{"id":10330,"date":"2022-02-24T10:00:47","date_gmt":"2022-02-24T02:00:47","guid":{"rendered":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/?p=10330"},"modified":"2026-09-17T19:53:34","modified_gmt":"2026-09-17T11:53:34","slug":"digital-red-packets-and-the-power-of-sharing-online","status":"publish","type":"post","link":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/","title":{"rendered":"\u96fb\u5b50\u7d05\u5305\u8207\u7dda\u4e0a\u5206\u4eab\u4e4b\u6f5b\u529b"},"content":{"rendered":"<p>\u5728\u4e2d\u570b\uff0c\u4eba\u5011\u65bc\u8fb2\u66c6\u65b0\u5e74\u671f\u9593\u6709\u4ea4\u63db\u50b3\u7d71\u554f\u5019\u300c\u606d\u559c\u767c\u8ca1\u300d\u548c\u6d3e\u767c\u5229\u662f\u7684\u7fd2\u4fd7\u3002\u5229\u662f\uff0c\u53c8\u7a31\u4f5c\u7d05\u5305\uff0c\u88dd\u8457\u73fe\u91d1\uff0c\u5bd3\u610f\u597d\u904b\u548c\u8ca1\u5bcc\u3002\u6d3e\u767c\u5229\u662f\u9019\u7a2e\u7fd2\u4fd7\u6b63\u5728\u7d93\u6b77\u4e00\u5834\u9769\u547d\uff0c\u96a8\u8457\u4ed8\u6b3e\u65b9\u5f0f\u7684\u6578\u78bc\u5316\uff0c\u7d05\u5305\u4ea6\u5df2\u6578\u78bc\u5316\u4e26\u878d\u5165\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u3002\u6700\u8fd1\u4e00\u9805\u7814\u7a76\u6aa2\u8996\u4e86\u90a3\u4e9b\u4ee5\u96fb\u5b50\u7d05\u5305\u4f5c\u70ba\u884c\u92b7\u7b56\u7565\u7684\u516c\u53f8\uff0c\u767c\u73fe\u9019\u7b56\u7565\u5728\u6578\u78bc\u7d05\u5305\u80fd\u88ab\u5ba2\u6236\u65bc\u4ed6\u5011\u7684\u7dda\u4e0a\u793e\u4ea4\u7db2\u8def\u4e2d\u5206\u4eab\u6642\uff0c\u80fd\u767c\u63ee\u6700\u5927\u529f\u6548\u3002<\/p>\n<p><iframe loading=\"lazy\" title=\"#CBKOnlineSeries | Digital Red Packets and the Power of Sharing Online\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pzUYjviIPyM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u300c\u865b\u64ec\u300d\u7d05\u5305\u6700\u65e9\u65bc2014\u5e74\u7531\u4f86\u81ea\u4e2d\u570b\u7684\u591a\u529f\u80fd\u5373\u6642\u901a\u8a0a\u61c9\u7528\u7a0b\u5f0f\u5fae\u4fe1\u63a8\u51fa\uff0c\u4e26\u57282015\u5e74\u4e2d\u592e\u96fb\u8996\u53f0\u6625\u7bc0\u806f\u6b61\u665a\u6703\u4e2d\u7372\u5f97\u5927\u91cf\u4eba\u6c23\u3002\u5728\u7bc0\u76ee\u4e2d\uff0c\u89c0\u773e\u6709\u6a5f\u6703\u4ee5\u865b\u64ec\u7d05\u5305\u7684\u5f62\u5f0f\u7372\u5f971\u5143\u4ee5\u4e0b\u5230\u6578\u5343\u5143\u4e0d\u7b49\u7684\u73fe\u91d1\u734e\u3002\u64da\u300a\u74b0\u7403\u6642\u5831\u300b\u5831\u5c0e\uff0c\u9019\u4e00\u5834\u5c55\u793a\u865b\u64ec\u7d05\u5305\u529f\u80fd\u7684\u6d3b\u52d5\uff0c\u4ee42\u5104\u5fae\u4fe1\u7528\u6236\u5c07\u81ea\u5df1\u7684\u9280\u884c\u6236\u53e3\u8207\u5fae\u4fe1\u8cec\u865f\u9023\u63a5\u8d77\u4f86\u3002<\/p>\n<p>\u7db2\u7d61\u5546\u6236\u4ea6\u81ea\u6b64\u958b\u59cb\u63a1\u7528\u96fb\u5b50\u7d05\u5305\uff0c\u5b83\u5011\u6216\u76f4\u63a5\u5728\u81ea\u5df1\u7684\u7db2\u7ad9\u4e0a\u767c\u653e\uff0c\u6216\u901a\u904e\u5fae\u4fe1\u7b49\u5373\u6642\u901a\u8a0a\u61c9\u7528\u7a0b\u5f0f\u548c\u6dd8\u5bf6\u7b49\u7db2\u4e0a\u8cfc\u7269\u5e73\u53f0\u5411\u5ba2\u6236\u767c\u9001\u7d05\u5305\uff0c\u5176\u5167\u5bb9\u53ef\u4ee5\u662f\u73fe\u91d1\u5238\u6216\u6298\u6263\u4ee3\u78bc\u3002<\/p>\n<p>\u70ba\u6e2c\u8a66\u96fb\u5b50\u7d05\u5305\u7684\u6210\u6548\uff0c\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\u5546\u5b78\u9662\u7ba1\u7406\u5b78\u7cfb\u52a9\u7406\u6559\u6388<a href=\"https:\/\/www.bschool.cuhk.edu.hk\/staff\/lin-lisa-ya\/\" target=\"_blank\" rel=\"noopener\">\u6797\u5a6d<\/a>\u806f\u540c\u53e6\u5916\u56db\u540d\u5b78\u8005\uff0c\u5229\u7528\u4e2d\u570b\u4e00\u500b\u53d7\u6b61\u8fce\u7684\u5916\u8ce3\u5e73\u53f0\u7684\u6578\u64da\uff0c\u9032\u884c\u4e86\u4e00\u9805\u984c\u70ba<a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/poms.13247\" target=\"_blank\" rel=\"noopener\">\u300a\u793e\u4ea4\u4fc3\u92b7\uff1a\u4e00\u500b\u95dc\u65bc\u6d88\u8cbb\u8005\u793e\u4ea4\u7db2\u8def\u50f9\u503c\u7684\u5275\u610f\u4fc3\u92b7\u67b6\u69cb\u300b<\/a>\u4e4b\u7814\u7a76\uff0c\u65e