Research Interests

Venture Development
Technology Commercialisation
Innovation and Business Modelling

  • Awards & Honours
    • Dean’s List, CUHK EMBA, 2016
    • Beta Gamma Sigma (Life Time Membership), CUHK EMBA, 2016


Teaching Areas

Strategic management
Organisational Behaviour
Critical Thinking
Cross-Cultural Management
Doing Business in China

Research Interests

Discourse Analysis
Business Groups
Succession of Leadership in Family Business

Tsui, Elsie


Dr. Elsie Tsui has extensive experience both as a corporate executive and a management consultant. Prior to setting up her consulting business, she has worked for the Asia office of !What If? Innovation Partner, a leading innovation consultancy, based in Shanghai. Specialising in innovation management, innovation capability building through design thinking, as well as organisation transformation strategy, she has led many high impact training workshops for the leaders from Fortune 500 companies across Europe and Asia. She has also conducted training sessions in design thinking for corporate clients and non-profit sector in Hong Kong and mainland China.

Before starting her consulting career, Dr. Tsui has worked for Coca-Cola China for 8 years. As the deputy head of the Public Affairs & Communications function, Dr. Tsui has led a cross-regional team of 14 people, covering Hong Kong, Taiwan and mainland China. She was also involved in Coca-Cola’s global Olympics activations as well as setting up an in-house training and mentoring project called the PAC Institute for her team and the business partners.

With her passion in teaching, Dr. Tsui is an Adjunct Associate Professor of the Department of Management at The Chinese University of Hong Kong (CUHK) Business School. She teaches Social Entrepreneurship and Impact Investment course for the MBA programmes. She also leads a study field trip to Silicon Valley for understanding its innovation eco-system. Meanwhile, she works part-time as a project director for CUHK Center for Entrepreneurship.

Dr. Tsui majored in Sociology and minored in Journalism & Communications at The Chinese University of Hong Kong, and graduated with the first-class honours. She also holds an MBA from the Judge Business School, University of Cambridge, UK. She has received Doctor of Business Administration degree from Grenoble School of Management, researching the collaboration and learning networks of social enterprises in Hong Kong.

Dr. Tsui was born in Thailand and has grown up in Hong Kong. She has worked in Hong Kong, Shanghai and London, and speaks fluent English, Cantonese, Mandarin and Thai.

Teaching Areas

Social Entrepreneurship
Impact Investment
Design Thinking

Research Interests

Social Entrepreneurship
Social Innovation

Wan, William


Prof. William Wan is a Professor in the Department of Management at The Chinese University of Hong Kong. He is also serving as Co-Director of the EMBA Programme and Director of the Centre for International Business Studies. Prior to joining CUHK in 2018, he was a Professor and Associate Dean (Research and Faculty) at City University of Hong Kong. Previously, he was an Associate Professor and the Trinity Company Professor of Management at Texas Tech University, as well as an Associate and Assistant Professor at Thunderbird School of Global Management. He received his Ph.D. in strategic management from Texas A&M University. He has taught at the undergraduate, masters, doctoral, and executive education levels. He had industry experience in real estate and international consulting in Hong Kong and California, respectively.

Prof. Wan’s expertise is in corporate strategy, international strategy, mergers & acquisitions, corporate governance, and strategic entrepreneurship. He is currently serving as an Associate Editor of Journal of Management, and was a Consulting Editor of Management and Organization Review. Also, he is serving or has served on the editorial boards of a number of leading management and international business journals, including Academy of Management Journal, Journal of International Business Studies, Journal of Management Studies, Journal of World Business, and Group & Organization Management. In addition, he had been elected as a Representative-at-Large at Strategic Management Society’s Corporate Strategy Interest Group. His research has appeared in many top-tier scholarly journals.

Teaching Areas

Strategic Management
Global Strategy
Research Methods

Research Interests

Corporate Strategy
International Strategy
Corporate Governance
Mergers & Acquisitions
Strategic Entrepreneurship

  • Grants
    • “Strategic signaling and IPO performance: A social judgment perspective”, Hong Kong GRF Research Grant awarded with  HK$467,758, 2018-2020 (Principal Investigator)
    • “Communication accommodation and organization identity and image: A study of Hong Kong firms’ organizational legitimacy in mainland China”, Hong Kong GRF Research Grant awarded with HK$278,258, 2014-2016 (Principal Investigator)
    • “Public Shaming and Corporate Fraud in Transition Economies: A Stigmatization Process Model in China”, Hong Kong GRF Research Grant awarded with HK$256,094, 2013-2015 (Co-Investigator)
    • “Corporate financial frauds and internal governance restructuring in transition economies: A dual consideration of the political and social processes”, Hong Kong GRF Research Grant awarded with HK$444,000, 2011-2013 (Co-Investigator)
  • Awards & Honours
    • Best Reviewer Award, Academy of Management Journal, 2006, 2007, 2008, 2009, 2011, 2015
    • Best Reviewer Award, Management and Organization Review, 2010
    • Best Paper Award for the Strategy/ Organizational Theory / International Management Track, Southern Management Association Annual Meetings, 2009.
    • Thunderbird Faculty Research Award, 2003
    • One of the 4 Finalists of Farmer Best Dissertation Award, Academy of International Business, 2001
  • Academic/Professional Services
    • Associate Editor, Journal of Management, July 2014-Present
    • Consulting Editor, Management and Organization Review, 2010-2013
    • Editorial Board Member, Academy of Management Journal, 2004-Present
    • Editorial Board Member, Journal of International Business Studies, 2009-2015
    • Editorial Board Member, Journal of Management, 2002-2005; 2008-2014
    • Editorial Board Member, Group & Organization Review, 2014-Present
    • Editorial Board Member, Journal of Management Studies, 2009-Present
    • Editorial Board Member, Journal of World Business, 2006-2018
    • Editorial Board Member, Management and Organization Review, 2008-2010
    • Representative-at-Large (elected), Strategic Management Society Corporate Strategy Interest Group, 2015-2017

