{"id":11884,"date":"2022-07-14T10:00:03","date_gmt":"2022-07-14T02:00:03","guid":{"rendered":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/?p=11884"},"modified":"2026-10-09T12:42:23","modified_gmt":"2026-10-09T04:42:23","slug":"china-the-next-big-market-for-soft-branded-hotels","status":"publish","type":"post","link":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/china-the-next-big-market-for-soft-branded-hotels\/","title":{"rendered":"\u4e2d\u570b\u5c07\u6210\u70ba\u4e0b\u4e00\u500b\u9152\u5e97\u8edf\u54c1\u724c\u7684\u91cd\u8981\u5e02\u5834\uff1f"},"content":{"rendered":"<p>\u653e\u89c0\u5168\u7403\uff0c\u9152\u5e97\u54c1\u724c\u7433\u7405\u6eff\u76ee\uff0c\u5e02\u5834\u4e0a\u76ee\u524d\u5171\u6709\u5927\u5c0f\u54c1\u724c970\u500b\u300226\u500b\u82f1\u6587\u5b57\u6bcd\uff0c\u7528\u6bcf\u500b\u5b57\u6bcd\u4f5c\u958b\u9996\uff0c\u90fd\u80fd\u627e\u5230\u81f3\u5c11\u4e00\u500b\u9152\u5e97\u54c1\u724c\u3002\u96a8\u8457\u6574\u500b\u884c\u696d\u8d70\u51fa\u75ab\u60c5\u9670\u973e\uff0c\u8a31\u591a\u7368\u7acb\u7d93\u71df\u7684\u9152\u5e97\u90fd\u5728\u70ba\u570b\u969b\u65c5\u5ba2\u91cd\u81e8\u4f5c\u6e96\u5099\u3002\u7136\u800c\uff0c\u666e\u901a\u6d88\u8cbb\u8005\u80fd\u8a8d\u5f97\u7684\u54c1\u724c\u6578\u91cf\u6709\u9650\uff0c\u9152\u5e97\u54c1\u724c\u6578\u91cf\u548c\u7a2e\u985e\u4e4b\u7e41\u96dc\u4ee4\u4eba\u773c\u82b1\u7e5a\u4e82\uff0c\u7121\u7591\u662f\u7368\u7acb\u9152\u5e97\u9700\u8981\u9762\u5c0d\u7684\u4e00\u500b\u554f\u984c\u3002<\/p>\n<p>\u70ba\u4f55\u6703\u6709\u9019\u9ebc\u591a\u9152\u5e97\u54c1\u724c\uff1f\u8981\u56de\u7b54\u9019\u500b\u554f\u984c\uff0c\u6211\u5011\u5fc5\u9808\u6642\u5149\u5012\u6d41\u81f32009\u5e74\u3002\u7576\u6642\uff0c\u5168\u7403\u7d93\u6fdf\u64fa\u812b\u91d1\u878d\u6d77\u562f\u5e36\u4f86\u7684\u56f0\u5883\uff0c\u958b\u555f\u4e86\u9152\u5e97\u623f\u9593\u9700\u6c42\u9577\u9054\u5341\u5e74\u4e4b\u589e\u9577\u3002\u4e58\u8457\u9019\u4e00\u6b21\u5e02\u5834\u64f4\u5f35\u7684\u6d6a\u6f6e\uff0c\u9152\u5e97\u516c\u53f8\uff08\u5982Hyatt\u51f1\u6085\u3001\uff2darriott\u842c\u8c6a\u53caIHG\u6d32\u969b\u9152\u5e97\u96c6\u5718\uff09\u63a8\u884c\u4e86\u54c1\u724c\u7d44\u5408\uff08Brand Portfolio\uff09\u7b56\u7565\uff0c\u5e0c\u671b\u5efa\u7acb\u8d77\u4e00\u7c43\u5b50<a href=\"https:\/\/www.researchgate.net\/publication\/235302846_Corporate_rebranding_Destroying_transferring_or_creating_brand_equity\" target=\"_blank\" rel=\"noopener\">\u81ea\u5bb6\u54c1\u724c<\/a>\u3002\u4e00\u500b\u5178\u578b\u7684\u7d44\u5408\u6db5\u84cb\u4e86\u7531\u9152\u5e97\u516c\u53f8\uff08\u5982\u51f1\u6085\uff09\u958b\u767c\u548c\u64c1\u6709\u7684\u591a\u500b\u54c1\u724c\uff0c\u5305\u62ec\u50b3\u7d71\u96c6\u5718\u54c1\u724c\uff08Grand