8\u5728\u56de\u7b54\u82e5\u5e72\u554f\u984c\uff1a\u9996\u5148\uff0c\u793e\u4ea4\u4fc3\u92b7\uff0c\u5373\u5546\u6236\u6309\u5ba2\u6236\u500b\u4eba\u793e\u4ea4\u7db2\u7d61\u7684\u50f9\u503c\u767c\u653e\u4fc3\u92b7\u734e\u8cde\uff0c\u662f\u5426\u6709\u5229\u65bc\u6d88\u8cbb\u8005\uff1f\u5982\u679c\u662f\uff0c\u54ea\u4e9b\u6d88\u8cbb\u8005\u7fa4\u9ad4\u6700\u70ba\u53d7\u60e0\uff1f\u5176\u6b21\uff0c\u793e\u4ea4\u4fc3\u92b7\u6703\u5426\u523a\u6fc0\u6d88\u8cbb\u8005\u63d0\u5347\u5176\u793e\u4ea4\u7db2\u8def\u7684\u5546\u696d\u50f9\u503c\uff1f\u6700\u5f8c\uff0c\u6d88\u8cbb\u8005\u53ca\u5176\u793e\u4ea4\u7db2\u8def\u7684\u54ea\u4e9b\u7279\u8cea\u6703\u5f71\u97ff\u793e\u4ea4\u4fc3\u92b7\u7684\u6d3b\u52d5\uff1f<\/p>\n<h3><strong>\u300c<\/strong><strong>\u76dc\u7528<\/strong><strong>\u300d\u6578<\/strong><strong>\u78bc<\/strong><strong>\u7d05\u5305<\/strong><\/h3>\n<p>\u7814\u7a76\u6d89\u53ca\u7684\u7db2\u4e0a\u5546\u5e97\u901a\u5e38\u6703\u5411\u65b0\u5ba2\u6236\u548c\u5fe0\u5be6\u5ba2\u6236\u6d3e\u767c\u50f9\u503c\u8f03\u9ad8\u7684\u7d05\u5305\u3002\u4f46\u8207\u6b64\u540c\u6642\uff0c\u5b83\u589e\u8a2d\u4e86\u4e00\u9805\u300c\u76dc\u7528\u300d\u529f\u80fd\u3002\u8a72\u529f\u80fd\u4ee4\u5373\u4f7f\u662f\u975e\u7d93\u5e38\u5149\u9867\u7684\u5ba2\u6236\uff0c\u4e5f\u80fd\u5920\u6536\u5230\u7531\u4ed6\u5011\u7684\u5fe0\u5be6\u5ba2\u6236\u670b\u53cb\u8f49\u767c\u7684\u9ad8\u50f9\u503c\u7d05\u5305\u3002\u5ba2\u6236\u5728\u4e0b\u8a02\u55ae\u6642\uff0c\u53ef\u4ee5\u5411\u793e\u4ea4\u5708\u5167\u7684\u670b\u53cb\u8acb\u6c42\u4e00\u500b\u672a\u88ab\u4f7f\u7528\u4e4b\u7d05\u5305\u3002\u6b64\u5ba2\u6236\u53ef\u4ee5\u9078\u64c7\u5f9e\u5176\u793e\u4ea4\u7db2\u8def\u4e2d\u7684\u4efb\u4f55\u670b\u53cb\u8655\u7372\u53d6\u7d05\u5305\uff0c\u800c\u8a72\u670b\u53cb\u7121\u6cd5\u963b\u6b62\u7d05\u5305\u88ab\u8f49\u9001\uff0c\u4f46\u4ed6\u5011\u53ef\u4ee5\u9078\u64c7\u4fdd\u7559\u54ea\u4e9b\u7d05\u5305\u3002<\/p>\n<p>\u5728\u6b64\u529f\u80fd\u4e0b\uff0c\u7d05\u5305\u7684\u5927\u5c0f\u4e0d\u50c5\u53d6\u6c7a\u65bc\u5546\u6236\u5c0d\u5ba2\u6236\u7684\u91cd\u8996\u7a0b\u5ea6\uff0c\u9084\u8981\u8996\u4e4e\u5ba2\u6236\u7684\u7dda\u4e0a\u793e\u4ea4\u7db2\u8def\u4e4b\u5927\u5c0f\u3002\u7528\u6236\u8981\u589e\u52a0\u7372\u5f97\u9ad8\u50f9\u503c\u7d05\u5305\u7684\u6a5f\u6703\uff0c\u53ef\u4ee5\u4e3b\u52d5\u5229\u7528\u61c9\u7528\u7a0b\u5f0f\uff0c\u5411\u975e\u73fe\u6709\u7528\u6236\u7684\u670b\u53cb\u767c\u9001\u63a8\u85a6\u9023\u7d50\u4f86\u62db\u652c\u65b0\u7528\u6236\u3002\u4ed6\u5011\u9084\u53ef\u4ee5\u5411\u73fe\u6709\u7528\u6236\u7684\u670b\u53cb\u767c\u9001\u5546\u6236\u7684\u7279\u5225\u512a\u60e0\uff0c\u9f13\u52f5\u4ed6\u5011\u591a\u6d88\u8cbb\u3002<\/p>\n<figure id=\"attachment_10333\" aria-describedby=\"caption-attachment-10333\" style=\"width: 1254px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10333 size-full\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-1.jpg\" alt=\"\" width=\"1254\" height=\"836\" srcset=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-1.jpg 1254w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-1-600x400.jpg 600w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-1-1200x800.jpg 1200w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><figcaption id=\"caption-attachment-10333\" class=\"wp-caption-text\">\u70ba\u4e86\u589e\u52a0\u7372\u5f97\u9ad8\u984d\u7d05\u5305\u7684\u6a5f\u6703\uff0c\u7528\u6236\u53ef\u4ee5\u901a\u904e\u61c9\u7528\u7a0b\u5e8f\u5411\u975e\u73fe\u6709\u7528\u6236\u7684\u670b\u53cb\u767c\u9001\u63a8\u85a6\u93c8\u63a5\u4f86\u7a4d\u6975\u62db\u52df\u65b0\u5ba2\u6236\u3002<\/figcaption><\/figure>\n<p>\u6797\u6559\u6388\u8868\u793a\uff1a\u300c\u901a\u904e\u8b93\u96fb\u5b50\u7d05\u5305\u300e\u793e\u4ea4\u5316\u300f\uff0c\u4f01\u696d\u628a\u9f13\u52f5\u7db2\u4e0a\u8cfc\u7269\u8b8a\u6210\u4e00\u7a2e\u7d05\u5305\u904a\u6232\u3002\u5c0d\u5ba2\u6236\u548c\u5546\u5bb6\u800c\u8a00\u