{"id":20717,"date":"2025-10-09T10:00:04","date_gmt":"2025-10-09T02:00:04","guid":{"rendered":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/?p=20717"},"modified":"2025-11-04T18:26:42","modified_gmt":"2025-11-04T10:26:42","slug":"weathering-the-media-storm-over-the-sustainability-crisis","status":"publish","type":"post","link":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/weathering-the-media-storm-over-the-sustainability-crisis\/","title":{"rendered":"\u4f01\u696d\u5982\u4f55\u5e73\u5b89\u6e21\u904e\u74b0\u4fdd\u516c\u95dc\u5371\u6a5f"},"content":{"rendered":"<p>\u570b\u969b\u793e\u6703\u8fd1\u5e74\u5728\u6c23\u5019\u8b8a\u5316\u554f\u984c\u4e0a\u7684\u7acb\u5834\u6108\u4f86\u6108\u9bae\u660e\u3002\u806f\u5408\u570b\u7684\u4e3b\u8981\u53f8\u6cd5\u6a5f\u69cb\u570b\u969b\u6cd5\u9662\uff08International Court of Justice\uff09\u5728\u4eca\u5e74\u4e03\u6708\u8868\u793a\uff0c\u672a\u80fd\u5c65\u884c\u300a\u5df4\u9ece\u5354\u5b9a\u300b\u8a02\u5b9a\u7684\u76ee\u6a19\u7684\u570b\u5bb6\u53ef\u80fd<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-07-23\/vanuatu-wins-landmark-legal-battle-over-climate-change-impact\">\u9055\u53cd<\/a>\u570b\u969b\u6cd5\u3002\u9019\u547c\u61c9\u4e86\u8f03\u65e9\u524d\u7f8e\u6d32\u4eba\u6b0a\u6cd5\u9662\u6709\u95dc\u5065\u5eb7\u6c23\u5019\u662f<a href=\"https:\/\/www.reuters.com\/sustainability\/cop\/states-must-work-together-fight-climate-change-latin-american-human-rights-court-2025-07-03\/\">\u57fa\u672c\u4eba\u6b0a<\/a>\u4e4b\u89c0\u9ede\u3002<\/p>\n<p>\u96d6\u7136\u9019\u4e9b\u8aee\u8a62\u610f\u898b\u4e0d\u5177\u6cd5\u5f8b\u7d04\u675f\u529b\uff0c\u4f46\u5168\u7403\u8207\u6c23\u5019\u8b8a\u5316\u6709\u95dc\u7684\u8a34\u8a1f\u8207\u65e5\u4ff1\u589e\u3002\u4f01\u696d\u4e0d\u50c5\u9808\u70ba\u6eab\u5ba4\u6c23\u9ad4\u6392\u653e\u6216\u76f8\u95dc\u4e0d\u4f5c\u70ba\u8ca0\u8cac\uff0c\u66f4\u6703\u56e0\u8b0a\u7a31\u5be6\u73fe\u6de8\u96f6\u6392\u653e\u7b49\u300c\u6f02\u7da0\u300d\u884c\u70ba\u800c\u88ab\u8ffd\u7a76\u8cac\u4efb\u3002<\/p>\n<p>\u8fd1\u671f\u7684\u6848\u4f8b\u5305\u62ec\u7db2\u4e0a\u5feb\u6642\u5c1a\u96f6\u552e\u5546<a href=\"https:\/\/www.reuters.com\/sustainability\/boards-policy-regulation\/italian-regulator-hits-shein-with-1-million-euro-greenwashing-fine-2025-08-04\/\">Shein<\/a>\uff0c\u5176\u7522\u54c1\u7684\u74b0\u5883\u5f71\u97ff\u8cc7\u8a0a\u8aa4\u5c0e\u9867\u5ba2\uff0c\u906d\u610f\u5927\u5229\u76e3\u7ba1\u6a5f\u69cb\u8655\u4ee5116\u842c\u7f8e\u5143\u7f70\u6b3e\uff1b\u4ee5\u53ca\u6fb3\u6d32\u7af6\u722d\u8207\u6d88\u8cbb\u8005\u59d4\u54e1\u6703\u8d77\u8a34\u9632\u66ec\u54c1\u724cHawaiian Tropic\u53caBanana