{"id":13533,"date":"2023-04-13T10:00:05","date_gmt":"2023-04-13T02:00:05","guid":{"rendered":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/?p=13533"},"modified":"2025-11-04T18:10:18","modified_gmt":"2025-11-04T10:10:18","slug":"can-social-media-platform-choice-can-affect-customer-feedback","status":"publish","type":"post","link":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/can-social-media-platform-choice-can-affect-customer-feedback\/","title":{"rendered":"\u4e0d\u540c\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u80fd\u5426\u5f71\u97ff\u9867\u5ba2\u7684\u53cd\u994b\u610f\u898b\uff1f"},"content":{"rendered":"<p>\u6614\u65e5\u7684\u6d88\u8cbb\u8005\u5927\u591a\u4ee5\u8207\u4ed6\u4eba\u9762\u5c0d\u9762\u8ac7\u8ad6\u7684\u65b9\u5f0f\u4f86\u5206\u4eab\u81ea\u5df1\u5c0d\u5546\u54c1\u7684\u770b\u6cd5\uff0c\u4f46\u96a8\u8457\u4e92\u806f\u7db2\u7684\u51fa\u73fe\uff0c\u4ee5\u53ca\u5927\u91cf\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u7684\u8208\u8d77\uff0c\u5982\u4eca\u4ed6\u5011\u4ea6\u5e38\u5728Facebook\u4e0a\u767c\u8868\u8a55\u8ad6\uff0c\u6216\u5728Tiktok 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loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13640\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/MKT-infographic-2-TC.jpg\" alt=\"\" width=\"2000\" height=\"1080\" srcset=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/MKT-infographic-2-TC.jpg 2000w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/MKT-infographic-2-TC-600x324.jpg 600w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/MKT-infographic-2-TC-1200x648.jpg 1200w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/MKT-infographic-2-TC-768x415.jpg 768w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/MKT-infographic-2-TC-1536x829.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" 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\u7b49\u4e3b\u6d41\u793e\u4ea4\u5a92\u9ad4\u5927\u591a\u5df2\u589e\u8a2d\u4e86\u5f71\u7247\u5206\u4eab\u529f\u80fd\uff0c\u6216\u4ee5\u5f71\u7247\u4f5c\u70ba\u5176\u7528\u5bb6\u9ad4\u9a57\u7684\u6838\u5fc3\u5167\u5bb9\u3002<\/p>\n<figure id=\"attachment_13565\" aria-describedby=\"caption-attachment-13565\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13565 size-full\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_1064473979.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_1064473979.jpg 1000w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_1064473979-600x400.jpg 600w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_1064473979-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-13565\" class=\"wp-caption-text\">Google 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Twitter\u3001Facebook\u53caSpotify\u7b49\u4f01\u696d\u5747\u5206\u5225\u63a8\u51fa\u4e86<a href=\"https:\/\/blog.twitter.com\/en_us\/topics\/product\/2021\/spaces-is-here\">Spaces<\/a>\u3001<a href=\"https:\/\/about.fb.com\/news\/2021\/06\/live-audio-rooms-and-podcasts-on-facebook\/\">Live Audio Room<\/a>\u4ee5\u53ca<a href=\"https:\/\/newsroom.spotify.com\/2022-04-12\/spotify-greenroom-is-getting-a-new-name-spotify-live-and-a-new-home\/\">Greenroom<\/a>\u670d\u52d9\u4ee5\u722d\u596a\u5e02\u5834\u3002<\/p>\n<p>\u672c\u6b21\u7814\u7a76\u986f\u793a\uff0c\u81f3\u5c11\u5404\u77e5\u540d\u54c1\u724c\u80fd\u53d7\u60e0\u65bc\u9f13\u52f5\u6d88\u8cbb\u8005\u4ee5\u5f71\u7247\u6216\u97f3\u8a0a\u65b9\u5f0f\u5728\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u5c31\u7522\u54c1\u4f5c\u51fa\u53e3\u8ff0\u610f\u898b\u53cd\u994b\u3002\u901a\u904e\u8b93\u6d88\u8cbb\u8005\u8207\u54c1\u724c\u7522\u751f\u66f4\u6df1\u523b\u7684\u806f\u7e6b\uff0c\u4f01\u696d\u80fd\u589e\u5f37\u5c0d\u6279\u8a55\u8072\u97f3\u7684\u62b5\u6297\u529b\uff0c\u4ea6\u80fd\u4f7f\u5ba2\u6236\u5728\u51fa\u73fe\u7f3a\u8ca8\u60c5\u6cc1\u6642\u66f4\u9858\u610f\u7b49\u5f85\u8ca8\u6e90\u88dc\u5145\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u60f3\u8981\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u8acb\u9ede\u64ca\u4e0b\u9762\u7684\u93c8\u63a5\u95b1\u8b80\u76f8\u95dc\u7ae0\u7bc0\uff1a<\/em><\/p>\n<p><strong><a href=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/retail-marketing-in-the-digital-era\/\">\u5f15\u8a00\uff1a\u6578\u78bc\u6642\u4ee3\u7684\u96f6\u552e\u5e02\u5834\u5b78<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/capturing-consumer-attention-in-the-smartphone-era\/\">\u7b2c\u4e00\u90e8\u5206\uff1a\u5728\u667a\u80fd\u624b\u6a5f\u6642\u4ee3\u5438\u5f15\u6d88\u8cbb\u8005\u76ee\u5149<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-payments-and-consumer-purchase-decisions\/\">\u7b2c\u4e8c\u90e8\u5206\uff1a\u6578\u78bc\u4ed8\u6b3e\u670d\u52d9\u8207\u6d88\u8cbb\u8005\u8cfc\u8cb7\u6289\u64c7<\/a><\/strong><\/p>\n<p><strong>\u7b2c\u4e09\u90e8\u5206\uff1a\u4e0d\u540c\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u80fd\u5426\u5f71\u97ff\u9867\u5ba2\u7684\u53cd\u994b\u610f\u898b\uff1f<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/are-touchscreens-the-future-of-food-and-beverage-retail\/\">\u7b2c\u56db\u90e8\u5206\uff1a\u8f15\u89f8\u5f0f\u5c4f\u5e55\u662f\u9910\u98f2\u696d\u7684\u672a\u4f86\u55ce\uff1f<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/the-importance-of-understanding-retail-trends-in-the-digital-age\/\">\u7e3d\u7d50\uff1a\u7406\u89e3\u6578\u78bc\u6642\u4ee3\u96f6\u552e\u8da8\u52e2\u7684\u91cd\u8981\u6027<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/category\/research-whitepapers\/\" target=\"_blank\" rel=\"noopener\"><button class=\"button\"><strong>\u95b1\u8b80\u66f4\u591a\u767d\u76ae\u66f8<\/strong><\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u71df\u92b7\u4eba\u54e1\u61c9\u5584\u7528\u793e\u4ea4\u5a92\u9ad4\u8996\u807d\u529f\u80fd\u666e\u53ca\u4e4b\u52e2\uff0c\u63d0\u5347\u4f01\u696d\u54c1\u724c\u5f62\u8c61<\/p>\n","protected":false},"author":36,"featured_media":13563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[410],"tags":[402],"elevels":[],"features":[],"departments":[423],"class_list":["post-13533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-whitepapers","tag-402","departments-marketing"],"acf":{"contributors":["1173"],"paper":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u4e2d\u5927\u5546\u5b78\u9662 | 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