90fd\u662f\u96d9\u8d0f\u3002\u524d\u8005\u80fd\u53c3\u8207\u4e00\u7a2e\u6709\u8da3\u7684\u9ad4\u9a57\uff0c\u5f8c\u8005\u5247\u80fd\u63a5\u89f8\u5230\u65b0\u5ba2\u6236\u7fa4\u4ee5\u53ca\u6709\u6a5f\u6703\u64f4\u5927\u73fe\u6709\u5ba2\u6236\u696d\u52d9\u3002\u300d<\/p>\n<h3><strong>\u5206\u4eab\u7684\u6548\u679c<\/strong><\/h3>\n<p>\u5728\u5206\u6790\u4e862016\u5e7410\u6708\u81f32017\u5e749\u6708\u671f\u9593\u5916\u8ce3\u5e73\u53f0\u4e0a\u6578\u767e\u540d\u7528\u6236\u7684\u884c\u70ba\u5f8c\uff0c\u7814\u7a76\u4eba\u54e1\u767c\u73fe\uff0c\u7576\u7d05\u5305\u88ab\u5141\u8a31\u5206\u4eab\u6642\uff0c\u90a3\u4e9b\u4e0d\u983b\u7e41\u4f7f\u7528\u5e73\u53f0\u7684\u9867\u5ba2\u6240\u6536\u7372\u7684\u91d1\u9322\u56de\u5831\u5347\u5e45\u6700\u5927\u3002<\/p>\n<p>\u7814\u7a76\u9084\u767c\u73fe\uff0c\u5e73\u5747\u800c\u8a00\uff0c\u7576\u5546\u6236\u7981\u6b62\u7d05\u5305\u5728\u5ba2\u6236\u4e4b\u9593\u5206\u4eab\u6642\uff0c\u65b0\u5ba2\u6236\u548c\u5fe0\u5be6\u5ba2\u6236\u9019\u5169\u985e\u9ad8\u50f9\u503c\u5ba2\u6236\uff0c\u5206\u5225\u7372\u5f9712%\u548c9%\u7684\u6298\u6263\u7d05\u5305\uff1b\u800c\u4e0d\u5e38\u5149\u9867\u7684\u73fe\u6709\u5ba2\u6236\u537b\u53ea\u6536\u52302%\u7684\u6298\u6263\u3002\u4f46\u7576\u7d05\u5305\u80fd\u5728\u7528\u6236\u793e\u4ea4\u5708\u4e2d\u6d41\u901a\uff0c\u65b0\u7528\u6236\u548c\u5fe0\u5be6\u7528\u6236\u5e73\u5747\u7372\u5f97\u7684\u7d05\u5305\u6298\u6263\u5206\u5225\u70ba11%\u548c10%\uff1b\u4e0d\u5e38\u5149\u9867\u7684\u73fe\u6709\u5ba2\u6236\u6240\u7372\u6298\u6263\u5247\u6025\u589e\u81f38%\u3002<\/p>\n<figure id=\"attachment_10335\" aria-describedby=\"caption-attachment-10335\" style=\"width: 1254px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10335 size-full\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-2.jpg\" alt=\"\" width=\"1254\" height=\"836\" srcset=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-2.jpg 1254w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-2-600x400.jpg 600w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-2-1200x800.jpg 1200w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><figcaption id=\"caption-attachment-10335\" class=\"wp-caption-text\">\u7814\u7a76\u4eba\u54e1\u767c\u73fe\uff0c\u7576\u5141\u8a31\u5206\u4eab\u7d05\u5305\u6642\uff0c\u4e0d\u5e38\u5149\u9867\u7684\u5ba2\u6236\u6240\u7372\u5f97\u7684\u6298\u6263\u734e\u52f5\u589e\u52a0\u6700\u591a\u3002<\/figcaption><\/figure>\n<p>\u6797\u6559\u6388\u88dc\u5145\uff0c\u96d6\u7136\u4e0d\u7d93\u5e38\u8cfc\u7269\u7684\u9867\u5ba2\u53ef\u901a\u904e\u62db\u652c\u65b0\u7528\u6236\u53ca\u9f13\u52f5\u670b\u53cb\u5011\u591a\u6d88\u8cbb\uff0c\u4f86\u589e\u52a0\u4ed6\u5011\u7372\u5f97\u9644\u6709\u9ad8\u984d\u6298\u6263\u5238\u7d05\u5305\u7684\u6a5f\u6703\uff0c\u4f46\u662f\uff0c\u4ed6\u5011\u62db\u52df\u65b0\u7528\u6236\u6bd4\u9f13\u52f5\u73fe\u6709\u7528\u6236\u591a\u91cd\u8907\u8cfc\u7269\u66f4\u56f0\u96e3\uff0c\u9019\u662f\u56e0\u70ba\u5ba2\u6236\u901a\u5e38\u77e5\u9053\u4ed6\u5011\u7684\u670b\u53cb\u5230\u5e95\u60f3\u8cb7\u4ec0\u9ebc\u3002\u56e0\u6b64\uff0c\u7814\u7a76\u4eba\u54e1\u5f97\u51fa\u7d50\u8ad6\uff0c\u300c\u793e\u4ea4\u300d\u7d05\u5305\u5728\u7372\u53d6\u65b0\u5ba2\u6236\u65b9\u9762\u529f\u6548\u8f03\u5dee\uff0c\u800c\u4e14\u82b1\u8cbb\u7684\u6642\u9593\u4e5f\u66f4\u9577\u3002<\/p>\n<h3><strong>\u5256\u6790\u5ba2\u6236<\/strong><\/h3>\n<p>\u7814\u7a76\u4eba\u54e1\u9084\u767c\u73fe\uff0c\u67d0\u4e9b\u985e\u578b\u7684\u5ba2\u6236\u66f4\u53ef\u80fd\u904b\u7528\u4ed6\u5011\u7684\u7db2\u8def\u793e\u4ea4\u5708\uff0c\u4f86\u5145\u5206\u4f7f\u7528\u9019\u4e9b\u7d05\u5305\u6298\u6263\u3002\u7b2c\u4e00\uff0c\u8f03\u7559\u610f\u50f9\u683c\u7684\u5ba2\u6236\u66f4\u71b1\u8877\u65bc\u901a\u904e\u793e\u4ea4\u7db2\u8def\u7372\u53d6\u7d05\u5305\u3002\u7b2c\u4e8c\uff0c\u8f03\u6d3b\u8e8d\u65bc\u793e\u4ea4\u7684\u9867\u5ba2\u66f4\u6709\u53ef\u80fd\u5229\u7528\u793e\u4ea4\u7d05\u5305\u3002