Boat\u7684\u751f\u7522\u5546\uff0c\u6307\u5b83\u5011<a href=\"https:\/\/www.abc.net.au\/news\/2025-07-02\/accc-accuses-popular-sunscreens-of-greenwashing\/105485276\">\u5ba3\u7a31<\/a>\u7522\u54c1\u5c0d\u73ca\u745a\u7901\u7121\u5bb3\u7f3a\u4e4f\u79d1\u5b78\u4f9d\u64da\u3002<\/p>\n<figure id=\"attachment_20723\" aria-describedby=\"caption-attachment-20723\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20723 size-full\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_2111531153.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-20723\" class=\"wp-caption-text\">\u8ca0\u9762\u74b0\u4fdd\u65b0\u805e\u6703\u5f15\u8d77\u516c\u773e\u95dc\u6ce8\uff0c\u4e26\u8fc5\u901f\u5728\u5a92\u9ad4\u4e0a\u50b3\u64ad\uff0c\u5c0d\u4f01\u696d\u8072\u8b7d\u9020\u6210\u640d\u5bb3\u3002<\/figcaption><\/figure>\n<p>\u9019\u4e9b\u8da8\u52e2\u90fd\u5728\u63d0\u9192\u4f01\u696d\uff0c\u74b0\u5883\u3001\u793e\u6703\u53ca\u7ba1\u6cbb\uff08ESG\uff09\u7684\u5be6\u8e10\u4e0d\u5bb9\u5ffd\u8996\uff0c\u751a\u81f3\u8981\u52a0\u500d\u6295\u5165\u8cc7\u6e90\u3002\u300c\u8ca0\u9762\u74b0\u4fdd\u65b0\u805e\u6703\u5f15\u8d77\u516c\u773e\u95dc\u6ce8\uff0c\u4e26\u8fc5\u901f\u5728\u5a92\u9ad4\u4e0a\u50b3\u64ad\uff0c\u5c0d\u4f01\u696d\u8072\u8b7d\u7684\u640d\u5bb3\u53ef\u80fd\u4e00\u767c\u4e0d\u53ef\u6536\u62fe\uff0c\u300d\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\uff08\u4e2d\u5927\uff09\u5546\u5b78\u9662\u6703\u8a08\u5b78\u7cfb\u52a9\u7406\u6559\u6388<a 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Fritsch \u53ca\u5357\u6d0b\u5546\u5b78\u9662\u52a9\u7406\u6559\u6388\u912d\u7fd4\uff0c\u904b\u7528\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\uff0c\u5206\u6790\u4f01\u696d\u5728\u6c23\u5019\u554f\u984c\u8ca0\u9762\u5831\u5c0e\u51fa\u73fe\u5f8c\uff0c\u5982\u4f55\u6b0a\u8861\u5404\u7a2e\u7b56\u7565\u4f86\u6c7a\u5b9a\u56de\u61c9\u3002\u793e\u4ea4\u5a92\u9ad4\u7684\u50b3\u64ad\u901f\u5ea6\u3001\u8986\u84cb\u7bc4\u570d\u4ee5\u53ca\u9748\u6d3b\u6027\uff0c\u70ba\u6aa2\u8996\u4f01\u696d\u6240\u62ab\u9732\u7684\u6c23\u5019\u76f8\u95dc\u8cc7\u8a0a\u63d0\u4f9b\u4e86\u7406\u60f3\u5e73\u53f0\u3002<\/p>\n<figure id=\"attachment_20727\" aria-describedby=\"caption-attachment-20727\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20727 size-full\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/iStock-1282302563.