{"id":21970,"date":"2026-03-12T10:00:16","date_gmt":"2026-03-12T02:00:16","guid":{"rendered":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/?p=21970"},"modified":"2026-09-17T19:44:21","modified_gmt":"2026-09-17T11:44:21","slug":"why-do-we-like-to-cling-to-failing-plans","status":"publish","type":"post","link":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/why-do-we-like-to-cling-to-failing-plans\/","title":{"rendered":"\u8a08\u756b\u7bc0\u7bc0\u5931\u5229\uff0c\u6211\u5011\u70ba\u4f55\u4ecd\u6703\u5805\u6301\uff1f"},"content":{"rendered":"

\u53e4\u4eca\u4e2d\u5916\u8a31\u591a\u5049\u4eba\u7684\u6545\u4e8b\u90fd\u544a\u8a34\u6211\u5011\uff0c\u6210\u529f\u80cc\u5f8c\u5f80\u5f80\u6e90\u65bc\u9365\u800c\u4e0d\u6368\u7684\u7cbe\u795e\u3002\u7576\u6211\u5011\u64c1\u6709\u660e\u78ba\u7684\u76ee\u6a19\uff0c\u5373\u4f7f\u9762\u5c0d\u5931\u6557\uff0c\u4ea6\u4e0d\u6703\u8f15\u8a00\u653e\u68c4\uff0c\u800c\u4e14\u300c\u5931\u6557\u4e43\u6210\u529f\u4e4b\u6bcd\u300d\uff0c\u5c24\u5176\u662f\u8003\u616e\u5230\u5df2\u6295\u5165\u7684\u6642\u9593\u548c\u7cbe\u529b\uff0c\u5805\u6301\u4e0b\u53bb\u53cd\u800c\u662f\u66f4\u5bb9\u6613\u7684\u9078\u64c7\u3002<\/span><\/p>\n

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\u4f8b\u5982<\/span>\uff0c<\/span>\u66fe\u5728\u651d\u5f71\u5e02\u5834\u7a31\u9738\u7684\u67ef\u9054\uff0c\u591a\u5e74\u4f86\u5c0d\u83f2\u6797\u696d\u52d9<\/span>\u6295\u5165<\/span>\u5de8\u984d\u8cc7\u91d1\uff0c\u5373\u4f7f\u8eab\u70ba\u6578\u78bc\u76f8\u6a5f\u7684\u767c\u660e\u8005\uff0c\u9762\u5c0d\u6578\u78bc\u6642\u4ee3\u7684\u4f86\u81e8\u4ecd\u9072\u9072\u4e0d\u9858\u8f49\u578b\uff0c\u6700\u7d42\u9808\u7533\u8acb\u7834\u7522\u91cd\u7d44\u3002\u53e6\u4e00\u4f8b\u5b50\u662f\u7531\u82f1\u6cd5\u5408\u4f5c\u7814\u767c\u7684\u548c\u8ae7<\/span>\u5f0f<\/span>\u5ba2\u6a5f\uff08Concorde \uff09\uff0c\u5169\u570b\u653f\u5e9c\u5728\u8499\u53d7\u7d93\u6fdf\u640d\u5931\u4e14\u6210\u672c\u98c6\u5347\u7684\u60c5\u6cc1\u4e0b\uff0c\u4ecd\u7136\u8b93\u8a72\u6b3e\u5ba2\u6a5f\u71df\u904b\u4e8c\u5341\u591a\u5e74\u624d\u505c\u98db\u3002<\/span><\/p>\n

\u5927\u591a\u6578\u4eba\u90fd\u66fe\u7dad\u6301\u4e00\u500b\u932f\u8aa4\u6c7a\u5b9a\u904e\u4e45 \u2014 \u53ef\u80fd\u662f\u6b7b\u5b88\u4e00\u9805\u8667\u8755\u6295\u8cc7\uff0c\u6216\u5728\u6210\u6548\u6b20\u4f73\u7684\u60c5\u6cc1\u4e0b\u4ecd\u5805\u6301\u539f\u6709\u8a08\u5283\u3002\u5f9e\u884c\u70ba\u79d1\u5b78\u89d2\u5ea6\u5206\u6790\uff0c\u9019\u662f\u7531\u65bc\u4eba\u5011\u4e0d\u7406\u6027\u7684\u6c7a\u7b56\u50be\u5411\u6216\u53d7\u5230\u904e\u5f80\u6c7a\u7b56\u7684\u5f71\u97ff\u5c0e\u81f4\u51fa\u73fe\u627f\u8afe\u5347\u7d1a\uff08Escalation of commitment \uff09\u3002<\/span><\/p>\n

\"\"
\u5927\u591a\u6578\u4eba\u90fd\u66fe\u7dad\u6301\u4e00\u500b\u932f\u8aa4\u6c7a\u5b9a\u904e\u4e45\u3002<\/figcaption><\/figure>\n