\u7531\u65bc\u4ed6\u5011\u8207\u793e\u4ea4\u7db2\u8def\u4e0a\u7684\u670b\u53cb\u806f\u7e6b\u7dca\u5bc6\uff0c\u52a0\u4e0a\u9ad8\u77e5\u540d\u5ea6\uff0c\u4ed6\u5011\u66f4\u6709\u53ef\u80fd\u8aaa\u670d\u670b\u53cb\u591a\u6d88\u8cbb\uff0c\u4e26\u70ba\u8a72\u61c9\u7528\u7a0b\u5f0f\u5438\u7d0d\u65b0\u7528\u6236\u3002<\/p>\n<p>\u4e0d\u540c\u5e74\u9f61\u7fa4\u7d44\u7684\u884c\u70ba\u4ea6\u6709\u6240\u4e0d\u540c\u3002\u6839\u64da\u8a72\u9805\u7814\u7a76\uff0c\u5e74\u9577\u5ba2\u6236\u50be\u5411\u8207\u670b\u53cb\u5206\u4eab\u8f03\u591a\u7684\u5546\u6236\u512a\u60e0\uff1b\u800c\u5e74\u8f15\u5ba2\u6236\u5247\u504f\u597d\u901a\u904e\u5206\u4eab\u63a8\u85a6\u9023\u7d50\u4f86\u62db\u652c\u65b0\u7528\u6236\u3002\u7b2c\u4e09\uff0c\u90a3\u4e9b\u4e0d\u53ea\u559c\u6b61\u5728\u76f8\u95dc\u5916\u8ce3\u5e73\u53f0\u4e0a\u9ede\u9910\uff0c\u9084\u6703\u8cfc\u8cb7\u5176\u4ed6\u7522\u54c1\u7684\u9867\u5ba2\uff0c\u4e00\u822c\u5c0d\u62db\u652c\u65b0\u5ba2\u6236\u66f4\u611f\u8208\u8da3\uff0c\u4f46\u4ed6\u5011\u6bd4\u8f03\u4e0d\u6703\u8207\u5df2\u5728\u4f7f\u7528\u8a72\u5e73\u53f0\u7684\u670b\u53cb\u4e92\u52d5\u3002<\/p>\n<figure id=\"attachment_10337\" aria-describedby=\"caption-attachment-10337\" style=\"width: 1254px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10337 size-full\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-3.jpg\" alt=\"\" width=\"1254\" height=\"836\" srcset=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-3.jpg 1254w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-3-600x400.jpg 600w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-3-1200x800.jpg 1200w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-3-768x512.jpg 768w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><figcaption id=\"caption-attachment-10337\" class=\"wp-caption-text\">\u7814\u7a76\u767c\u73fe\uff0c\u67d0\u4e9b\u985e\u578b\u7684\u5ba2\u6236\u66f4\u6709\u53ef\u80fd\u904b\u7528\u4ed6\u5011\u7684\u7db2\u7d61\u793e\u4ea4\u5708\u4f86\u5145\u5206\u4f7f\u7528\u7d05\u5305\u6298\u6263\u3002<\/figcaption><\/figure>\n<p>\u518d\u8005\uff0c\u64c1\u6709\u6f5b\u5728\u65b0\u5ba2\u6236\u6216\u73fe\u6709\u5fe0\u5be6\u5ba2\u6236\u670b\u53cb\u7684\u7528\u6236\uff0c\u5f88\u53ef\u80fd\u6703\u5728\u5176\u793e\u4ea4\u7db2\u8def\u4e0a\u8207\u9019\u4e9b\u670b\u53cb\u4ea4\u6d41\uff0c\u4ee5\u5229\u7528\u793e\u4ea4\u7d05\u5305\u529f\u80fd\u3002\u6b64\u5916\uff0c\u5728\u5c45\u65bc\u540c\u4e00\u57ce\u5e02\u7684\u5ba2\u6236\u7576\u4e2d\uff0c\u8f03\u591a\u9078\u64c7\u8207\u7684\u73fe\u6709\u7528\u6236\u670b\u53cb\u5206\u4eab\u7d05\u5305\uff0c\u800c\u975e\u62db\u652c\u65b0\u5ba2\u6236\u3002<\/p>\n<h3><strong>\u4e00\u77f3\u4e8c\u9ce5<\/strong><\/h3>\n<p>\u662f\u6b21\u7814\u7a76\u5831\u544a\u5c31\u4fc3\u92b7\u734e\u8cde\u7684\u8a2d\u8a08\u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u5d84\u65b0\u89c0\u9ede\u3002\u6797\u6559\u6388\u6307\u51fa\uff0c\u4e0d\u7d93\u5e38\u5149\u9867\u7684\u5ba2\u6236\u901a\u5e38\u4e0d\u662f\u50b3\u7d71\u4fc3\u92b7\u6d3b\u52d5\u7684\u5c0d\u8c61\uff0c\u56e0\u70ba\u4f01\u696d\u4e00\u822c\u8a8d\u70ba\u5f88\u96e3\u6fc0\u52f5\u6b64\u985e\u9867\u5ba2\u6d88\u8cbb\uff0c\u6216\u8005\u7576\u4ed6\u5011\u8cfc\u7269\u6642\uff0c\u4ed6\u5011\u90fd\u6703\u4f7f\u7528\u6298\u6263\u5238\u3002\u7136\u800c\uff0c\u7814\u7a76\u8b49\u660e\u4f01\u696d\u53ef\u4ee5\u501f\u52a9\u539f\u672c\u5c6c\u4f4e\u50f9\u503c\u5ba2\u6236\u7684\u793e\u4ea4\u7db2\u8def\uff0c\u9032\u4e00\u6b65\u64f4\u5927\u5ba2\u6236\u7fa4\uff0c\u6216\u901a\u904e\u5229\u7528\u4ed6\u5011\u9f13\u52f5\u670b\u53cb\u8cfc\u7269\u4f86\u589e\u52a0\u92b7\u552e\u3002<\/p>\n<p>\u300c\u9019\u4f7f\u4e0d\u7d93\u5e38\u5149\u9867\u7684\u5ba2\u6236\u8207\u5fe0\u5be6\u5ba2\u6236\u540c\u6a23\u5730\u5177\u50f9\u503c\u3002\u9019\u500b\u7b56\u7565\u80fd\u4e00\u77f3\u4e8c\u9ce5\u3002\u5b83\u4e0d\u50c5\u80fd\u5920\u6fc0\u52f5\u4e0d\u7d93\u5e38\u5149\u9867\u7684\u5ba2\u6236\u66f4\u983b\u7e41\u5730