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-20727\" class=\"wp-caption-text\">\u9ad8\u5f71\u97ff\u529b\u7684\u707d\u96e3\u6703\u8feb\u4f7f\u4f01\u696d\u5f9e\u591a\u500b\u5c64\u9762\u63a1\u53d6\u884c\u52d5\u3002<\/figcaption><\/figure>\n<p>\u5c31\u6b64\uff0c\u7814\u7a76\u4eba\u54e1\u904b\u7528Google\u958b\u767c\u7684\u81ea\u7136\u8a9e\u8a00\u8655\u7406\u6280\u8853BERT \uff08Bidirectional Encoder Representation from Transformers\uff09\uff0c\u7d50\u5408\u4e00\u500b\u5206\u6790\u95dc\u9375\u5b57\u7684\u6f14\u7b97\u6cd5\uff08keyword discovery algorithm\uff09\uff0c\u91dd\u5c0dTwitter\uff082023\u5e747\u6708\u8d77\u6539\u7a31X\uff09\u5efa\u7acb\u4e86<a href=\"https:\/\/huggingface.co\/Climate-TwitterBERT\">Climate-TwitterBERT<\/a>\u6a21\u578b\u3002\u4ed6\u5011\u5229\u7528\u9019\u4e00\u6a21\u578b\uff0c\u5206\u6790\u591a\u5bb6\u516c\u53f8\u57282007\u5e74\u81f32020\u5e74\u9593\u6240\u767c\u4f48\u7684\u5e16\u6587\uff0c\u7576\u4e2d\u6709136,899\u689d\u8207\u6c23\u5019\u8b8a\u5316\u5371\u6a5f\u76f8\u95dc\u3002<\/p>\n<p>\u300c\u6211\u5011\u7684\u7814\u7a76\u6db5\u84cb\u6240\u6709\u6301\u6709\u6d3b\u8e8dTwitter\u8cec\u6236\u7684\u7f8e\u570b\u4e0a\u5e02\u516c\u53f8\uff0c\u5176\u4e2d\u5305\u62ec\u4e0d\u5c11\u767c\u751f\u904e\u74b0\u4fdd\u5371\u6a5f\u7684\u77e5\u540d\u54c1\u724c\uff0c\u6d89\u53ca\u6eab\u5ba4\u6c23\u9ad4\u6392\u653e\u3001\u5168\u7403\u53ca\u5730\u5340\u6027\u6c61\u67d3\u3001\u7834\u58de\u751f\u7269\u591a\u6a23\u6027\u6216\u666f\u89c0\uff0c\u4ee5\u53ca\u5ee2\u7269\u7ba1\u7406\uff0c\u300d\u5f35\u6559\u6388\u8868\u793a\u3002<\/p>\n<p>\u7814\u7a76\u4eba\u54e1\u5c0d\u8a9e\u8a00\u6a21\u578b\u4f5c\u51fa\u5fae\u8abf\uff0c\u9032\u4e00\u6b65\u628a\u5e16\u6587\u5206\u70ba\u4e09\u985e\uff1a\u786c\u56de\u61c9\u3001\u8edf\u56de\u61c9\uff0c\u4ee5\u53ca\u5ba3\u50b3\u6027\u5e16\u6587\u3002\u786c\u56de\u61c9\u7684\u5167\u5bb9\u63d0\u4f9b\u53ef\u6838\u5be6\u3001\u53ef\u91cf\u5ea6\u7684\u8cc7\u8a0a\uff0c\u5982\u8a73\u7d30\u63cf\u8ff0\u5177\u9ad4\u6392\u653e\u6578\u64da\u53ca\u5be6\u73fe\u6c23\u5019\u76ee\u6a19\u7684\u91cf\u5316\u9032\u5ea6\u3002\u8edf\u56de\u61c9\u5247\u662f\u6307\u6a21\u7cca\u7684\u8a0a\u606f\uff0c\u5305\u62ec\u5c0d\u53ef\u6301\u7e8c\u767c\u5c55\u4f5c\u51fa\u7a7a\u6cdb\u3001\u7f3a\u4e4f\u5177\u9ad4\u6578\u64da\u4f50\u8b49\u7684\u627f\u8afe\uff0c\u4ee5\u53ca\u5728\u6c23\u5019\u8b70\u984c\u4e0a\u50c5\u505c\u7559\u5728\u9053\u5fb7\u8868\u614b\u3002\u800c\u5ba3\u50b3\u6027\u5e16\u6587\u8457\u91cd\u65bc\u63a8\u92b7\u74b0\u4fdd\u7522\u54c1\uff0c\u6545\u4e0d\u7d0d\u5165\u5206\u6790\u7bc4\u570d\u3002<\/p>\n<p>\u4ed6\u5011\u7684\u5206\u6790\u767c\u73fe\uff0c\u5f9e\u9ede\u8b9a\u3001\u8f49\u767c\u53ca\u56de\u8986\u6b21\u6578\u4f86\u8a55\u4f30\uff0c\u786c\u56de\u61c9\u80fd\u5e36\u4f86\u66f4\u5927\u7684\u53c3\u8207\u5ea6\uff0c\u986f\u793a\u516c\u773e\u6700\u91cd\u8996\u5be6\u8b49\u3002\u300c\u4f86\u81ea\u516c\u7528\u4e8b\u696d\u3001\u9031\u671f\u6027\u6d88\u8cbb\u54c