{"id":18743,"date":"2025-01-16T10:00:21","date_gmt":"2025-01-16T02:00:21","guid":{"rendered":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/?p=18743"},"modified":"2026-09-17T19:47:22","modified_gmt":"2026-09-17T11:47:22","slug":"how-to-sway-the-minds-of-climate-change-deniers","status":"publish","type":"post","link":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/how-to-sway-the-minds-of-climate-change-deniers\/","title":{"rendered":"\u5982\u4f55\u8aaa\u670d\u6c23\u5019\u8b8a\u5316\u5426\u5b9a\u8ad6\u652f\u6301\u8005"},"content":{"rendered":"<p>\u8fd1\u5e74\u4f86\uff0c\u79d1\u5b78\u5bb6\u5011\u6bcf\u5e74\u90fd\u767c\u51fa\u8b66\u544a\u6307\u5730\u7403\u6c23\u6eab\u5c07\u5347\u81f3\u7834\u7d00\u9304\u6c34\u5e73\uff0c\u53ef\u662f\uff0c\u9019\u4ee4\u4eba\u64d4\u6182\u7684\u8da8\u52e2\u59cb\u7d42\u672a\u898b\u9006\u8f49\u3002\u4e16\u754c\u6c23\u8c61\u7d44\u7e54\u6700\u8fd1\u767c\u5e03\u7684<a 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href=\"https:\/\/www.bschool.cuhk.edu.hk\/staff\/hong-ying-yi\/\">\u5eb7\u87a2\u5100<\/a>\u6307\u51fa\u3002<\/p>\n<figure id=\"attachment_18748\" aria-describedby=\"caption-attachment-18748\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18748 size-full\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_2533999979_%E5%89%AF%E6%9C%AC.jpg\" alt=\"climate-change\" width=\"2048\" height=\"1151\" \/><figcaption id=\"caption-attachment-18748\" class=\"wp-caption-text\">\u8fd1\u5e74\u4f86\uff0c\u79d1\u5b78\u5bb6\u5011\u6bcf\u5e74\u90fd\u767c\u51fa\u8b66\u544a\u6307\u5730\u7403\u6c23\u6eab\u5c07\u5347\u81f3\u7834\u7d00\u9304\u6c34\u5e73\u3002<\/figcaption><\/figure>\n<p>\u5728\u4e00\u4efd\u984c\u70ba<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0272494424001828\">\u300a\u6c23\u5019\u8b8a\u6696\u4e0d\u518d\u662f\u4e00\u5834\u9a19\u5c40\uff1f\u6e2c\u8a66\u7d93\u6b77\u6c23\u6eab\u53cd\u5e38\u8207\u6c23\u5019\u8b8a\u5316\u9670\u8b00\u8ad6\u89c0\u9ede\u4e4b\u9593\u7684\u7e31\u5411\u95dc\u806f\u300b<\/a>\u7684\u7814\u7a76\u4e2d\uff0c\u5eb7\u6559\u6388\u53ca\u5176\u5408\u4f5c\u8005\u95e1\u660e\u4e86\u4ed6\u5011\u7684\u7814\u7a76\u7d50\u679c\u3002<\/p>\n<p>\u9019\u4e9b\u7d50\u679c\u80fd\u70ba\u5c6c\u65bc\u6c23\u5019\u654f\u611f\u884c\u696d\u7684\u4f01\u696d\u5e36\u4f86\u4e00\u4e9b\u555f\u793a\u3002\u502b\u6566\u8b49\u5238\u4ea4\u6613\u6240\u96c6\u5718\u6240\u767c\u8868\u7684<a href=\"https:\/\/www.lseg.com\/en\/insights\/investing-green-economy-2024-growing-fractured-landscape\">\u300a2024\u7da0\u8272\u7d93\u6fdf\u6295\u8cc7\u5831\u544a\u300b<\/a>\u986f\u793a\uff0c\u5728\u904e\u53bb\u5341\u5e74\u88e1\uff0c\u7da0\u8272\u7d93\u6fdf\u7684\u589e\u9577\u53ca\u56de\u5831\u7387\u50c5\u6b21\u65bc\u79d1\u6280\u884c\u696d\uff0c\u65bc2023\u5e74\u4fbf\u5275\u9020\u4e86\u8fd15\u842c\u5104\u7f8e\u5143\u7684\u5e74\u7e3d\u6536\u5165\u3002\u4f5c\u70ba\u4f01\u696d\uff0c\u7406\u89e3\u516c\u773e\u5c0d\u6c23\u5019\u8b8a\u5316\u7684\u89c0\u5ff5\u5c07\u6709\u52a9\u5b83\u5011\u5236\u5b9a\u6e9d\u901a\u3001\u71df\u92b7\uff0c\u4ee5\u53ca\u53ef\u6301\u7e8c\u767c\u5c55\u7684\u7b56\u7565\u3002<\/p>\n<p>\u300c\u9577\u9060\u800c\u8a00\uff0c\u