\u4f7f\u7528\u8a72\u5e73\u53f0\uff0c\u9084\u6709\u52a9\u65bc\u5e73\u53f0\u7d1a\u7d0d\u65b0\u5ba2\u6236\u4e26\u4fdd\u7559\u73fe\u6709\u7528\u6236\uff0c\u300d\u6797\u6559\u6388\u9053,\u300c\u6211\u5011\u76f8\u4fe1\uff0c\u9019\u7a2e\u7b56\u7565\u53ef\u61c9\u7528\u65bc\u5404\u500b\u884c\u696d\u548c\u5546\u696d\u6a21\u5f0f\u3002\u300d<\/p>\n<p>\u8a72\u7814\u7a76\u9084\u63ed\u793a\u4e86\u672a\u4f86\u7684\u5ba3\u50b3\u6d3b\u52d5\u5982\u4f55\u80fd\u5229\u7528\u793e\u4ea4\u5a92\u9ad4\u7684\u529b\u91cf\u3002\u7814\u7a76\u4eba\u54e1\u6307\u51fa\uff0c\u96d6\u7136\u7d05\u5305\u6587\u5316\u662f\u4e9e\u6d32\u7279\u6709\uff0c\u4f46\u5176\u57fa\u672c\u7b56\u7565\u662f\u5728\u793e\u4ea4\u7db2\u8def\u4e2d\u9032\u884c\u63a8\u5ee3\uff0c\u9019\u5f88\u5bb9\u6613\u80fd\u70ba\u897f\u65b9\u6587\u5316\u6240\u5438\u6536\u3002\u4f46\u4ed6\u5011\u5f37\u8abf\uff0c\u8981\u6210\u529f\u9032\u884c\u793e\u4ea4\u4fc3\u92b7\uff0c\u5c31\u5fc5\u9808\u6574\u5408\u7db2\u4e0a\u8cfc\u7269\u5e73\u53f0\u548c\u500b\u4eba\u793e\u4ea4\u7db2\u8def\u3002\u7576\u897f\u65b9\u4f01\u696d\u5e0c\u671b\u63a8\u51fa\u81ea\u5df1\u7684\u7d05\u5305\u4fc3\u92b7\u7248\u672c\u6642\uff0c\u5b83\u5011\u6216\u53ef\u8003\u616e\u5728\u5e73\u53f0\u4e2d\u7d0d\u5165WhatsApp\u7b49\u5373\u6642\u901a\u8a0a\u61c9\u7528\u7a0b\u5f0f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7814\u7a76\u767c\u73fe\uff0c\u96fb\u5b50\u7d05\u5305\u4f5c\u70ba\u4f01\u696d\u5438\u7d0d\u65b0\u5ba2\u6236\u53ca\u7559\u4f4f\u73fe\u6709\u5ba2\u6236\u7684\u4e00\u7a2e\u5de5\u5177\uff0c\u7576\u5b83\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u88ab\u5206\u4eab\u6642\uff0c\u80fd\u767c\u63ee\u6700\u5927\u529f\u6548<\/p>\n","protected":false},"author":36,"featured_media":10331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[407],"tags":[328,329],"elevels":[],"features":[],"departments":[419],"class_list":["post-10330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-business-knowledge","tag-328","tag-329","departments-management"],"acf":{"contributors":["29277"],"paper":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u4e2d\u5927\u5546\u5b78\u9662 | \u96fb\u5b50\u7d05\u5305\u8207\u7dda\u4e0a\u5206\u4eab\u4e4b\u6f5b\u529b<\/title>\n<meta name=\"description\" content=\"\u7814\u7a76\u767c\u73fe\uff0c\u96fb\u5b50\u7d05\u5305\u4f5c\u70ba\u4f01\u696d\u5438\u7d0d\u65b0\u5ba2\u6236\u53ca\u7559\u4f4f\u73fe\u6709\u5ba2\u6236\u7684\u4e00\u7a2e\u5de5\u5177\uff0c\u7576\u5b83\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u88ab\u5206\u4eab\u6642\uff0c\u80fd\u767c\u63ee\u6700\u5927\u529f\u6548\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u4e2d\u5927\u5546\u5b78\u9662 | \u96fb\u5b50\u7d05\u5305\u8207\u7dda\u4e0a\u5206\u4eab\u4e4b\u6f5b\u529b\" \/>\n<meta property=\"og:description\" content=\"\u7814\u7a76\u767c\u73fe\uff0c\u96fb\u5b50\u7d05\u5305\u4f5c\u70ba\u4f01\u696d\u5438\u7d0d\u65b0\u5ba2\u6236\u53ca\u7559\u4f4f\u73fe\u6709\u5ba2\u6236\u7684\u4e00\u7a2e\u5de5\u5177\uff0c\u7576\u5b83\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u88ab\u5206\u4eab\u6642\uff0c\u80fd\u767c\u63ee\u6700\u5927\u529f\u6548\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/\" \/>\n<meta property=\"og:site_name\" content=\"\u4e2d\u5927\u5546\u5b78\u9662\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cuhkbschool\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-24T02:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-17T11:53:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-front.