\u7136\u800c\uff0c\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\uff08\u4e2d\u5927\uff09\u5546\u5b78\u9662\u5e02\u5834\u5b78\u7cfb\u6559\u6388\u913a\u7389\u5100\u63d0\u51fa\u4e86\u53e6\u4e00\u7a2e\u89c0\u9ede\u3002\u300c\u627f\u8afe\u5347\u7d1a\u7684\u73fe\u8c61\u672a\u5fc5\u53cd\u6620\u5805\u6301\u5931\u8aa4\u7684\u5224\u65b7\u6216\u975e\u7406\u6027\u7684\u6c7a\u7b56\uff1b<\/span>\u5373\u4f7f<\/span>\u4eba\u8b8a\u5f97\u66f4\u5584\u65bc\u898f\u5283\u53ca\u5354\u8abf\u9078\u9805\u6642\uff0c\u4e5f\u53ef\u80fd\u51fa\u73fe\u9019\u7a2e\u73fe\u8c61\u3002\u300d<\/span><\/p>\n

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\u627f\u8afe\u5347\u7d1a\u5c6c\u975e\u7406\u6027\u9084\u662f\u7b56\u7565\u6027\uff1f<\/h3>\n

\u4e00\u822c\u800c\u8a00\uff0c\u4eba\u901a\u5e38\u5728\u7372\u5f97\u6b63\u9762\u80af\u5b9a\u5f8c\u5ef6\u7e8c\u67d0\u7a2e\u884c\u70ba\u3001\u5728\u5f97\u5230\u8ca0\u9762\u53cd\u994b\u5f8c\u5247\u50be\u5411\u505c\u6b62\u3002\u4f46\u7814\u7a76\u4eba\u54e1\u6307\u51fa\uff0c\u4eba\u5011\u9047\u5230\u969c\u7919\u6642\uff0c\u4e0d\u4f46\u4e0d\u6703\u8f15\u6613\u653e\u68c4\uff0c\u53cd\u800c\u6703\u52a0\u500d\u6295\u5165\uff0c\u5c24\u5176\u662f\u7576\u9810\u671f\u7d50\u679c\u80fd\u5e36\u4f86\u8db3\u5920\u50f9\u503c\u6216\u56de\u5831\u3002<\/span><\/p>\n

\u913a\u6559\u6388\u767c\u73fe\uff0c\u4eba<\/span>\u6703<\/span>\u901a\u904e\u7d2f\u7a4d\u7d93\u9a57\uff0c\u5b78\u6703\u5efa\u7acb\u6c7a\u7b56\u7b56\u7565\u6216\u884c\u52d5\u8a08\u756b\u4f86\u9054\u6210\u76ee\u6a19\uff1a\u4ed6\u5011\u6703\u4ee5\u4e0d\u540c\u7684\u65b9\u6cd5\u4f5c\u51fa\u4e00\u7cfb\u5217\u884c\u52d5\uff0c\u5728\u82e5\u5e72\u5617\u8a66\u5f8c\u8a55\u4f30\u7b56\u7565<\/span>\u6210\u6548<\/span>\uff1b\u5e36\u4f86\u8f03\u591a\u6b63\u9762\u7d50\u679c\u7684\u7b56\u7565<\/span>\uff0c<\/span>\u66f4\u53ef\u80fd\u7372\u91cd\u8986\u63a1\u7528\u3002<\/span><\/p>\n

\u56e0\u6b64\uff0c\u4e00\u4e9b\u770b\u4f3c\u4e0d\u7406\u6027\u7684\u5805\u6301\uff0c\u5176\u5be6\u53ef\u80fd\u53cd\u6620\u4e86\u4e00\u7a2e\u523b\u610f\u7684\u9078\u64c7 \u2014 \u5728\u8ffd\u6c42\u9577\u671f\u76ee\u6a19\u7684\u904e\u7a0b\u4e2d\u5bb9\u5fcd\u77ed\u66ab\u7684\u5931\u6557 \u2014 \u4ea6\u5373\u913a\u6559\u6388\u6240\u7a31\u7684\u5347\u7d1a\u7b56\u7565\uff08Escalation strategy \uff09\u3002<\/span><\/p>\n

\"\"<\/p>\n

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\u9078\u64c7\u865b\u64ec\u5be6\u9a57\u7684\u539f\u56e0<\/span>\uff0c<\/span>\u5728\u65bc\u9577\u671f\u76e3\u6e2c\u591a\u4eba\u7684\u5143\u8a8d\u77e5\u80fd\u529b\u4e0d\u50c5\u8017\u6642\uff0c\u4e14\u53ef\u80fd\u6709\u9055\u502b\u7406\u3002\u6bcf\u9805\u6a21\u64ec\u5be6\u9a57\u753115,000\u500b\u865b\u64ec\u53c3\u8207\u8005\u6216\u7a0b\u5f0f\u7d44\u6210\uff0c\u6a21\u64ec\u50cf\u4eba\u985e\u4e00\u6a23\u7684\u884c\u52d5\u53ca\u4e0d\u65b7\u5b78\u7fd2\uff0c\u6bcf\u500b\u53c3\u8207\u8005\u6703\u9032\u884c1,000<\/span>\u6b21<\/span>\u6c7a\u7b56\u3002<\/span><\/p>\n