Hyatt\u541b\u6085\u3001Hyatt Recency\u51f1\u6085\uff09\u4ee5\u53ca\u7cbe\u54c1\u6216\u54c1\u5473\u751f\u6d3b\u54c1\u724c\uff08Andaz \u5b89\u9054\u4ed5\u3001Thompson Hotels\uff09\u3002 \u9019\u4e00\u7b56\u7565\u8b93\u9152\u5e97\u4f01\u696d\u80fd\u901a\u904e\u63d0\u4f9b\u66f4\u591a\u6a23\u5316\u7684\u9152\u5e97\u7522\u54c1\u9032\u884c\u64f4\u5f35\uff0c\u4f46\u96a8\u8457\u5e02\u5834\u6301\u7e8c\u589e\u9577\uff0c\u9152\u5e97\u96c6\u5718\u610f\u8b58\u5230\u5728\u5167\u90e8\u54c1\u724c\u4e92\u76f8\u4fb5\u8755\u7684\u98a8\u96aa\u4e0b\uff0c\u96e3\u4ee5\u627e\u5230\u5730\u9ede\u958b\u8a2d\u8a08\u5283\u597d\u7684\u81ea\u5bb6\u65b0\u54c1\u724c\u3002<\/p>\n<p>\u7531\u6b64\u4fbf\u50ac\u751f\u51fa\u4e00\u500b\u65b0\u7684\u54c1\u724c\u7b56\u7565 \u2014\u2014 <a href=\"https:\/\/str.com\/data-insights\/resources\/glossary#:~:text=Soft%20Brand%3A%20Collection%20of%20properties,unique%20name%2C%20design%20and%20orientation.\" target=\"_blank\" rel=\"noopener\">\u8edf\u54c1\u724c<\/a>\uff08Soft Brand\uff09\uff0c\u7531\u5927\u578b\u9152\u5e97\u516c\u53f8\u7cbe\u9078\u4e00\u7cfb\u5217\u7684\u7368\u7acb\u9152\u5e97\u4e26\u7d0d\u70ba\u9644\u5c6c\u3002\u7368\u7acb\u9152\u5e97\u53ef\u4ee5\u4fdd\u7559\u81ea\u5df1\u7684\u540d\u7a31\u3001\u8a2d\u8a08\u53ca\u5b9a\u4f4d\uff0c\u4f8b\u5b50\u5305\u62ec\u842c\u8c6a\u7684<a href=\"https:\/\/autograph-hotels.marriott.com\/\" target=\"_blank\" rel=\"noopener\">Autograph Collection<\/a>\u3001\u5e0c\u723e\u9813\u7684<a href=\"https:\/\/www.hilton.com\/en\/curio\/\" target=\"_blank\" rel=\"noopener\">Curio Collection<\/a>\u3001\u51f1\u6085\u7684<a href=\"https:\/\/www.hyatt.com\/brands\/unbound-collection\" target=\"_blank\" rel=\"noopener\">Unbound Collection<\/a>\uff0c\u4ee5\u53ca\u8f03\u8fd1\u671f\u7531\u6d32\u969b\u63a8\u51fa\u7684<a href=\"https:\/\/www.ihgplc.com\/en\/our-brands\/voco\" target=\"_blank\" rel=\"noopener\">Voco Hotels<\/a>\u3002\u6bcf\u500b\u7cfb\u5217\u7cbe\u9078\u51fa\u7684\u7368\u7acb\u9152\u5e97\u90fd\u6709\u5176\u7279\u9ede\uff0c\u53ef\u80fd\u662f\u4f4d\u8655\u9ec3\u91d1\u5730\u6bb5\u7684\u7279\u8272\u7269\u696d\uff0c\u6216\u662f\u5177\u6709\u6b77\u53f2\u6216\u5efa\u7bc9\u50f9\u503c\u7684\u5efa\u7bc9\u7269\u3002\u8edf\u54c1\u724c\u7b56\u7565\u8b93\u9152\u5e97\u696d\u4e3b