1\u7522\u696d\uff0c\u4ee5\u53ca\u539f\u6750\u6599\u884c\u696d\u7684\u4f01\u696d\u6700\u6709\u53ef\u80fd\u767c\u5e03\u62ab\u9732\u6c23\u5019\u6578\u64da\u7684\u786c\u56de\u61c9\uff0c\u300d\u5f35\u6559\u6388\u88dc\u5145\u9053\uff0c\u300c\u9019\u4e9b\u884c\u696d\u9762\u81e8\u66f4\u9ad8\u7684\u6c23\u5019\u98a8\u96aa\u4ee5\u53ca\u6301\u4efd\u8005\u66f4\u56b4\u8b39\u7684\u76e3\u7763\uff0c\u6240\u4ee5\u5b83\u5011\u6709\u8f03\u5927\u7684\u52d5\u6a5f\u53bb\u63d0\u4f9b\u53ef\u9a57\u8b49\u7684\u8cc7\u8a0a\u3002\u300d<\/p>\n<h3><strong>\u56e0\u4e8b\u5236\u5b9c<\/strong><\/h3>\n<p>\u70ba\u4e86\u89e3\u4e0d\u540c\u516c\u53f8\u6240\u63a1\u7528\u7684\u65b9\u6cd5\uff0c\u7814\u7a76\u4eba\u54e1\u6839\u64da\u50b3\u5a92\u7684\u95dc\u6ce8\u5ea6\u5c0d\u74b0\u4fdd\u4e8b\u6545\u9032\u884c\u5206\u985e\u3002\u53ea\u6709\u5c0f\u578b\u975e\u653f\u5e9c\u7d44\u7e54\u3001\u5730\u5340\u6027\u50b3\u5a92\u4ee5\u53ca\u7576\u5730\u653f\u5e9c\u5831\u5c0e\u7684\u4e8b\u6545\u88ab\u754c\u5b9a\u70ba\u4f4e\u5f71\u97ff\u529b\u4e8b\u4ef6\uff1b\u88ab\u5168\u570b\u6027\u50b3\u5a92\u3001\u653f\u5e9c\u4ee5\u53ca\u570b\u969b\u975e\u653f\u5e9c\u7d44\u7e54\u5831\u5c0e\u7684\u5c6c\u4e2d\u7b49\u5f71\u97ff\u529b\u4e8b\u4ef6\uff1b\u88ab\u570b\u969b\u50b3\u5a92\u5831\u5c0e\u7684\u4e8b\u6545\u5247\u5c6c\u9ad8\u5f71\u97ff\u529b\u4e8b\u4ef6\u3002<\/p>\n<p>\u8edf\u56de\u61c9\u4e00\u822c\u88ab\u7528\u4f5c\u61c9\u5c0d\u4f4e\u5f71\u97ff\u529b\u4e8b\u4ef6\uff0c\u4e2d\u7b49\u5f71\u97ff\u529b\u7684\u5371\u6a5f\u5247\u6703\u4fc3\u4f7f\u4f01\u696d\u4ee5\u786c\u56de\u61c9\u8655\u7406\u3002\u9ad8\u5f71\u97ff\u529b\u7684\u707d\u96e3\u6703\u540c\u6642\u89f8\u767c\u8edf\u786c\u5169\u7a2e\u53cd\u61c9\u6a5f\u5236\uff0c\u8b49\u660e\u5099\u53d7\u77da\u76ee\u7684\u4e8b\u4ef6\u6703\u8feb\u4f7f\u4f01\u696d\u5f9e\u591a\u500b\u5c64\u9762\u63a1\u53d6\u884c\u52d5\u3002\u7576\u767c\u751f\u4e2d\u3001\u9ad8\u7a0b\u5ea6\u5f71\u97ff\u529b\u7684\u4e8b\u4ef6\u5f8c\uff0c\u4f01\u696d\u5728\u4e09\u65e5\u5167\u4f5c\u51fa\u786c\u56de\u61c9\u7684\u53ef\u80fd\u6027\u9ad8\u51fa37%\u3002<\/p>\n<figure id=\"attachment_20725\" aria-describedby=\"caption-attachment-20725\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20725 size-full\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/iStock-2148427753.