{"id":13535,"date":"2023-04-13T10:00:49","date_gmt":"2023-04-13T02:00:49","guid":{"rendered":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/?p=13535"},"modified":"2026-09-17T19:51:23","modified_gmt":"2026-09-17T11:51:23","slug":"are-touchscreens-the-future-of-food-and-beverage-retail","status":"publish","type":"post","link":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/are-touchscreens-the-future-of-food-and-beverage-retail\/","title":{"rendered":"\u8f15\u89f8\u5f0f\u5c4f\u5e55\u662f\u9910\u98f2\u696d\u7684\u672a\u4f86\u55ce\uff1f"},"content":{"rendered":"<p>\u8f15\u89f8\u5f0f\u5c4f\u5e55\u66fe\u7d93\u53ea\u6703\u5728\u9910\u98f2\u696d\u5167\u5c11\u6578\u8d70\u5728\u79d1\u6280\u6700\u524d\u6cbf\u7684\u98df\u8086\u4e2d\u51fa\u73fe\uff0c\u4f46\u5982\u4eca\u5df2\u666e\u904d\u70ba\u98df\u8086\u6240\u63a1\u7528\uff0c\u5c24\u5176\u662f\u5728\u5feb\u9910\u5e97\uff0c\u4ee5\u53ca\u5728\u4e9e\u6d32\u4e00\u4e9b\u8f03\u6642\u9ae6\u7684\u9910\u5ef3\u5982\u65e5\u672c\u58fd\u53f8\u5e97\u3002<\/p>\n<p>\u4f7f\u7528\u8f15\u89f8\u5f0f\u5c4f\u5e55\u7684\u98df\u8086\u9700\u8981\u8f03\u5c11\u7684\u4eba\u624b\u8ca0\u8cac\u6536\u9280\u67b1\uff0c\u5f9e\u800c\u964d\u4f4e\u4e86\u51fa\u73fe\u4eba\u70ba\u932f\u8aa4\u7684\u53ef\u80fd\u6027\uff0c\u800c\u4e14\u904e\u53bb\u7684<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0969698917300024\">\u7814\u7a76<\/a>\u8868\u660e\uff0c\u9867\u5ba2\u4ee5\u8f15\u89f8\u5f0f\u754c\u9762\u9ede\u83dc\u6642\u6703\u6d88\u8cbb\u66f4\u591a\u3002\u8fd1\u5e74\u5728\u75ab\u60c5\u4e0b\uff0c\u6d88\u8cbb\u8005\u5c0d\u75c5\u6bd2\u50b3\u64ad\u98a8\u96aa\u7684\u6182\u616e\u4ea6\u52a0\u5feb\u4e86\u9910\u98f2\u696d\u63a1\u7528\u667a\u80fd\u81ea\u52a9\u670d\u52d9\u7ad9\u7684\u901f\u5ea6\u3002<\/p>\n<figure id=\"attachment_13573\" aria-describedby=\"caption-attachment-13573\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13573 size-full\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_2148161451.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_2148161451.jpg 1000w, 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href=\"https:\/\/www.globenewswire.com\/news-release\/2022\/03\/03\/2396631\/0\/en\/The-Interactive-Kiosk-Market-size-is-estimated-to-be-valued-at-US-27-4-Bn-in-2022-and-reach-US-45-8-Bn-by-2032-at-a-CAGR-of-5-3.html\">\u5831\u544a<\/a>\uff0c2022\u5e74\u5168\u7403\u8f15\u89f8\u5f0f\u4e92\u52d5\u5c4f\u5e55\u670d\u52d9\u7ad9\u7684\u5e02\u5834\u7e3d\u503c\u70ba275\u5104\u7f8e\u5143\uff0c\u4e14\u9810\u8a08\u52302032\u5e74\u5c07\u5e7e\u4e4e\u589e\u52a0\u4e00\u500d\uff0c\u9054\u5230458\u5104\u7f8e\u5143\u3002<\/p>\n<p>\u986f\u7136\uff0c\u5728\u5546\u5bb6\u5011\u7a69\u6b65\u8d70\u51fa\u75ab\u60c5\u9670\u973e\u4e4b\u969b\uff0c\u8f15\u89f8\u5f0f\u5c4f\u5e55\u6703\u7e7c\u7e8c\u88ab\u5ee3\u6cdb\u4f7f\u7528\u3002\u6211\u5011\u9032\u884c\u4e86\u984c\u70ba<a