\u80fd\u5920\u4fdd\u6301\u7269\u696d\u7684\u6b77\u53f2\u548c\u7279\u6027\uff0c\u5f9e\u800c\u70ba\u9152\u5e97\u5ba2\u4eba\u63d0\u4f9b\u5ea6\u8eab\u5b9a\u5236\u7684\u9ad4\u9a57\u3002\u9019\u7a2e\u9ad4\u9a57\u8d8a\u4f86\u8d8a\u53d7\u65c5\u5ba2\u6b61\u8fce\uff0c\u5c24\u5176\u662f<a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/uk\/Documents\/consumer-business\/deloitte-uk-young-luxury-shopper-2017.pdf\" target=\"_blank\" rel=\"noopener\">\u5e74\u8f15\u4e00\u8f29<\/a>\u3002<\/p>\n<h3><strong>\u96d9\u8d0f\u65b9\u6848<\/strong><\/h3>\n<p>\u5c0d\u9152\u5e97\u4f01\u696d\u53ca\u696d\u4e3b\u800c\u8a00\uff0c\u8a2d\u7acb\u8edf\u54c1\u724c\u7684\u7b56\u7565\u7406\u61c9\u662f\u4e00\u500b\u96d9\u8d0f\u65b9\u6848\uff1a\u4e00\u65b9\u9762\uff0c\u5b83\u8b93\u9152\u5e97\u4f01\u696d\u80fd\u5920\u5728\u5df2\u98fd\u548c\u7684\u9023\u9396\u54c1\u724c\u5e02\u5834\u4e2d\u53e6\u95e2\u7a7a\u9593\u7e7c\u7e8c\u64f4\u5f35\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u5b83\u4ea6\u6eff\u8db3\u4e86\u696d\u4e3b\u4fdd\u5b58\u5176\u7269\u696d\u7368\u7279\u6027\u7684\u9858\u671b\u3002\u900f\u904e\u8edf\u54c1\u724c\u7b56\u7565\uff0c\u7368\u7acb\u9152\u5e97\u696d\u4e3b\u65e2\u53ef\u5f97\u5230\u9152\u5e97\u4f01\u696d\u7684\u9644\u5c6c\u6703\u54e1\u8cc7\u683c\uff0c\u53c8\u4e0d\u9700\u653e\u68c4\u5176\u7269\u696d\u7684\u6b77\u53f2\u53ca\u54c1\u724c\u7279\u8272\uff0c\u4e00\u8209\u5169\u5f97\u3002\u7136\u800c\uff0c\u8edf\u54c1\u724c\u96d6\u7136\u8fce\u5408\u4e86\u9152\u5e97\u4f01\u696d\u53ca\u696d\u4e3b\u5011\u7684\u5404\u7a2e\u9700\u6c42\uff0c\u4f46\u5176\u5c0d\u9152\u5e97\u71df\u696d\u984d\u7684\u5f71\u97ff\u4ecd\u672a\u6709\u6e05\u6670\u7684\u5b9a\u8ad6\u3002\u666e\u904d\u8a8d\u70ba\uff0c\u8edf\u54c1\u724c\u7d50\u5408\u4e86\u9644\u5c6c\u65bc\u5927\u54c1\u724c\u548c\u7368\u7acb\u6027\u5169\u65b9\u9762\u7684\u512a\u52e2\uff0c\u4f46\u4ee5\u5f80\u95dc\u65bc\u6210\u70ba\u9644\u5c6c\u54c1\u724c\u5c0d\u696d\u7e3e\u8868\u73fe\u662f\u5426\u7e3d\u70ba\u6b63\u9762\u7684\u7814\u7a76\uff0c\u4e26\u672a\u80fd\u9054\u6210\u5171\u8b58\u3002\u56e0\u6b64\uff0c\u8edf\u54c1\u724c\u7b56\u7565\u7684\u51fa\u73fe\u4f7f\u9152\u5e97\u696d\u4e3b\u5728\u5236\u5b9a\u54c1\u724c\u7b56\u7565\u65b9\u9762\u7684\u6289\u64c7\u8b8a\u5f97\u66f4\u70ba\u8907\u96dc\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11887 