{"id":21584,"date":"2026-01-02T08:30:07","date_gmt":"2026-01-02T00:30:07","guid":{"rendered":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/?p=21584"},"modified":"2026-03-24T18:07:16","modified_gmt":"2026-03-24T10:07:16","slug":"going_global","status":"publish","type":"post","link":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/going_global\/","title":{"rendered":"\u51fa\u6d77\u6230\u7565\u3000\u4e2d\u570b\u4f01\u696d\u7684\u65b0\u85cd\u6d77"},"content":{"rendered":"<p>\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\uff08\u4e2d\u5927\uff09\u5546\u5b78\u9662\u7ba1\u7406\u5b78\u7cfb\u7cfb\u4e3b\u4efb<a href=\"https:\/\/www.bschool.cuhk.edu.hk\/staff\/ma-xufei\/\" target=\"_blank\" 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11pt;\"><em>\u5728\u8ad6\u58c7\u671f\u9593\uff0c\u99ac\u65ed\u98db\u6559\u6388\u63a5\u53d7\u591a\u5bb6\u5a92\u9ad4\u8a2a\u554f\uff0c\u9032\u4e00\u6b65\u95e1\u8ff0\u4eba\u5de5\u667a\u80fd\u8fc5\u901f\u767c\u5c55\u53ca\u5730\u7de3\u653f\u6cbb\u5c40\u52e2\u8b8a\u5316\uff0c\u5982\u4f55\u91cd\u5851\u5168\u7403\u7af6\u722d\u683c\u5c40<\/em><\/span><\/p>\n<h3><strong>\u5584\u7528\u9999\u6e2f\u7368\u7279\u512a\u52e2\u300c\u62fc\u8239\u51fa\u6d77\u300d<\/strong><\/h3>\n<p>\u503c\u5f97\u7559\u610f\u7684\u662f\uff0c\u5728\u300c\u51fa\u6d77\u53bb\u54ea\u88cf\u300d\u7684\u554f\u984c\u4e0a\uff0c\u8d8a\u4f86\u8d8a\u591a\u4f01\u696d\u9078\u64c7\u628a\u9999\u6e2f\u4f5c\u70ba\u9996\u7ad9\u3002\u64da\u99ac\u65ed\u98db\u6559\u6388\u7684\u89c0\u5bdf\uff0c\u65e9\u5728\u5341\u5e74\u524d\uff0c\u5df2\u6709\u5927\u6279\u4f01\u696d\u5c07\u9999\u6e2f\u8a2d\u70ba\u6d77\u5916\u4e2d\u5fc3\u6216\u7e3d\u90e8\u3002\u6578\u64da\u986f\u793a\uff0c2024\u5e74\u5167\u5730\u5c0d\u9999\u6e2f\u7684\u76f4\u63a5\u6295\u8cc7\u4f54\u5168\u5e74\u5c0d\u5916\u76f4\u63a5\u6295\u8cc7\u7e3d\u91cf\u7d04\u516d\u6210\uff0c\u53ef\u898b\u9999\u6e2f\u5728\u51fa\u6d77\u7248\u5716\u4e2d\u7684\u91cd\u8981\u5730\u4f4d\u3002<\/p>\n<p>\u9999\u6e2f\u7684\u5438\u5f15\u529b\u5f9e\u4f55\u800c\u4f86\uff1f\u99ac\u65ed\u98db\u6559\u6388\u8a8d\u70ba\uff0c\u4e2d\u570b\u4f01\u696d\u5728\u51fa\u6d77\u904e\u7a0b\u4e2d\u666e\u904d\u9762\u5c0d\u4e09\u65b9\u9762\u52a3\u52e2\uff1a\u4f5c\u70ba\u65b0\u9032\u5165\u8005\u6240\u9762\u81e8\u58c1\u58d8\u7684\u300c\u5916\u4f86\u8005\u52a3\u52e2\u300d\u3001\u76f8\u8f03\u65bc\u65e