href=\"https:\/\/journals.sagepub.com\/doi\/full\/10.1509\/jmr.14.0563\">\u300a\u96fb\u8166\u754c\u9762\u8207\u76f4\u63a5\u89f8\u78b0\u7684\u6548\u679c\uff1aiPad\u6703\u4f7f\u4eba\u9078\u8cfc\u66f4\u591a\u4eab\u6a02\u6027\u98df\u54c1\u55ce\uff1f\u300b<\/a>\u7684\u7814\u7a76\uff0c\u5be9\u8996\u6d88\u8cbb\u8005\u4ee5\u8f15\u89f8\u5f0f\u5c4f\u5e55\u9ede\u9910\u6642\uff0c\u662f\u5426\u6703\u4f5c\u51fa\u4e0d\u540c\u7684\u9078\u64c7\uff1b\u4ee5\u53ca\u6b64\u8da8\u52e2\u5c0d\u6d88\u8cbb\u8005\u548c\u653f\u7b56\u5236\u5b9a\u8005\u53ef\u80fd\u7522\u751f\u4ec0\u9ebc\u6f5b\u5728\u5f71\u97ff\u3002<\/p>\n<p>\u6211\u5011\u9080\u8acb\u4e86\u672c\u6e2f\u5169\u6240\u5927\u5b78\u7684\u672c\u79d1\u751f\u53c3\u8207\u6709\u95dc\u5be6\u9a57\u5ba4\u7814\u7a76\uff0c\u6e2c\u8a66\u4e86\u5f9e\u8f15\u89f8\u5f0f\u5c4f\u5e55\u5230\u8f03\u70ba\u50b3\u7d71\u7684\u6ed1\u9f20\u3001\u9375\u76e4\u7b49\u5404\u7a2e\u8f38\u5165\u6307\u793a\u7684\u65b9\u6cd5\uff0c\u8a66\u5716\u627e\u51fa\u9019\u4e9b\u4e0d\u540c\u7684\u65b9\u6cd5\u6709\u5426\u5f71\u97ff\u4ed6\u5011\u7684\u6d88\u8cbb\u9078\u64c7\u3002<\/p>\n<p>\u5177\u9ad4\u800c\u8a00\uff0c\u6211\u5011\u89c0\u5bdf\u4e86\u8f15\u89f8\u5f0f\u754c\u9762\u7684\u4f7f\u7528\u662f\u5426\u6703\u5c0e\u81f4\u6d88\u8cbb\u8005\u66f4\u50be\u5411\u8cfc\u8cb7\u4f7f\u4ed6\u5011\u5fc3\u60c5\u8f03\u4f73\u7684\u4eab\u6a02\u5f0f\u98df\u7269\uff08\u4f8b\u5982\u76e1\u60c5\u4eab\u7528\u4e00\u4ef6\u829d\u58eb\u86cb\u7cd5\uff09\uff0c\u9084\u662f\u6703\u9078\u64c7\u4ed6\u5011\u8a8d\u77e5\u4e0a\u77e5\u9053\u8f03\u6709\u76ca\u5065\u5eb7\u7684\u98df\u7269\uff08\u5982\u4e00\u7897\u852c\u83dc\u6c99\u5f8b\uff09\u3002<\/p>\n<p>\u6211\u5011\u767c\u73fe\uff0c\u8f15\u89f8\u5f0f\u5c4f\u5e55\u6703\u4fc3\u4f7f\u6d88\u8cbb\u8005\u5728\u5fc3\u7406\u4e0a\u8207\u7522\u54c1\u6709\u6240\u4e92\u52d5\uff0c\u5f9e\u800c\u4ee4\u4ed6\u5011\u9078\u64c7\u4eab\u6a02\u6027\uff08\u8f03\u7f8e\u5473\uff09\u7684\u98df\u7269\uff0c\u800c\u975e\u8f03\u5177\u5be6\u7528\u6027\uff08\u8f03\u5065\u5eb7\uff09\u7684\u98df\u7269\u3002\u6211\u5011\u7a31\u4e4b\u70ba\u300c\u76f4\u63a5\u89f8\u78b0\u300d\u6548\u61c9\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u5728