6ce8\u91cd\u53ef\u6301\u7e8c\u767c\u5c55\u7684\u4f01\u696d\u80fd\u63d0\u5347\u5176\u54c1\u724c\u50f9\u503c\uff0c\u300d\u5eb7\u6559\u6388\u88dc\u5145\u9053\u3002\u300c\u90a3\u4e9b\u5750\u8a00\u8d77\u884c\u7684\u4f01\u696d\u6709\u80fd\u529b\u8aaa\u670d\u5176\u6301\u4efd\u8005\uff0c\u4ee4\u4ed6\u5011\u7406\u89e3\u53ef\u6301\u7e8c\u767c\u5c55\u7684\u91cd\u8981\u6027\uff0c\u4e26\u6e1b\u4f4e\u6c23\u5019\u8b8a\u5316\u61f7\u7591\u8ad6\u5e36\u4f86\u7684\u6f5b\u5728\u98a8\u96aa\u3002\u300d<\/p>\n<h3><strong>\u5929\u6c23\u8b8a\u71b1\uff0c\u9670\u8b00\u8ad6<\/strong><strong>\u8b8a<\/strong><strong>\u5c11\uff1f<\/strong><\/h3>\n<p>\u5eb7\u6559\u6388\u806f\u540c\u9999\u6e2f\u7406\u5de5\u5927\u5b78\u52a9\u7406\u6559\u6388\u9673\u51f1\u69ae\u3001\u5317\u4eac\u5e2b\u7bc4\u5927\u5b78\u8b1b\u5e2b\u738b\u96ea\u3001\u9999\u6e2f\u79d1\u6280\u5927\u5b78\u6559\u6388\u8ac7\u5109\u90a6\uff0c\u4ee5\u53ca\u9999\u6e2f\u5927\u5b78\u8b1b\u5ea7\u6559\u6388\u9ec3\u6ce2\uff0c\u5728\u7f8e\u570b\u53ca\u4e2d\u570b\u9032\u884c\u4e86\u5169\u9805\u7814\u7a76\u3002<\/p>\n<p>\u7814\u7a76\u4eba\u54e1\u5206\u5225\u5f9e\u7f8e\u3001\u4e2d\u5169\u570b\u62db\u52df\u7d041,000\u540d\u6210\u5e74\u4eba\u58eb\u63a5\u53d7\u7db2\u4e0a\u554f\u5377\u8ffd\u8e64\u8abf\u67e5\u3002\u7d50\u679c\u986f\u793a\uff0c\u90a3\u4e9b\u5728\u590f\u5b63\u671f\u9593\u611f\u5230\u6c23\u6eab\u53cd\u5e38\u7684\u4eba\uff0c\u4e0d\u8ad6\u5728\u54ea\u4e00\u500b\u570b\u5bb6\u90fd\u4e0d\u592a\u6703\u76f8\u4fe1\u6c23\u5019\u8b8a\u5316\u9670\u8b00\u8ad6\u3002\u5728\u7f8e\u570b\uff0c\u9019\u7a2e\u5f71\u97ff\u751a\u81f3\u5728\u53cd\u5e38\u6c23\u6eab\u7d50\u675f\u5f8c\u4ecd\u6301\u7e8c\u4e86\u56db\u500b\u6708\u3002<\/p>\n<p>\u70ba\u4ec0\u9ebc\u7d93\u6b77\u53cd\u5e38\u6c23\u6eab\u6703\u5f71\u97ff\u4eba\u5011\u5c0d\u6c23\u5019\u8b8a\u5316\u7684\u89c0\u5ff5\uff1f\u5eb7\u6559\u6388\u53ca\u5176\u5408\u4f5c\u8005\u63d0\u51fa\u4e86\u5169\u500b\u53ef\u80fd\u7684\u539f\u56e0\u3002\u7b2c\u4e00\u662f\u5fc3\u7406\u8ddd\u96e2\uff08Psychological distance\uff09\uff0c\u9019\u662f\u6307\u500b\u4eba\u5982\u4f55\u770b\u5f85\u4e8b\u60c5\u7684\u76f8\u95dc\u6027 \u2014 \u6c23\u5019\u8b8a\u5316\u662f\u5426\u6703\u5f71\u97ff\u5230\u4ed6\u5011\u6240\u4f4f\u7684\u5730\u5340\u3001\u5176\u4ed6\u570b\u5bb6\u6216\u662f\u5b50\u5b6b\u5f8c\u4ee3\u3002<\/p>\n<figure id=\"attachment_18746\" aria-describedby=\"caption-attachment-18746\" style=\"width: 1311px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18746 \" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_1432125215_%E5%89%AF%E6%9C%AC.jpg\" alt=\"climate-change\" width=\"1311\" height=\"874\" \/><figcaption id=\"caption-attachment-18746\" class=\"wp-caption-text\">\u6c23\u6eab\u4e0a\u5347\u6703\u5f15\u767c\u4eba\u5011\u5c0d\u6c23\u5019\u8b8a\u5316\u7522\u751f\u66f4\u5f37\u70c8\u7684\u8ca0\u9762\u60c5\u7dd2\u3002<\/figcaption><\/figure>\n<p>\u96a8\u8457\u5fc3\u7406\u8ddd\u96e2\u7684\u8b8a\u8fd1\uff0c\u500b\u4eba\u4fbf\u66f4\u50be\u5411\u65bc\u8996\u6c23\u5019\u8b8a\u5316\u70ba\u8feb\u5728\u7709\u776b\u7684\u5a01\u8105\u3002\u5eb7\u6559\u6388\u5206\u6790\u9053\uff1a 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