{"id":46634,"date":"2023-02-16T10:00:56","date_gmt":"2023-02-16T02:00:56","guid":{"rendered":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/?p=13711"},"modified":"2025-12-03T15:01:10","modified_gmt":"2025-12-03T07:01:10","slug":"can-tech-spend-shield-hotel-performance-in-volatile-markets","status":"publish","type":"post","link":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/can-tech-spend-shield-hotel-performance-in-volatile-markets\/","title":{"rendered":"\u79d1\u6280\u958b\u652f\u80fd\u5426\u52a9\u9152\u5e97\u696d\u7e3e\u514d\u53d7\u5e02\u5834\u52d5\u76ea\u640d\u5bb3\uff1f"},"content":{"rendered":"\n<p 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class=\"wp-block-paragraph\">\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\uff08\u4e2d\u5927\uff09\u5546\u5b78\u9662\u9152\u5e97\u53ca\u65c5\u904a\u7ba1\u7406\u5b78\u9662\u52a9\u7406\u6559\u6388<a href=\"https:\/\/www.bschool.cuhk.edu.hk\/staff\/choi-sungwoo\/\">\u5d14\u6210\u5b87<\/a>\u8aaa\uff1a\u300c\u8fd1\u5e74\u4f86\uff0c\u9152\u5e97\u696d\u754c\u70ba\u63d0\u9ad8\u524d\u53f0\u53ca\u5f8c\u53f0\u7684\u5de5\u4f5c\u6548\u7387\uff0c\u4e00\u76f4\u5728\u52a0\u5feb\u79d1\u6280\u7684\u61c9\u7528\u3002\u300d\u4ed6\u53c3\u8207\u64b0\u5beb\u4e86\u4e00\u4efd\u65b0\u7814\u7a76\u5831\u544a\uff0c\u63a2\u8a0e\u5728\u5e02\u5834\u6ce2\u52d5\u8f03\u5927\u7684\u6642\u671f\uff0c\u9152\u5e97\u96c6\u5718\u662f\u5426\u50cf\u5728\u6b63\u5e38\u7d93\u6fdf\u74b0\u5883\u4e0b\u540c\u6a23\u5730\u53d7\u60e0\u65bc\u5728\u79d1\u6280\u6295\u8cc7\u65b9\u9762\u5927\u7051\u91d1\u9322\u6240\u5e36\u4f86\u7684\u6548\u76ca\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9069\u61c9<\/strong><strong>\u75ab\u60c5<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5d14\u6559\u6388\u6307\uff0c\u65b0\u51a0\u75c5\u6bd2\u75ab\u60c5\u9032\u4e00\u6b65\u52a0\u5feb\u4e86\u65b0\u79d1\u6280\u88ab\u63a1\u7528\u7684\u901f\u5ea6\u3002\u9152\u5e97\u53ca\u65c5\u904a\u696d\u56e0\u8de8\u5883\u65c5\u884c\u5927\u5e45\u6e1b\u5c11\u800c\u53d7\u5230\u91cd\u5275\uff0c\u884c\u5167\u4f01\u696d\u81f4\u529b\u5c0b\u627e\u5275\u65b0\u65b9\u6cd5\u4ee5\u9069\u61c9\u65b0\u5e38\u614b\u4e26\u6539\u5584\u696d\u7e3e\uff0c\u5176\u4e2d\u5c24\u70ba\u8457\u91cd\u65bc\u964d\u4f4e\u71df\u904b\u6210\u672c\u53ca\u63d0\u5347\u670d\u52d9\u751f\u7522\u529b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-13717 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"527\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_1939545976-1.jpg\" alt=\"facial recognition\" class=\"wp-image-13717\" srcset=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_1939545976-1.jpg 1000w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_1939545976-1-600x316.jpg 600w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_1939545976-1-768x405.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">\u8a31\u591a\u9152\u5e97\u9078\u64c7\u8d70\u300c\u667a\u80fd\u5316\u300d\u8def\u7dda\uff0c\u5c07\u8a9e\u97f3\u63a7\u5236\u3001\u4eba\u81c9\u8fa8\u8b58\u7b49\u6280\u8853\u878d\u5165\u5ba2\u6236\u9ad4\u9a57\u4e2d\u3002<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u76ee\u524d\u5df2\u6709\u5927\u91cf\u7814\u7a76\u53ca\u5ee3\u6cdb\u7684\u5171\u8b58\u6307\u51fa\uff0c\u5728\u7d93\u6fdf\u6d3b\u52d5\u6b63\u5e38\u9032\u884c\u7684\u6642\u5019\uff0c\u8cc7\u8a0a\u79d1\u6280\u65b9\u9762\u7684\u6295\u8cc7\u4e00\u822c\u6703\u70ba\u9152\u5e97\u696d\u7e3e\u5e36\u4f86\u76f4\u63a5\u548c\u6b63\u9762\u7684\u5f71\u97ff\uff0c\u300d\u5d14\u6559\u6388\u9053\u3002\u300c\u4f46\u6211\u5011\u4e0d\u592a\u78ba\u5b9a\uff0c\u9019\u7a2e\u901a\u904e\u79d1\u6280\u6295\u8cc7\u5c0b\u6c42\u6539\u5584\u696d\u7e3e\u7684\u505a\u6cd5\u5728\u5371\u6a5f\u51fa\u73fe\u7684\u904e\u7a0b\u4e2d\uff08\u5982\u75ab\u60c5\u671f\u9593\uff09\uff0c\u662f\u5426\