Devarakonda, Shivaram


Prof. Shivaram Devarakonda is an Assistant Professor of Management at The Chinese University of Hong Kong. He studies strategies firms employ to deal with technological change. His current research is examining the design of governance mechanisms in inter-organisational relationships.

Teaching Area


Research Interests

Inter-organisation collaborations and their performance implications
Design of inter-firm contracts
Geographic agglomeration in technology intensive industries
Standards development organisations

  • Academic/Professional Services
    • Ad hoc reviewer for Strategic Management Journal, Global Strategy Journal, Journal of Management, Journal of Management Studies, and Academy of Management conference.
    • Track chair AOM conference, Atlanta (BPS division)


Dr. Kehan Xu is an Adjunct Associate Professor of Management in The Chinese University of Hong Kong. Dr. Xu’s research focuses on brand disposal and acquisition, control system design, executive crime, and machine learning applications. Dr. Xu has published in top scholarly journals such as Journal of Management Accounting Research, Journal of Management, and Academy of Management Perspectives.  Kehan Xu received his PhD in management from the Mays Business School at Texas A&M University, and his MBA in investments from the University of Miami.

Dr. Xu is the co-founder of Blue Sea Capital (Asia) Limited, which seeks to capitalise on behavioural biases that causes the public equity market to over-react. Dr. Xu is also the co-founder of Dawnrays Biotech Capital (Asia) Limited, which focuses on private innovative monoclonal antibody (mAb) projects and clinical studies.

Before embarking on his academic career, Dr. Xu served as the Executive Director and Chief Financial Officer of Dawnrays Pharmaceutical (Holdings) Limited (2348 HK) and Executive Vice President and Chief Financial Officer of Sing Lee Software (Group) Limited (8076 HK), both of them IPOed in the Hong Kong Stock Exchange.

Teaching Areas


Fan, Joseph P.H.


Prof. Joseph Fan is Professor of School of Accountancy and Department of Finance of The Chinese University of Hong Kong (CUHK). He holds a PhD in finance of University of Pittsburgh, U.S. and a bachelor’s degree in economics of National Taiwan University. Before joining CUHK in 2004, he was on faculty of Hong Kong University of Science and Technology and University of Hong Kong.

Prof. Fan is a world leading expert and one of the most cited researchers in finance and governance of emerging market corporations – almost 18,000 citations in Google Scholar (April 2020) and 3,800 in SSCI (September 2019). His research topics cover organisational pyramids, finance, and governance of Chinese SOEs, and succession, marriage, ownership structure and governance of family firms and business families in Asia and China. He has published his research works in top academic journals, including Journal of FinanceJournal of Financial EconomicsJournal of Corporate Finance, Journal of Accounting and Economics, and Journal of Accounting Research. He has served the editorial board of several international journals, including Financial ManagementJournal of Corporate Finance, Management Science, and Review of Finance.

Prof. Fan is author of The Family Business Map and several other books about family business governance and succession. His insights have been frequently cited by global business press, including The EconomistNew York TimesWall Street Journal, and Financial Times.

Prof. Fan teaches executive courses and serves as a corporate governance expert for international organisations including OECD and the World Bank. He is married with two children.

Teaching Areas

Corporate Governance
Family Firm Governance

Research Interests

Corporate Governance
Family Firm Governance
Corporate Finance

  • Grants
    • “Family Ownership Structures and Corporate Policies: The Case of Family Trust (家族股權結構與公司政策:家族信託的研究)”, General Research Fund awarded by Research Grants Council, 2012-2014
    • “Property rights, R&D Spillovers and Corporate Accounting Transparency in China (所有權,研發溢出與公司會計透明度)”, General Research Fund awarded by Research Grants Council, 2011-2012
    • “Relationship-based Assets and Accounting Properties: Evidence from Corruption Cases in China (關系型資產與會計訊息特性:來自中國貪腐案件的証據)”, General Research Fund awarded by Research Grants Council, 2010-2011
    • “Institutions and Firm Behaviors in Financial Distress (制度因素與財務困境中企業的行為)”, General Research Fund awarded by Research Grants Council, 2009-2011
    • “The Succession of Family Firms in Asia (亞洲家族企業的繼承問題)”, General Research Fund awarded by Research Grants Council, 2006-2008
    • “An International Comparison of Corporate Financial Policy (公司財務政策的國際比較)”, General Research Fund awarded by Research Grants Council, 2003-2006