9\u5df2\u5e03\u5c40\u7684\u5916\u8cc7\u4f01\u696d\u800c\u627f\u53d7\u7684\u300c\u5f8c\u4f86\u8005\u52a3\u52e2\u300d\uff0c\u4ee5\u53ca\u56e0\u300c\u4f86\u81ea\u4e2d\u570b\u300d\u800c\u53ef\u80fd\u53d7\u5730\u7de3\u653f\u6cbb\u8a8d\u77e5\u5f71\u97ff\u7684\u300c\u4e2d\u4f86\u8005\u52a3\u52e2\u300d\u3002\u5728\u9019\u4e9b\u6311\u6230\u4e0b\uff0c\u9999\u6e2f\u6b63\u4ee5\u5168\u65b9\u4f4d\u8cc7\u6e90\u512a\u52e2\uff0c\u70ba\u51fa\u6d77\u4f01\u696d\u92ea\u6a4b\u642d\u8def\u3002\u5f9e\u653f\u7b56\u652f\u6301\u5230\u8cc7\u6e90\u512a\u52e2\u3001\u5275\u79d1\u751f\u614b\u4ee5\u53ca\u4e00\u7ad9\u5f0f\u670d\u52d9\uff0c\u9999\u6e2f\u4e0d\u65b7\u5f37\u5316\u5176\u300c\u8d85\u7d1a\u806f\u7e6b\u4eba\u300d\u8207\u300c\u8d85\u7d1a\u589e\u503c\u4eba\u300d\u7684\u89d2\u8272\u3002<\/p>\n<p>\u99ac\u65ed\u98db\u6559\u6388\u6307\uff0c\u9999\u6e2f\u64c1\u6709\u300c\u4e09\u4e2d\u5fc3\u4e00\u9ad8\u5730\u300d\u7684\u6230\u7565\u5b9a\u4f4d\uff0c\u52a0\u4e0a\u300c\u4e00\u570b\u5169\u5236\u300d\u7684\u5236\u5ea6\u512a\u52e2\u3002\u9999\u6e2f\u7279\u5340\u653f\u5e9c\u5728\u4eca\u5e7410\u6708\u66f4\u6210\u7acb\u300c\u5167\u5730\u4f01\u696d\u51fa\u6d77\u5c08\u73ed\u300d\uff0c\u900f\u904e\u5efa\u7acb\u4e00\u7ad9\u5f0f\u5e73\u53f0\uff0c\u70ba\u5167\u5730\u51fa\u6d77\u4f01\u696d\u5ea6\u8eab\u6253\u9020\u652f\u63f4\u65b9\u6848\uff0c\u5354\u52a9\u5176\u4ee5\u9999\u6e2f\u70ba\u8df3\u677f\uff0c\u62d3\u5c55\u570b\u969b\u5e02\u5834\u3002<\/p>\n<p>2025\u5e74\uff0c\u9999\u6e2f\u5728\u591a\u9805\u5168\u7403\u6b0a\u5a01\u6392\u884c\u699c\u4e2d\u4ea6\u53d6\u5f97\u4eae\u9e97\u6210\u7e3e\u3002\u4e16\u754c\u77e5\u8b58\u7522\u6b0a\u7d44\u7e54\u767c\u5e03\u7684\u300a2025\u5e74\u5168\u7403\u5275\u65b0\u6307\u6578\u300b\u986f\u793a\uff0c\u300c\u6df1\u5733\u2014\u9999\u6e2f\u2014\u5ee3\u5dde\u300d\u5275\u65b0\u96c6\u7fa4\u4f4d\u5217\u5168\u7403\u767e\u5f37\u7b2c\u4e00\uff1b\u5728\u300a2025\u5e74\u4e16\u754c\u6578\u78bc\u7af6\u722d\u529b\u6392\u540d\u300b\u4e2d\uff0c\u9999\u6e2f\u65bc\u79d1\u6280\u9818\u57df\u4ea6\u540d\u5217\u5168\u7403\u7b2c\u4e09\u3002<\/p>\n<p>\u4eba\u624d\u8cc7\u6e90\u540c\u6a23\u662f\u9999\u6e2f\u5438\u5f15\u5167\u5730\u4f01\u696d\u7684\u91cd\u8981\u512a\u52e2\u4e4b\u4e00\u3002\u99ac\u65ed\u98db\u6559\u6388\u7279\u5225\u6307\u51fa\uff0c\u5167\u5730\u4f01\u696d\u53ef\u4ee5\u7a4d\u6975\u62db\u52df\u9999\u6e2f\u4eba\u624d\uff