size-large\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/soft-brands-1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" \/><\/p>\n<p>\u7368\u7acb\u9152\u5e97\u6210\u70ba\u9152\u5e97\u8edf\u54c1\u724c\u80fd\u5426\u63d0\u5347\u696d\u7e3e\u6b63\u662f\u6211\u8207\u7814\u7a76\u4f19\u4f34\uff0c\u6d1b\u6851\u9152\u5e97\u7ba1\u7406\u5b78\u9662 \uff08EHL Hospitality Business School\uff09\u526f\u6559\u6388Demian Hodari \u53ca\u7d10\u7d04\u7406\u5de5\u5b78\u9662 (New York Institute of Technology) \u52a9\u7406\u6559\u6388 Li Tianze \u5617\u8a66\u89e3\u7b54\u7684\u554f\u984c\u3002\u6211\u5011\u5408\u8457\u7684\u7814\u7a76<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0278431922000500\" target=\"_blank\" rel=\"noopener\">\u300a\u8edf\u54c1\u724c\u9084\u662f\u7368\u7acb\uff1f\u4f86\u81ea\u9152\u5e97\u8edf\u54c1\u724c\u5728\u7f8e\u570b\u5e02\u5834\u9996\u500b\u5341\u5e74\u7684\u8b49\u64da\u300b<\/a>\u6700\u8fd1\u5728<em>International Journal of Hospitality Management<\/em> \u4e0a\u767c\u8868\u3002\u6b64\u9805\u7814\u7a76\u63a1\u7528\u4e86\u7f8e\u570b\u903e2,300\u5bb6\u9152\u5e97\u7684\u8cc7\u6599\uff0c\u6709\u95dc\u8cc7\u6599\u4f86\u81ea\u5c08\u9580\u63d0\u4f9b\u9152\u5e97\u696d\u5e02\u5834\u6578\u64da\u7684\u516c\u53f8 <a href=\"https:\/\/str.com\/\" target=\"_blank\" rel=\"noopener\">Smith Travel Research<\/a> \uff08STR\uff09\u3002\u6211\u5011\u9996\u5148\u6839\u64da\u5e02\u5834\u3001\u4f4d\u7f6e\u53ca\u9152\u5e97\u7d1a\u5225\u7b49\u7279\u5fb5\uff0c\u5c07\u52a0\u76df\u8edf\u54c1\u724c\u7684\u7269\u696d\u8207\u7368\u7acb\u9152\u5e97\u9032\u884c\u914d\u5c0d\uff0c\u5f97\u51fa82\u5c0d\u7d44\u5408\u3002\u7136\u5f8c\uff0c\u6839\u64da2008\u5e74\u81f32018\u5e74\u7684\u6578\u64da\u6bd4\u8f03\u5b83\u5011\u7684\u696d\u7e3e\u8868\u73fe\u3002<\/p>\n<h3><strong>\u5c0d\u9152\u5e97<\/strong><strong>\u696d\u7e3e<\/strong><strong>\u7684\u5f71\u97ff<br \/>\n<\/strong><\/h3>\n<p>\u7d50\u679c\u986f\u793a\uff0c\u8edf\u54c1\u724c\u7b56\u7565\u4e0d\u50c5\u4f7f\u9152\u5e97\u7684\u696d\u7e3e\u8f03\u81ea\u8eab\u904e\u5f80\u8868\u73fe\u6709\u6240\u63d0\u5347\uff0c\u800c\u4e14\u4ea6\u8f03\u540c\u4e00\u5e02\u5834\u5167\u7dad\u6301\u7368\u7acb\u7d93\u71df\u7684\u7af6\u722d\u5c0d\u624b\u66f4\u52dd\u4e00\u7c4c\u3002\u503c\u5f97\u7559\u610f\u7684\u662f\uff0c\u696d\u7e3e\u7684\u63d0\u5347\u50c5\u9ad4\u73fe\u65bc\u5ba2\u623f\u5e73\u5747\u6536\u5165\uff08Average Daily Rate\uff0cADR\uff09\u548c\u5e73\u5747\u5ba2\u623f\u6536\u76ca\uff08Revenue Per Available