u4ecd\u80fd\u70ba\u9152\u5e97\u5e36\u4f86\u76f8\u985e\u4f3c\u7684\u6548\u76ca\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5d14\u6559\u6388\u89e3\u91cb\uff0c\u4e00\u65b9\u9762\uff0c\u4e16\u754c\u5404\u5730\u7684\u9152\u5e97\u71df\u904b\u5546\u5728\u75ab\u60c5\u671f\u9593\uff0c\u9762\u5c0d\u4eba\u5011\u5c0d\u4eba\u969b\u63a5\u89f8\u611f\u67d3\u98a8\u96aa\u7684\u6182\u616e\u9a5f\u7136\u52a0\u5287\uff0c\u90fd\u8fc5\u901f\u5730\u5f15\u9032\u4e86\u81ea\u52a9\u670d\u52d9\u7ad9\u7b49\u6280\u8853\u3002\u7136\u800c\uff0c\u7531\u65bc\u9152\u5e97\u53ca\u65c5\u904a\u696d\u672c\u8cea\u4e0a\u9700\u8981\u5927\u91cf\u4eba\u8207\u4eba\u4e4b\u9593\u7684\u63a5\u89f8\u8207\u4ea4\u6d41\uff0c\u4ee5\u6a5f\u5668\u53d6\u4ee3\u771f\u4eba\u6216\u6703\u4f7f\u9810\u671f\u7372\u5f97\u89aa\u5207\u62db\u5f85\u7684\u9867\u5ba2\u611f\u5230\u610f\u8208\u95cc\u73ca\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u8aaa\uff1a\u300c\u75ab\u60c5\u4e4b\u4e0b\uff0c\u7d93\u71df\u74b0\u5883\u6301\u7e8c\u5728\u8b8a\uff0c\u9152\u5e97\u71df\u904b\u5546\u82e5\u5009\u731d\u6c7a\u5b9a\u6295\u8cc7\u65b0\u79d1\u6280\u4f5c\u70ba\u61c9\u5c0d\uff0c\u6703\u4f7f\u5b83\u5011\u9762\u81e8\u5de8\u5927\u98a8\u96aa \u2014 \u5982\u6c92\u6709\u5c0f\u5fc3\u914d\u5408\u5176\u5177\u9ad4\u7684\u696d\u52d9\u7b56\u7565\uff0c\u5c0d\u79d1\u6280\u7684\u6295\u8cc7\u751a\u81f3\u6703\u9069\u5f97\u5176\u53cd\uff0c\u640d\u5bb3\u9152\u5e97\u7684\u696d\u7e3e\u3002\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-13719 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_404449645-1.jpg\" alt=\"tourism-hospitality\" class=\"wp-image-13719\" srcset=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_404449645-1.jpg 1000w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_404449645-1-600x400.jpg 600w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_404449645-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">\u7814\u7a76\u4eba\u54e1\u8868\u793a\uff0c\u7531\u65bc\u9152\u5e97\u696d\u548c\u65c5\u904a\u696d\u672c\u8cea\u4e0a\u5747\u9700\u8981\u5927\u91cf\u4eba\u969b\u63a5\u89f8\uff0c\u82e5\u9152\u5e97\u63a1\u7528\u79d1\u6280\u6642\u64cd\u4e4b\u904e\u6025\uff0c\u5ba2\u6236\u6216\u6703\u56e0\u800c\u537b\u6b65\u3002<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u95dc\u7684\u6700\u65b0\u7814\u7a76\u984c\u70ba<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0160738322001785?utm_campaign=STMJ_AUTH_SERV_PUBLISHED&amp;utm_medium=email&amp;utm_acid=223223138&amp;SIS_ID=&amp;dgcid=STMJ_AUTH_SERV_PUBLISHED&amp;CMX_ID=&amp;utm_in=DM329951&amp;utm_source=AC_\">\u300a\u4ee5\u8cc7\u8a0a\u79d1\u6280\u7de9\u885d\u75ab\u60c5\u6253\u64ca\u300b<\/a>\uff0c\u7531\u5d14\u6559\u6388\u3001\u85a9\u91cc\u5927\u5b78\u8b1b\u5e2bYeon Jihwan \u535a\u58eb\u3001\u4e2d\u4f5b\u7f85\u91cc\u9054\u5927\u5b78\u52a9\u7406\u6559\u6388Song Hyoung Ju \uff0c\u4ee5\u53ca\u4e2d\u5927\u5546\u5b78\u9662\u535a\u58eb\u751f\u80e1\u969b\u8c6a\u806f\u624b\u9032\u884c\u3002\u7814\u7a76\u4eba\u54e1\u6536\u96c6\u4e86\u7f8e\u570b\u8fd17,000\u5bb6\u9152\u5e97\u57282017\u5e74\u81f32021\u5e74\u9593\u7684\u8ca1\u52d9\u6578\u64da\u4e26\u9032\u884c\u5206\u6790\uff0c\u6aa2\u8996\u5728\u75ab\u60c5\u7206\u767c\u524d\u53ca\u75ab\u60c5\u671f\u9593\uff0c\u79d1\u6280\u6295\u8cc7\u5c0d\u6539\u5584\u9152\u5e97\u696d\u7e3e\u7684\u6709\u6548\u6027\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u63d0\u5347\u8ca1\u52d9<\/strong><strong>\u8868\u73fe<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u5011\u5229\u7528\u4e09\u7a2e\u696d\u7e3e\u6307\u6a19 \u2014 \u7e3d\u6536\u5165\uff1b\u672a\u6263\u9664\u5229\u606f\u3001\u7a05\u9805\u3001\u6298\u820a\u53ca\u6524\u92b7\u524d\u76c8\u5229\uff08EBITDA\uff09\uff1b\u4ee5\u53ca\u6de8\u6536\u5165 \u2014 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