1a\u300c\u4e2d\u5927\u5b78\u5546\u5b78\u9662\u6bcf\u5e74\u5747\u6709\u4e00\u5343\u591a\u540d\u975e\u5e38\u512a\u79c0\u7684\u5b78\u751f\uff0c\u7d93\u904e\u4e00\u5e74\u78a9\u58eb\u8ab2\u7a0b\u6559\u80b2\u5f8c\uff0c\u6210\u70ba\u5f88\u597d\u7684\u62db\u8058\u5c0d\u8c61\u3002\u300d<\/p>\n<p>\u5728\u6700\u65b0\u51fa\u7248\u7684\u300a\u51fa\u6d77\u6230\u7565\u300b\u4e2d\uff0c\u99ac\u65ed\u98db\u6559\u6388\u5275\u7acb\u4e86\u300c\u5168\u7403\u5316\u65b0\u85cd\u6d77\u6230\u7565\u300d\uff08GLOVIDICAL\uff09\u6846\u67b6\uff0c\u5373\u5168\u7403\u2014\u672c\u571f\u7d50\u5408\uff08Glocal\uff09\u3001\u985b\u8986\u5f0f\u5275\u65b0\uff08Disruptive Innovation\uff09\uff0c\u4ee5\u53ca\u50f9\u503c\u5275\u65b0\uff08Value Innovation\uff09\u7684\u878d\u5408\u3002<\/p>\n<p>\u5177\u9ad4\u800c\u8a00\uff0c\u6839\u64da\u9019\u5957\u7406\u8ad6\u6846\u67b6\uff0c\u51fa\u6d77\u4f01\u696d\u61c9\u7a4d\u6975\u5229\u7528\u5167\u5730\u7684\u5f37\u5927\u7522\u80fd\u53ca\u4f9b\u61c9\u93c8\u9ad4\u7cfb\uff0c\u540c\u6642\u5145\u5206\u56de\u61c9\u7576\u5730\u5ba2\u6236\u7684\u7279\u6b8a\u9700\u6c42\uff0c\u5411\u5e02\u5834\u63d0\u4f9b\u5177\u5dee\u7570\u5316\u53ca\u500b\u6027\u5316\u7684\u7522\u54c1\u8207\u670d\u52d9\u3002\u5728\u5176\u4ed6\u4f01\u696d\u8996\u800c\u4e0d\u898b\u6216\u5ffd\u7565\u7684\u9ad8\u6f5b\u529b\u5e02\u5834\u4e2d\uff0c\u63a1\u53d6\u300c\u985b\u8986\u5f0f\u5275\u65b0\u300d\u3002\u5728\u5177\u9ad4\u7684\u7af6\u722d\u8981\u7d20\u9078\u64c7\u4e0a\uff0c\u4f01\u696d\u5247\u61c9\u4ee5\u300c\u50f9\u503c\u5275\u65b0\u300d\u70ba\u6846\u67b6\uff0c\u4ee5\u4f5c\u51fa\u9069\u7576\u7684\u522a\u6e1b\u3001\u6e1b\u5c11\u3001\u589e\u52a0\u6216\u5275\u9020\u3002<\/p>\n<p>\u99ac\u65ed\u98db\u6559\u6388\u6700\u5f8c\u7e3d\u7d50\u6307\uff0c\u4e2d\u570b\u4f01\u696d\u61c9\u6709\u610f\u8b58\u4e26\u7cfb\u7d71\u5730\u5b78\u7fd2\u548c\u5be6\u8e10\u5168\u7403\u5316\u65b0\u85cd\u6d77\u6230\u7565\uff0c\u63d0\u5347\u81ea\u8eab\u7684\u8a8d\u77e5\u8207\u7b56\u7565\u601d\u7dad\uff0c\u7d9c\u5408\u904b\u7528\u5230\u51fa\u6d77\u5be6\u8e10\u4e2d\uff0c\u5584\u7528\u9999\u6e2f\u7684\u5168\u65b9\u4f4d\u512a\u52e2\uff0c\u300c\u62fc\u8239\u9999\u6e2f\u300d\uff0c\u5171\u540c\u5be6\u73fe\u300c\u8d70\u51fa\u53bb\u3001\u8d70\u9032\u53bb\u3001\u8d70\u4e0a\u53bb\u300d\u7684\u76ee\u6a19\u3002<\/p>\n<p><iframe 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