Room\uff0cRevPAR\uff09\uff0c\u5165\u4f4f\u7387\uff08Occupancy\uff09\u5247\u672a\u898b\u589e\u9577\u3002\u6709\u95dc\u5165\u4f4f\u7387\u7684\u767c\u73fe\u4ee4\u4eba\u610f\u5916\uff0c\u5176\u4e2d\u4e00\u500b\u53ef\u80fd\u6027\u662f\u8edf\u54c1\u724c\u96d6\u7136\u907f\u514d\u4e86\u65d7\u4e0b\u7269\u696d\u4e4b\u9593\u4e92\u76f8\u4fb5\u8755\uff0c\u70ba\u6240\u5c6c\u9152\u5e97\u4f01\u696d\u5e36\u4f86\u66f4\u591a\u9700\u6c42\uff0c\u4f46\u537b\u672a\u5fc5\u80fd\u63d0\u9ad8\u8edf\u54c1\u724c\u7cfb\u5217\u5167\u500b\u5225\u9152\u5e97\u7684\u5165\u4f4f\u7387\u3002\u5118\u7ba1\u5982\u6b64\uff0c\u672c\u6b21\u7814\u7a76\u8b49\u5be6\u4e86\u4e00\u500b\u9152\u5e97\u8edf\u54c1\u724c\u901a\u904e\u6bd4\u9810\u60f3\u66f4\u5fae\u5999\u7684\u904e\u7a0b\u4f86\u5efa\u7acb\u8072\u8b7d\u4ee5\u53ca\u5411\u6d88\u8cbb\u8005\u767c\u51fa\u8a0a\u865f\uff0c\u8b93\u4ed6\u5011\u80fd\u53d7\u60e0\u65bc\u5927\u773e\u5c0d\u6240\u5c6c\u9023\u9396\u9152\u5e97\u96c6\u5718\u512a\u8d8a\u54c1\u8cea\u7684\u8a8d\u77e5\uff0c\u589e\u52a0\u6536\u53d6\u50f9\u683c\u6ea2\u50f9\u548c\u63d0\u9ad8\u6536\u5165\u7684\u80fd\u529b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11906 size-full\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/chart-A-output-W1000px.jpg\" alt=\"\" width=\"1000\" height=\"1633\" \/><\/p>\n<p>\u4e00\u65b9\u9762\uff0c\u8edf\u54c1\u724c\u9152\u5e97\u4e0d\u50c5\u8981\u4fdd\u6301\u5176\u4f5c\u70ba\u670d\u52d9\u4f9b\u61c9\u8005\u5728\u9867\u5ba2\u5fc3\u76ee\u4e2d\u7684\u8072\u8b7d\uff0c\u540c\u6642\u4ea6\u8981\u7dad\u6301\u5176\u4f5c\u70ba\u9152\u5e97\u4f01\u696d\u65d7\u4e0b\u4e00\u54e1\u7684\u8072\u8b7d\u3002\u9019\u7a2e\u8981\u8fce\u5408\u5169\u65b9\u7684\u52d5\u6a5f\u64f4\u5927\u4e86\u8072\u8b7d\u7684\u6548\u679c\uff0c\u4ee4\u696d\u7e3e\u8868\u73fe\u660e\u986f\u6709\u6240\u6539\u5584\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u4e00\u5bb6\u9152\u5e97\u7684\u826f\u597d\u8072\u8b7d\u4e5f\u662f\u5728\u5411\u6d88\u8cbb\u8005\u767c\u51fa\u8a0a\u865f\uff0c<a href=\"https:\/\/www.scopus.com\/record\/display.uri?eid=2-s2.0-0037677802&amp;origin=inward&amp;featureToggles=FEATURE_NEW_DOC_DETAILS_EXPORT:1\" target=\"_blank\" rel=\"noopener\">\u8868\u793a<\/a>\u5b83\u63d0\u4f9b\u9ad8\u8cea\u7d20\u670d\u52d9\u7684\u6982\u7387\u5f88\u9ad8\u3002\u5c31\u8edf\u54c1\u724c\u9152\u5e97\u800c\u8a00\uff0c\u6240\u5c6c\u9152\u5e97\u4f01\u696d\u7684\u5206\u92b7\u8207\u884c\u92b7\u7db2\u8def\u80fd\u52a0\u5f37\u9019\u7a2e\u8a0a\u865f\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u5b83\u5011\u7684\u696d\u7e3e\u8868\u73fe\u3002<\/p>\n<h3><strong>\u8edf\u54c1\u724c\u8207\u4e2d\u570b\u5e02\u5834<br \/>\n<\/strong><\/h3>\n<p>\u5728\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u7206\u767c\u524d\uff0c\u9152\u5e97\u696d\u5df2\u7d93\u9810\u671f\u52a0\u76df\u8edf\u54c1\u724c\u7684\u9152\u5e97\u6578\u76ee\u6703\u6301\u7e8c\u6025\u589e\uff0c\u5c24\u5176\u662f\u5728\u4e3b\u8981\u9152\u5e97\u96c6\u5718\u65d7\u4e0b\u7684\u7cfb\u5217\u3002\u75ab\u60c5\u51f8\u986f\u4e86\u7368\u7acb\u9152\u5e97\u6bd4\u5927\u578b\u9023\u9396\u9152\u5e97\u66f4\u5bb9\u6613\u53d7\u5230\u885d\u64ca\u800c\u8ca1\u52d9\u8667\u640d\u7684\u4e8b\u5be6\uff0c\u9019\u4f7f\u66f4\u591a\u7368\u7acb\u9152\u5e97\u8003\u616e\u63a1\u7528\u8edf\u54c1\u724c\u7b56\u7565\uff0c\u4ee5\u63d0\u9ad8\u8ca1\u52d9\u7a69\u5065\u6027\u3002GlobalData\u7684\u65c5\u884c\u53ca\u65c5\u904a\u696d\u5206\u6790\u5e2b Ralph Hollister \u5728\u63a5\u53d7 The New Hotelier<a href=\"https:\/\/hotels.nridigital.com\/the_new_hotelier_jun21\/soft_branded_hotels\" target=\"_blank\" rel=\"noopener\"> \u63a1\u8a2a<\/a>\u6642\u8868\u793a\uff1a\u300c\u5728\u75ab\u60c5\u671f\u9593\u80fd\u6709\u5927\u96c6\u5718\u5e87\u852d\uff0c\u5c07\u589e\u52a0\u7368\u7acb\u9152\u5e97\u5e73\u5b89\u6e21\u904e\u7d93\u6fdf\u4f4e\u8ff7\u6642\u671f\u7684\u6a5f\u6703\u3002\u300d<\/p>\n<p>\u5404\u9152\u5e97\u516c\u53f8\u63a8\u51fa\u7684\u8edf\u54c1\u724c\u7cfb\u5217\u5728\u8fd1\u5e74\u624d\u88ab\u5f15\u9032\u4e2d\u570b\u5e02\u5834\uff0c\u842c\u8c6a\u7684Autograph Collection\u65bc2017\u5e74\u624d\u901a\u904e<a href=\"https:\/\/www.businesstraveller.com\/business-travel\/2016\/11\/12\/marriotts-autograph-collection-open-four-asia-properties\/\" target=\"_blank\" rel=\"noopener\">\u4e09\u4e9e\u5c71\u6d77\u5929\u5927\u9152\u5e97<\/a>\u7684\u52a0\u76df\u9996\u6b21\u5728\u4e2d\u570b\u4eae\u76f8\uff0c\u96c5\u9ad8\u9152\u5e97\u96c6\u5718 \uff08Accor Hotels\uff09\u7684Emblems Collection\u5247\u8a08\u756b\u65bc2022\u5e7412\u6708\u63a8\u51fa\u5176\u9996\u5bb6\u8edf\u54c1\u724c\u9152\u5e97 \u2014 <a href=\"https:\/\/www.hotelmanagement.net\/own\/accor-introduces-emblems-collection-portfolio-luxury-hotels\" target=\"_blank\" rel=\"noopener\">\u8cb4\u967d\u85dd\u8853\u4e2d\u5fc3<\/a>\u9251\u7fce\u532f\u81fb\u9078\u9152\u5e97\u3002\u8fd1\u671f\u7684\u5e02\u5834\u8da8\u52e2\u548c\u653f\u7b56\u986f\u793a\uff0c\u9019\u4e00\u7b56\u7565\u6216\u6703\u958b\u59cb\u5f97\u5230\u5ee3\u6cdb\u63a1\u7d0d\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11891 size-full\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/soft-brands-3.jpg\" alt=\"\" width=\"1000\" height=\"621\" srcset=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/soft-brands-3.jpg 1000w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/soft-brands-3-600x373.jpg 600w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/soft-brands-3-768x477.