\u4f7f\u7528\u8f15\u89f8\u5f0f\u754c\u9762\u9078\u8cfc\u98df\u7269\u6642\u7684\u52d5\u4f5c\uff0c\u6a21\u4eff\u4e86\u4eba\u5011\u4f38\u624b\u6293\u4f4f\u7269\u4ef6\u7684\u81ea\u7136\u8eab\u9ad4\u52d5\u4f5c\u3002\u7576\u6211\u5011\u9ede\u64ca\u8f15\u89f8\u5f0f\u5c4f\u5e55\u4e0a\u4e00\u4ef6\u829d\u58eb\u86cb\u7cd5\u7684\u5716\u7247\u6642\uff0c\u611f\u89ba\u5c31\u50cf\u5728\u73fe\u5be6\u751f\u6d3b\u4e2d\u4f38\u51fa\u624b\u53bb\u62ff\u8d77\u9019\u4ef6\u829d\u58eb\u86cb\u7cd5\u4e00\u6a23\u3002\u7136\u800c\uff0c\u5c0d\u65bc\u8f03\u5177\u5be6\u7528\u6027\u7684\u98df\u54c1\u800c\u8a00\uff0c\u9019\u7a2e\u5fc3\u7406\u4f5c\u7528\u5247\u6c92\u6709\u90a3\u9ebc\u5f37\u70c8\u3002<\/p>\n<figure id=\"attachment_13575\" aria-describedby=\"caption-attachment-13575\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13575 size-full\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_429359143.jpg\" alt=\"\" width=\"1000\" height=\"665\" srcset=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_429359143.jpg 1000w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_429359143-600x399.jpg 600w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_429359143-768x511.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-13575\" class=\"wp-caption-text\">\u6d88\u8cbb\u8005\u5728\u4f7f\u7528\u8f15\u89f8\u5f0f\u754c\u9762\u9078\u8cfc\u98df\u7269\u6642\u7684\u52d5\u4f5c\uff0c\u6a21\u4eff\u4e86\u4eba\u5011\u4f38\u624b\u6293\u4f4f\u7269\u4ef6\u7684\u81ea\u7136\u8eab\u9ad4\u52d5\u4f5c\u3002<\/figcaption><\/figure>\n<p>\u6b64\u9805\u7814\u7a76\u7684\u7d50\u679c\u4e0d\u50c5\u5c0d\u71df\u92b7\u5c08\u696d\u4eba\u54e1\u5e36\u4f86\u91cd\u8981\u555f\u793a\uff0c\u5c0d\u516c\u5171\u653f\u7b56\u5236\u5b9a\u8005\u4ea6\u7136\u3002\u6700\u8d77\u78bc\uff0c\u82e5\u7136\u4f7f\u7528\u96fb\u8166\u754c\u9762\u80fd\u5920\u5f71\u97ff\u6211\u5011\u7684\u98df\u7269\u9078\u64c7\uff0c\u90a3\u9ebc\u6d88\u8cbb\u8005\u53ca\u653f\u5e9c\u5b98\u54e1\u5747\u9700\u8981\u5c0d\u9019\u4e00\u60c5\u6cc1\u6709\u6240\u8a8d\u77e5\uff0c\u4ee5\u5236\u5b9a\u7b56\u7565\u9f13\u52f5\u4eba\u5011\u98df\u7528\u8f03\u5065\u5eb7\u7684\u98df\u7269\u3002<\/p>\n<p>\u5c0d\u9910\u98f2\u696d\u71df\u92b7\u4eba\u54e1\u800c\u8a00\uff0c\u9019\u610f\u5473\u8457\u7576\u6108\u4f86\u6108\u591a\u7684\u98df\u8086\u6539\u4ee5\u8f15\u89f8\u5f0f\u5c4f\u5e55\u83dc\u55ae\u9ede\u83dc\u6642\uff0c\u4ed6\u5011\u53ef\u4ee5\u901a\u904e\u9078\u7528\u4e0d\u540c\u7684\u96fb\u8166\u754c\u9762\uff0c\u70ba\u98df\u8086\u5236\u5b9a\u5c08\u9580\u7684\u71df\u92b7\u7b56\u7565\uff0c\u4f86\u6eff\u8db3\u9867\u5ba2\u7684\u9700\u6c42\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u60f3\u8981\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u8acb\u9ede\u64ca\u4e0b\u9762\u7684\u93c8\u63a5\u95b1\u8b80\u76f8\u95dc\u7ae0\u7bc0\uff1a<\/em><\/p>\n<p><strong><a