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-20725\" class=\"wp-caption-text\">\u8981\u5be6\u73fe\u4ee5AI\u00a0 \u5be9\u67e5\u6f02\u7da0\u884c\u70ba\uff0c\u9700\u8981\u754c\u5b9a\u6e05\u6670\u7684\u8853\u8a9e\u548c\u985e\u5225\u3001\u5f37\u5927\u7684\u4e8b\u5be6\u4e3b\u5f35\u8a13\u7df4\u6578\u64da\u96c6\uff0c\u4ee5\u53ca\u7cbe\u7149\u7684\u6a21\u578b\u3002<\/figcaption><\/figure>\n<p>\u6b64\u5916\uff0c\u904e\u5f80\u6709\u767c\u5e03ESG\u5831\u544a\u7684\u4f01\u696d\uff0c\u5728\u90e8\u7f72\u786c\u6027\u548c\u8edf\u6027\u56de\u61c9\u6642\u6703\u5177\u5099\u66f4\u5927\u7684\u9748\u6d3b\u6027\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5f9e\u672a\u516c\u958bESG \u5831\u544a\u7684\u4f01\u696d\u5f80\u5f80\u6703\u907f\u514d\u4f5c\u51fa\u8edf\u56de\u61c9\uff0c\u4f46\u4ea6\u540c\u6a23\u4e0d\u592a\u53ef\u80fd\u4ea4\u51fa\u5be6\u8cea\u6578\u64da\uff0c\u56e0\u6b64\u5927\u591a\u4fdd\u6301\u6c89\u9ed8\u3002<\/p>\n<p>\u66fe\u516c\u958bESG\u5831\u544a\u7684\u4f01\u696d\u5728\u8655\u7406\u4f4e\u5f71\u97ff\u529b\u554f\u984c\u6642\uff0c\u901a\u5e38\u6703\u4ee5\u5feb\u901f\u4e14\u76f4\u63a5\u7684\u8edf\u6027\u65b9\u5f0f\u4f5c\u56de\u61c9\u3002\u7576\u767c\u751f\u4e2d\u7b49\u5f71\u97ff\u529b\u4e8b\u4ef6\u6642\uff0c\u9019\u4e9b\u4f01\u696d\u5247\u66f4\u50be\u5411\u4ee5\u786c\u56de\u61c9\u89e3\u6c7a\uff0c\u56e0\u70ba\u516c\u773e\u671f\u5f85\u5f97\u5230\u5be6\u8cea\u89e3\u91cb\u3002\u53ef\u6301\u7e8c\u767c\u5c55\u5831\u544a\u5177\u6709\u7de9\u885d\u4f5c\u7528\uff0c\u4f7f\u4f01\u696d\u80fd\u5920\u5148\u521d\u6b65\u91cb\u653e\u4e00\u4e9b\u4e0d\u4e00\u5b9a\u8207\u4e8b\u6545\u76f8\u95dc\u7684\u8a0a\u606f\uff0c\u4e26\u65bc\u5f8c\u7e8c\u63d0\u4f9b\u66f4\u8a73\u76e1\u7684\u8cc7\u8a0a\u3002<\/p>\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u4e26\u975e\u6240\u6709ESG\u5831\u544a\u90fd\u6709\u7d93\u904e\u6703\u8a08\u6216\u6838\u6578\u516c\u53f8\u7b49\u5177\u516c\u4fe1\u529b\u7684\u7b2c\u4e09\u65b9\u5be9\u6279\u3002\u76f8\u8f03\u65bc\u672a\u7d93\u6838\u8b49\u7684ESG \u5831\u544a\uff0c\u64c1\u6709\u901a\u904e\u5be9\u6838\u5831\u544a\u7684\u4f01\u696d\u66f4\u53ef\u80fd\u767c\u8868\u786c\u56de\u61c9\u3002\u7b2c\u4e09\u65b9\u6838\u67e5\u4ee4\u5be6\u8cea\u6027\u8a0a\u606f\u66f4\u5177\u8aaa\u670d\u529b\uff0c\u6709\u52a9\u61c9\u5c0d\u4e2d\u3001\u9ad8\u7a0b\u5ea6\u5f71\u97ff\u529b\u7684\u5371\u6a5f\u3002<\/p>\n<p>\u6709\u8da3\u7684\u662f\uff0cESG\u5831\u544a\u672a\u7d93\u6838\u8b49\u7684\u4f01\u696d\u66f4\u50be\u5411\u5728\u975e\u74b0\u5883\u8b70\u984c\u4e0a\uff0c\u8868\u73fe\u5728\u6c23\u5019\u8b8a\u5316\u7684\u5f37\u786c\u7acb\u5834\uff0c\u4ee5\u5c55\u793a\u5b83\u5011\u5c0d\u53ef\u6301\u7e8c\u767c\u5c55\u7684\u652f\u6301\u3002\u76f8\u53cd\u5730\uff0c\u64c1\u6709\u5df2\u7d93\u6838\u5be6ESG\u5831\u544a\u7684\u4f01\u696d\uff0c\u537b\u5f80\u5f80\u6703\u4ee5\u8edf\u56de\u61c9\u4f86\u61c9\u5c0d\u975e\u74b0\u5883\u76f8\u95dc\u8b70\u984c\u3002<\/p>\n<h3><strong>\u4eba\u5de5\u667a\u80fd\u52a9\u63d0\u5347ESG 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