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"bafadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/digital-red-packets-and-the-power-of-sharing-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/digital-red-packets-and-the-power-of-sharing-online\\\/\"},\"author\":{\"name\":\"bafadmin\",\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/#\\\/schema\\\/person\\\/250fd27ee54f174c3081d4b8b52f0579\"},\"headline\":\"\u96fb\u5b50\u7d05\u5305\u8207\u7dda\u4e0a\u5206\u4eab\u4e4b\u6f5b\u529b\",\"datePublished\":\"2022-02-24T02:00:47+00:00\",\"dateModified\":\"2026-09-17T11:53:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/digital-red-packets-and-the-power-of-sharing-online\\\/\"},\"wordCount\":31,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/digital-red-packets-and-the-power-of-sharing-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/wp-content\\\/uploads\\\/red-packet-front.jpg\",\"keywords\":[\"\u6797\u5a6d\",\"\u96fb\u5b50\u7d05\u5305\"],\"articleSection\":[\"\u4e2d\u570b\u7d93\u5546\u667a\u6167\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/digital-red-packets-and-the-power-of-sharing-online\\\/\",\"url\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/digital-red-packets-and-the-power-of-sharing-online\\\/\",\"name\":\"\u4e2d\u5927\u5546\u5b78\u9662 | \u96fb\u5b50\u7d05\u5305\u8207\u7dda\u4e0a\u5206\u4eab\u4e4b\u6f5b\u529b\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/digital-red-packets-and-the-power-of-sharing-online\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/digital-red-packets-and-the-power-of-sharing-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/wp-content\\\/uploads\\\/red-packet-front.jpg\",\"datePublished\":\"2022-02-24T02:00:47+00:00\",\"dateModified\":\"2026-09-17T11:53:34+00:00\",\"description\":\"\u7814\u7a76\u767c\u73fe\uff0c\u96fb\u5b50\u7d05\u5305\u4f5c\u70ba\u4f01\u696d\u5438\u7d0d\u65b0\u5ba2\u6236\u53ca\u7559\u4f4f\u73fe\u6709\u5ba2\u6236\u7684\u4e00\u7a2e\u5de5\u5177\uff0c\u7576\u5b83\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u88ab\u5206\u4eab\u6642\uff0c\u80fd\u767c\u63ee\u6700\u5927\u529f\u6548\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/digital-red-packets-and-the-power-of-sharing-online\\\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/digital-red-packets-and-the-power-of-sharing-online\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/digital-red-packets-and-the-power-of-sharing-online\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/wp-content\\\/uploads\\\/red-packet-front.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/wp-content\\\/uploads\\\/red-packet-front.jpg\",\"width\":1200,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/digital-red-packets-and-the-power-of-sharing-online\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u96fb\u5b50\u7d05\u5305\u8207\u7dda\u4e0a\u5206\u4eab\u4e4b\u6f5b\u529b\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/#website\",\"url\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/\",\"name\":\"\u4e2d\u5927\u5546\u5b78\u9662\",\"description\":\"\u4e2d\u5927\u5546\u5b78\u9662\u662f\u4e16\u754c\u77e5\u540d\u5b78\u5e9c\uff0c\u4e5f\u662f\u4e9e\u6d32\u548c\u9999\u6e2f\u9818\u5148\u7684\u5546\u5b78\u9662\u4e4b\u4e00\u3002\u70ba\u57f9\u80b2\u5177\u9060\u898b\u53ca\u95dc\u61f7\u4e16\u754c\u7684\u74b0\u7403\u5546\u696d\u9818\u8896\uff0c\u6211\u5011\u63d0\u4f9b\u8c50\u5bcc\u591a\u5143\u7684\u8ab2\u7a0b\uff0c\u5305\u62ec\u5de5\u5546\u7ba1\u7406\u5b78\u58eb\uff08BBA\uff09\u3001\u5de5\u5546\u7ba1\u7406\u78a9\u58eb\uff08MBA\uff09\u3001\u884c\u653f\u4eba\u54e1\u5de5\u5546\u7ba1\u7406\u78a9\u58eb\uff08EMBA\uff09\u53ca\u5de5\u5546\u7ba1\u7406\u535a\u58eb\uff08DBA\uff09\u3002\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/#organization\"},\"alternateName\":\"\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\u5546\u5b78\u9662\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/#organization\",\"name\":\"\u4e2d\u5927\u5546\u5b78\u9662\",\"url\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/logo-cuhkbiz-site-zh_HK.png\",\"contentUrl\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/logo-cuhkbiz-site-zh_HK.png\",\"width\":100,\"height\":108,\"caption\":\"\u4e2d\u5927\u5546\u5b78\u9662\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cuhkbschool\",\"https:\\\/\\\/www.linkedin.com\\\/school\\\/3923680\\\/\",\"https:\\\/\\\/www.instagram.com\\\/cuhkbusinessschool\\\/\",\"https:\\\/\\\/mp.weixin.qq.com\\\/mp\\\/homepage?