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u623f\u5730\u7522\u670d\u52d9\u516c\u53f8\u4ef2\u91cf\u806f\u884c\uff08JLL\uff09\u5927\u4e2d\u83ef\u5340\u9152\u5e97\u53ca\u65c5\u904a\u5730\u7522\u4e8b\u696d\u90e8\u8463\u4e8b\u7e3d\u7d93\u7406\u5468\u6fe4\u8868\u793a\uff0c\u4e2d\u570b\u65bc2021\u5e74\u8d85\u8d8a\u65e5\u672c\uff0c\u6210\u70ba\u4e9e\u592a\u5730\u5340\u6700\u6d3b\u8e8d\u7684\u9152\u5e97\u6295\u8cc7\u5e02\u5834\u3002\u4ed6\u9810\u671f\uff0c\u9019\u4e00\u8da8\u52e2\u5c07\u57282022\u5e74\u548c2023\u5e74\u7e7c\u7e8c\u589e\u5f37\u3002\u5177\u9ad4\u800c\u8a00\uff0c\u9019\u5c07\u662f\u9ad8\u6a94\u548c\u8c6a\u83ef\u9152\u5e97\u7684\u9ec3\u91d1\u6642\u4ee3\u3002\u6839\u64da\u9867\u554f\u6a5f\u69cb<a href=\"https:\/\/bg.qianzhan.com\/\" target=\"_blank\" rel=\"noopener\">\u524d\u77bb\u7522\u696d\u7814\u7a76\u9662<\/a>\uff08Forward Business and Intelligence\uff09\u7684\u4e00\u4efd\u5831\u544a\uff0c\u76f8\u5c0d\u65bc\u7d93\u6fdf\u578b\u548c\u4e2d\u7b49\u6a94\u6b21\u985e\u9152\u5e97\u5728\u4e2d\u570b\u9023\u9396\u54c1\u724c\u9152\u5e97\u7269\u696d\u6240\u4f54\u7684\u50f9\u503c \uff08\u5206\u5225\u70ba79%\u53ca15%\uff09\uff0c\u9ad8\u6a94\u548c\u8c6a\u83ef\u9152\u5e97\u76ee\u524d\u50c5\u4f546%\u3002<\/p>\n<p>\u76ee\u524d\u4e2d\u570b\u670992\u842c\u5bb6\u7368\u7acb\u9152\u5e97\uff0c\u4f54\u4e2d\u570b\u9152\u5e97\u768480%\u3002\u4e2d\u570b\u4ef2\u91cf\u806f\u884c\u9810\u671f\uff0c\u75ab\u60c5\u52a0\u4e0a\u300c\u4e09\u689d\u7d05\u7dda\u300d\u653f\u7b56 \u2014 2020\u5e748\u6708\u91dd\u5c0d\u623f\u5730\u7522\u884c\u696d\u51fa\u53f0\u7684\u4e00\u7cfb\u5217\u6cd5\u898f\uff0c\u65e8\u5728\u9f13\u52f5\u4f01\u696d\u53bb\u69d3\u687f\u5316 \u2014 \u5c07\u63a8\u52d5\u4e00\u6ce2\u9152\u5e97\u8cc7\u7522\u51fa\u552e\u6d6a\u6f6e\uff0c\u9019\u5c07\u88ab\u540c\u6a23\u71b1\u60c5\u5730\u9032\u884c\u6536\u8cfc\u7684\u9ad8\u6de8\u503c\u6295\u8cc7\u8005\u53ca\u6a5f\u69cb\u6295\u8cc7\u8005\u6240\u5438\u7d0d\u3002<\/p>\n<p>\u5468\u6307\u51fa\uff1a\u300c\u4e2d\u570b\u7684\u9152\u5e97\u696d\u5df2\u7d93\u5f9e\u6578\u91cf\u9a45\u52d5\u578b\u5e02\u5834\u6f14\u8b8a\u70ba\u54c1\u8cea\u9a45\u52d5\u578b\u5e02\u5834\u3002\u300d\u54c1\u8cea\u9a45\u52d5\u578b\u5e02\u5834\u7684\u4e00\u500b\u7279\u9ede\u5c31\u662f\u5c07\u6709\u66f4\u591a\u7368\u7acb\u9152\u5e97\u88ab\u91cd\u5851\u6210\u4e0d\u540c\u5f62\u5f0f\u7684\u9023\u9396\u96c6\u5718\u9644\u5c6c\uff0c\u5305\u62ec\u8edf\u54c1\u724c\u3002<\/p>\n<p><a