\u7814\u7a76\u7d50\u679c\u8b49\u5be6\uff0c\u5f9e\u5b30\u5152\u671f\u5230\u9752\u6625\u671f\uff0c\u5143\u8a8d\u77e5\u80fd\u529b\u7684\u63d0\u9ad8<\/span>\u6703<\/span>\u4ee4\u4eba\u5c0d\u77ed\u671f\u5931\u6557\u6709\u66f4\u5927\u7684\u5bb9\u5fcd\u5ea6\uff1b\u4f46\u96a8\u8457\u5e74\u6b72\u589e<\/span>\u9577\uff0c\u5143\u8a8d\u77e5\u4e0b\u964d\uff0c<\/span>\u5bb9\u5fcd\u5ea6\u4ea6\u6703<\/span>\u6e1b\u5f31<\/span>\u3002\u9019\u5f62\u6210\u4e86\u4e00\u689d\u5012U\u578b\u7684\u627f\u8afe\u5347\u7d1a\u8da8\u52e2\u7dda\uff1a\u5e74\u5c11\u6642\u8655\u65bc\u4f4e\u4f4d\uff0c\u5230\u5c31\u696d\u671f\u9054\u81f3\u9802\u5cf0\uff0c\u6b65\u5165\u9000\u4f11\u5247\u56de\u843d\u3002<\/span><\/p>\n

\u5143\u8a8d\u77e5\u80fd\u529b\u7684\u63d0\u9ad8\u4f7f\u4eba\u80fd\u5920\u9032\u884c\u66f4\u8907\u96dc\u7684\u6c7a\u7b56\u898f\u5283\uff0c\u4ea6\u52a0\u5f37\u4e86\u627f\u8afe\u5347\u7d1a\u504f\u5411\u3002\u662f\u6b21\u7814\u7a76\u70ba\u4eba\u5011\u5728\u6210\u9577\u904e\u7a0b\u4e2d\u7d2f\u7a4d\u7684\u7d93\u9a57\u5982\u4f55\u6f14\u5316\u6210\u5c0d\u672a\u898b\u6210\u6548\u7684\u8a08\u5283\u7684\u5805\u6301<\/span>\uff0c<\/span>\u63d0\u51fa\u4e86\u65b0\u7684\u898b\u89e3\u3002<\/span><\/p>\n

\"\"
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\u662f\u6b21\u7814\u7a76\u7d50\u679c\u6216\u8a31\u80fd\u89e3\u91cb\uff0c\u70ba\u4f55\u55ae\u6191\u9805\u76ee\u672a\u898b\u6210\u6548\u9019\u4e00\u539f\u56e0\uff0c\u4e26\u4e0d\u8db3\u4ee5\u52d5\u6416\u4e00\u4f4d\u6b63\u503c\u76db\u5e74\u7684\u50f1\u54e1\u7684\u5805\u6301\uff0c\u9019\u4e26\u975e\u7531\u65bc\u4ed6\u5011\u7f3a\u4e4f\u8a8d\u77e5\uff0c\u800c\u662f\u4ed6\u5011\u5728\u5b8f\u89c0\u8a08\u5283\u4e2d\u5df2\u8a02\u4e0b\u9577\u9060\u76ee\u6a19\uff0c\u800c\u5be6\u73fe\u8a72\u76ee\u6a19\u7684\u7b56\u7565\u5305\u62ec\u80fd\u5bb9\u5fcd\u5931\u6557\u7684\u627f\u8afe\u5347\u7d1a\u7b56\u7565\u3002<\/span><\/p>\n

\u76f8\u53cd\u5730, \u82e5\u7f3a\u4e4f\u66f4\u9ad8\u5c64\u6b21\u7684\u6c7a\u7b56\u7b56\u7565\u4f5c\u70ba\u652f\u6490\uff0c\u627f\u8afe\u5347\u7d1a\u53ef\u80fd\u6703\u5e36\u4f86\u707d\u96e3\u6027\u7684\u5f8c\u679c\uff1b\u627f\u8a8d\u932f\u8aa4\u4e26\u8abf\u6574\u65b9\u5411\u80fd\u633d\u6551\u4f01\u696d\u7684\u547d\u904b\u3002\u5c31\u50cf\u6731\u514b\u4f2f\u683c\u57282021\u5e74\u628aFacebook\u6539\u540d\u70baMeta\uff0c\u92b3\u610f\u767c\u5c55\u5143\u5b87\u5b99\u793e\u4ea4\u5a92\u9ad4\uff0c\u4e0d\u51fa\u6578\u5e74\uff0c\u7576\u4ed6\u610f\u8b58\u5230\u8a72\u8a08\u5283\u5fb9\u5e95\u5931\u6557\u5f8c\uff0c\u4fbf\u8f49\u800c\u6295\u8eabAI\u9818\u57df\u3002<\/span><\/p>\n

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