href=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/retail-marketing-in-the-digital-era\/\">\u5f15\u8a00\uff1a\u6578\u78bc\u6642\u4ee3\u7684\u96f6\u552e\u5e02\u5834\u5b78<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/capturing-consumer-attention-in-the-smartphone-era\/\">\u7b2c\u4e00\u90e8\u5206\uff1a\u5728\u667a\u80fd\u624b\u6a5f\u6642\u4ee3\u5438\u5f15\u6d88\u8cbb\u8005\u76ee\u5149<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/digital-payments-and-consumer-purchase-decisions\/\">\u7b2c\u4e8c\u90e8\u5206\uff1a\u6578\u78bc\u4ed8\u6b3e\u670d\u52d9\u8207\u6d88\u8cbb\u8005\u8cfc\u8cb7\u6289\u64c7<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/can-social-media-platform-choice-can-affect-customer-feedback\/\">\u7b2c\u4e09\u90e8\u5206\uff1a\u4e0d\u540c\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u80fd\u5426\u5f71\u97ff\u9867\u5ba2\u7684\u53cd\u994b\u610f\u898b\uff1f<\/a><\/strong><\/p>\n<p><strong>\u7b2c\u56db\u90e8\u5206\uff1a\u8f15\u89f8\u5f0f\u5c4f\u5e55\u662f\u9910\u98f2\u696d\u7684\u672a\u4f86\u55ce\uff1f<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/the-importance-of-understanding-retail-trends-in-the-digital-age\/\">\u7e3d\u7d50\uff1a\u7406\u89e3\u6578\u78bc\u6642\u4ee3\u96f6\u552e\u8da8\u52e2\u7684\u91cd\u8981\u6027<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/category\/research-whitepapers\/\" target=\"_blank\" rel=\"noopener\"><button class=\"button\"><strong>\u95b1\u8b80\u66f4\u591a\u767d\u76ae\u66f8<\/strong><\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u98df\u8086\u53ca\u98df\u54c1\u5e97\u9700\u8981\u4e86\u89e3\u81ea\u52a9\u670d\u52d9\u7ad9\u65e5\u76ca\u666e\u53ca\u6703\u5982\u4f55\u5f71\u97ff\u6d88\u8cbb\u8005\u7684\u9078\u64c7<\/p>\n","protected":false},"author":36,"featured_media":13571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[410],"tags":[402],"elevels":[],"features":[],"departments":[423],"class_list":["post-13535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-whitepapers","tag-402","departments-marketing"],"acf":{"contributors":["1173"],"paper":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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