href=\"https:\/\/www.bschool.cuhk.edu.hk\/staff\/chan-elisa-ka-yan\/\" target=\"_blank\" rel=\"noopener\"><em>\u9673\u5bb6\u6b23<\/em><\/a><em>\u70ba<\/em><em>\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\uff08<\/em><em>CUHK<\/em><em>\uff09\u5546\u5b78\u9662<\/em><em>\u9152\u5e97\u53ca\u65c5\u904a\u7ba1\u7406\u5b78\u9662\u52a9\u7406\u6559\u6388<br \/>\n<\/em><\/p>\n<p><em>\u5468\u6fe4<\/em><em>\u70ba\u4ef2\u91cf\u806f\u884c<\/em><em>\uff08<\/em><em>JLL<\/em><em>\uff09<\/em><em>\u5927\u4e2d\u83ef\u5340\u9152\u5e97\u53ca<\/em><em>\u65c5\u904a\u5730\u7522\u4e8b\u696d\u90e8<\/em><em>\u8463\u4e8b\u7e3d\u7d93\u7406<\/em><em>\uff0c\u53ca<\/em><em>\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\uff08<\/em><em>CUHK<\/em><em>\uff09\u5546\u5b78\u9662<\/em><em>\u9152\u5e97\u53ca\u65c5\u904a\u7ba1\u7406\u5b78\u9662<\/em><em>\u5ba2\u5ea7<\/em><em>\u6559\u6388<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e2d\u570b\u9152\u5e97\u6295\u8cc7\u9818\u57df\u6e67\u73fe\u65b0\u4e00\u6ce2\u5354\u8b70\uff0c\u9810\u6599\u5c07\u9f13\u52f5\u66f4\u591a\u7368\u7acb\u9152\u5e97\u52a0\u5165\u9023\u9396\u96c6\u5718\u6210\u70ba\u9644\u5c6c\u54c1\u724c<\/p>\n","protected":false},"author":1,"featured_media":11885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[407],"tags":[],"elevels":[],"features":[],"departments":[422],"class_list":["post-11884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-business-knowledge","departments-hotel-and-tourism-management"],"acf":{"contributors":["29215","22917"],"paper":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u4e2d\u570b\u5c07\u6210\u70ba\u4e0b\u4e00\u500b\u9152\u5e97\u8edf\u54c1\u724c\u7684\u91cd\u8981\u5e02\u5834\uff1f \u2013 \u9999\u6e2f\u4e2d\u6587\u5927\u5b78\u5546\u5b78\u9662<\/title>\n<meta name=\"description\" content=\"\u4e2d\u570b\u9152\u5e97\u6295\u8cc7\u9818\u57df\u6709\u65b0\u767c\u5c55\uff0c\u5927\u578b\u9152\u5e97\u516c\u53f8\u5229\u7528\u8edf\u54c1\u724c\u7b56\u7565\uff0c\u7cbe\u9078\u4e00\u7cfb\u5217\u7684\u7368\u7acb\u9152\u5e97\u4e26\u7d0d\u70ba\u5176\u54c1\u724c\u9644\u5c6c\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/china-the-next-big-market-for-soft-branded-hotels\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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