__biz=Mzg3NTEzODk2Mg==&hid=1&sn=78c602de82cbe1cde32bfd75fd39e841&pass_ticket=W1EltAtwvi1edHsGCnYeiMPjBnCOKfGT\\\/5YS39WpNEsWgF80vkFc0JaYNXJiA7em\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC5FIKe0C-4Cy2afSb1HBTkw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bschool.cuhk.edu.hk\\\/chi\\\/#\\\/schema\\\/person\\\/250fd27ee54f174c3081d4b8b52f0579\",\"name\":\"bafadmin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u4e2d\u5927\u5546\u5b78\u9662 | \u96fb\u5b50\u7d05\u5305\u8207\u7dda\u4e0a\u5206\u4eab\u4e4b\u6f5b\u529b","description":"\u7814\u7a76\u767c\u73fe\uff0c\u96fb\u5b50\u7d05\u5305\u4f5c\u70ba\u4f01\u696d\u5438\u7d0d\u65b0\u5ba2\u6236\u53ca\u7559\u4f4f\u73fe\u6709\u5ba2\u6236\u7684\u4e00\u7a2e\u5de5\u5177\uff0c\u7576\u5b83\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u88ab\u5206\u4eab\u6642\uff0c\u80fd\u767c\u63ee\u6700\u5927\u529f\u6548","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/","og_locale":"zh_TW","og_type":"article","og_title":"\u4e2d\u5927\u5546\u5b78\u9662 | \u96fb\u5b50\u7d05\u5305\u8207\u7dda\u4e0a\u5206\u4eab\u4e4b\u6f5b\u529b","og_description":"\u7814\u7a76\u767c\u73fe\uff0c\u96fb\u5b50\u7d05\u5305\u4f5c\u70ba\u4f01\u696d\u5438\u7d0d\u65b0\u5ba2\u6236\u53ca\u7559\u4f4f\u73fe\u6709\u5ba2\u6236\u7684\u4e00\u7a2e\u5de5\u5177\uff0c\u7576\u5b83\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u88ab\u5206\u4eab\u6642\uff0c\u80fd\u767c\u63ee\u6700\u5927\u529f\u6548","og_url":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/","og_site_name":"\u4e2d\u5927\u5546\u5b78\u9662","article_publisher":"https:\/\/www.facebook.com\/cuhkbschool","article_published_time":"2022-02-24T02:00:47+00:00","article_modified_time":"2026-09-17T11:53:34+00:00","og_image":[{"width":1200,"height":700,"url":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-front.jpg","type":"image\/jpeg"}],"author":"bafadmin","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/#article","isPartOf":{"@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/"},"author":{"name":"bafadmin","@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/#\/schema\/person\/250fd27ee54f174c3081d4b8b52f0579"},"headline":"\u96fb\u5b50\u7d05\u5305\u8207\u7dda\u4e0a\u5206\u4eab\u4e4b\u6f5b\u529b","datePublished":"2022-02-24T02:00:47+00:00","dateModified":"2026-09-17T11:53:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/"},"wordCount":31,"publisher":{"@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/#organization"},"image":{"@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-front.jpg","keywords":["\u6797\u5a6d","\u96fb\u5b50\u7d05\u5305"],"articleSection":["\u4e2d\u570b\u7d93\u5546\u667a\u6167"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/","url":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/","name":"\u4e2d\u5927\u5546\u5b78\u9662 | \u96fb\u5b50\u7d05\u5305\u8207\u7dda\u4e0a\u5206\u4eab\u4e4b\u6f5b\u529b","isPartOf":{"@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/#primaryimage"},"image":{"@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-front.jpg","datePublished":"2022-02-24T02:00:47+00:00","dateModified":"2026-09-17T11:53:34+00:00","description":"\u7814\u7a76\u767c\u73fe\uff0c\u96fb\u5b50\u7d05\u5305\u4f5c\u70ba\u4f01\u696d\u5438\u7d0d\u65b0\u5ba2\u6236\u53ca\u7559\u4f4f\u73fe\u6709\u5ba2\u6236\u7684\u4e00\u7a2e\u5de5\u5177\uff0c\u7576\u5b83\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u88ab\u5206\u4eab\u6642\uff0c\u80fd\u767c\u63ee\u6700\u5927\u529f\u6548","breadcrumb":{"@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/#primaryimage","url":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-front.jpg","contentUrl":