Fan, Tingting


Prof. Tingting Fan is an Assistant Professor in Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She got her PhD from Stern School of Business, New York University in 2014. She got MS in Economics and BA in Business Administration at Peking University. Her research interest includes quantitative marketing, consumer experience with high-technology products and services, digital marketing (mobile phone, video games, and online social network), branding, and empirical IO (industrial organisation). Her research has won research grants from Wharton Customer Analytics Initiative (WCAI), Marketing Science Institute (MSI), and Product Development Management Association (PDMA).

Teaching Areas

Marketing Management
New Product Management

Research Interests

Digital Marketing
New Product Development
Econometric Modelling
Empirical Industrial Organisation

  • Publications & Working Papers


    Working Papers

    • Tingting Fan, Peter N. Golder, and Kevin Lane Keller, “Brand Preference Evolution Among a Developing Country’s Urban Migrant Consumers: A Framework of Intra-Country Economic, Cultural, and Social Distances.”
    • Tingting Fan, Peter N. Golder, and Eitan Muller, “Multi-media and Multi-form Communication: A Framework and Application with Smartphones and Online Social Networks.”
  • Grants
    • “The Dynamics of Social Influence on a Crowdfunding Platform”, awarded by Hong Kong Research Grants Council (RGC), 2016-2018
    • “The Dynamics of Mobile App Usage”, awarded by Wharton Customer Analytics Initiative Research Grant, University of Pennsylvania, 2011-2014
    • “The Dynamics of New Product Feature Usage Adoption”, awarded by Marketing Science Institute Research Grant, 2011-2014
    • “The Dynamics of New Product Feature Usage Adoption”, Product Development and Management Association (PDMA) Research Grant, 2011-2014
  • Awards & Honours
    • University Education Award, The Chinese University of Hong Kong, 2018
    • Hong Kong UGC Teaching Award Nomination, 2018
    • Faculty Teaching Excellence Award,  CUHK Business School, The Chinese University of Hong Kong, 2016-17
    • Faculty Teaching Merit Award,  CUHK Business School, The Chinese University of Hong Kong, 2015-16
    • AMA-Sheth Foundation Doctoral Consortium Fellow, University of Washington, 2012
    • Marcus Nadler Doctoral Fellowship, New York University, 2012
    • Wharton Customer Analytics Initiative Research Data, University of Pennsylvania, 2011
    • 1st Runner-Up of Dissertation Competition at PDMA-UIC Doctoral Consortium, University of Illinois at Chicago, 2011
    • PDMA-UIC Doctoral Consortium Fellow, University of Illinois at Chicago, 2011
    • Teaching Excellence, Stern School of Business, New York University, 2011
    • INFORMS Marketing Science Doctoral Consortium Fellow, 2011-2013

Hui, Jeffrey


Dr. Jeffrey Hui is currently Associate Director of MSc in Marketing Programme and Professional Consultant of Marketing (Fractional) at The Chinese University of Hong Kong (CUHK). Prior to his academic career, Dr. Hui served at various top-notch business and media organisations, including P&G, Cathy Pacific, TVB as well as RTHK. As a scholar-of-practice, Dr. Hui has also served as the marketing and training consultant for various high-profile corporations, like Google, Tencent, LinkedIn, IBM, Coca-Cola, P&G, Nestle, HSBC, L’Oréal, J&J, Pfizer, GSK, AstraZeneca, 3M, Adidas, Inchcape, etc.

As an interdisciplinary scholar, Dr. Hui obtained his EdD from University of Bristol, MSt from University of Cambridge, MA from The University of Hong Kong, EMBA (Dean’s List) and BBA (Hons) both from CUHK.

Actively contributing to the marketing profession, Dr. Hui has been serving as the Honorary Advisor and Former Chairperson of the Hong Kong Institute of Marketing and appointed as the final judge of various regional competitions, such as Effie Awards (Greater China), ECI Awards (Greater China) and Yahoo! BIG Idea Chair Awards.

Having a keen interest in synergising business theories and practices, Dr. Hui has authored and co-authored a number of business and marketing best-sellers, including《贏銷策略》, 《商識滿天下》, 《讓品牌「飛」!》, 《品牌超連結》and 《贏銷 0 與 1》.

Teaching Areas

Social Media Marketing
Digital Marketing
Big Data Strategy
Marketing Practicum
Integrated Marketing Communications
Strategic Marketing
Marketing Management
Social Innovations

Research Interests

Digital and Social Media Marketing
Strategic Brand Management
Social Innovations
Management Education
Higher Education