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/red-packet-front.jpg","width":1200,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-red-packets-and-the-power-of-sharing-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/"},{"@type":"ListItem","position":2,"name":"\u96fb\u5b50\u7d05\u5305\u8207\u7dda\u4e0a\u5206\u4eab\u4e4b\u6f5b\u529b"}]},{"@type":"WebSite","@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/#website","url":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/","name":"\u4e2d\u5927\u5546\u5b78\u9662","description":"\u4e2d\u5927\u5546\u5b78\u9662\u662f\u4e16\u754c\u77e5\u540d\u5b78\u5e9c\uff0c\u4e5f\u662f\u4e9e\u6d32\u548c\u9999\u6e2f\u9818\u5148\u7684\u5546\u5b78\u9662\u4e4b\u4e00\u3002\u70ba\u57f9\u80b2\u5177\u9060\u898b\u53ca\u95dc\u61f7\u4e16\u754c\u7684\u74b0\u7403\u5546\u696d\u9818\u8896\uff0c\u6211\u5011\u63d0\u4f9b\u8c50\u5bcc\u591a\u5143\u7684\u8ab2\u7a0b\uff0c\u5305\u62ec\u5de5\u5546\u7ba1\u7406\u5b78\u58eb\uff08BBA\uff09\u3001\u5de5\u5546\u7ba1\u7406\u78a9\u58eb\uff08MBA\uff09\u3001\u884c\u653f\u4eba\u54e1\u5de5\u5546\u7ba1\u7406\u78a9\u58eb\uff08EMBA\uff09\u53ca\u5de5\u5546\u7ba1\u7406\u535a\u58eb\uff08DBA\uff09\u3002","publisher":{"@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/#organization"},"alternateName":"\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\u5546\u5b78\u9662","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Organization","@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/#organization","name":"\u4e2d\u5927\u5546\u5b78\u9662","url":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/","logo":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/#\/schema\/logo\/image\/","url":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/2025\/03\/logo-cuhkbiz-site-zh_HK.png","contentUrl":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/2025\/03\/logo-cuhkbiz-site-zh_HK.png","width":100,"height":108,"caption":"\u4e2d\u5927\u5546\u5b78\u9662"},"image":{"@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cuhkbschool","https:\/\/www.linkedin.com\/school\/3923680\/","https:\/\/www.instagram.com\/cuhkbusinessschool\/","https:\/\/mp.weixin.qq.com\/mp\/homepage?__biz=Mzg3NTEzODk2Mg==&hid=1&sn=78c602de82cbe1cde32bfd75fd39e841&pass_ticket=W1EltAtwvi1edHsGCnYeiMPjBnCOKfGT\/5YS39WpNEsWgF80vkFc0JaYNXJiA7em","https:\/\/www.youtube.com\/channel\/UC5FIKe0C-4Cy2afSb1HBTkw"]},{"@type":"Person","@id":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/#\/schema\/person\/250fd27ee54f174c3081d4b8b52f0579","name":"bafadmin"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-10-14 21:09:42","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-json\/wp\/v2\/posts\/10330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-json\/wp\/v2\/comments?post=10330"}],"version-history":[{"count":1,"href":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-json\/wp\/v2\/posts\/10330\/revisions"}],"predecessor-version":[{"id":47375,"href":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-json\/wp\/v2\/posts\/10330\/revisions\/47375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-json\/wp\/v2\/media\/10331"}],"wp:attachment":[{"href":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-json\/wp\/v2\/media?parent=10330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-json\/wp\/v2\/categories?post=10330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-json\/wp\/v2\/tags?post=10330"},{"taxonomy":"elevels","embeddable":true,"href":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-json\/wp\/v2\/elevels?post=10330"},{"taxonomy":"features","embeddable":true,"href":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-json\/wp\/v2\/features?post=10330"},{"taxonomy":"departments","embeddable":true,"href":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-json\/wp\/v2\/departments?post=10330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}