{"id":50288,"date":"2025-11-13T10:00:05","date_gmt":"2025-11-13T02:00:05","guid":{"rendered":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/?p=21110"},"modified":"2026-09-17T19:45:15","modified_gmt":"2026-09-17T11:45:15","slug":"the-hidden-bias-of-restaurant-reviews","status":"publish","type":"post","link":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/the-hidden-bias-of-restaurant-reviews\/","title":{"rendered":"\u9910\u5ef3\u8a55\u5206\u4e2d\u96b1\u542b\u7684\u504f\u898b"},"content":{"rendered":"<p>\u65c5\u9014\u4e2d\u98e2\u8178\u8f46\u8f46\uff0c\u537b\u7336\u8c6b\u8a72\u9078\u54ea\u5bb6\u9910\u5ef3\u91ab\u809a\uff1f\u5f88\u7c21\u55ae\uff0c\u53ea\u8981\u6253\u958b\u667a\u80fd\u96fb\u8a71\u61c9\u7528\u7a0b\u5f0f\uff0c\u4fbf\u53ef\u67e5\u770b\u9644\u8fd1\u6709\u54ea\u4e9b\u98df\u8086\u53ca\u5176\u8a55\u5206\u3002\u9019\u4e9b\u7531\u98df\u5ba2\u81ea\u884c\u64b0\u5beb\u7684\u516c\u958b\u8a55\u8ad6\uff0c\u4f3c\u4e4e\u6bd4\u50b3\u7d71\u5ee3\u544a\u66f4\u53ef\u4fe1\uff0c\u4e0d\u50c5\u5c0d\u65c5\u5ba2\u5341\u5206\u5be6\u7528\uff0c\u5c0d\u559c\u611b\u5c0b\u627e\u7279\u8272\u7f8e\u98df\u7684\u672c\u5730\u4eba\u4ea6\u540c\u6a23\u65b9\u4fbf\u3002<\/p>\n<p>\u96e3\u602aGoogle 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aria-describedby=\"caption-attachment-21120\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21120 size-full\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_2409171945.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-21120\" class=\"wp-caption-text\">\u4e0d\u540c\u5e73\u53f0\u4e4b\u9593\u7684\u8a55\u5206\u6e96\u5247\u5f80\u5f80\u5b58\u5728\u5dee\u7570\uff0c\u9ad8\u8a55\u5206\u4ea6\u975e\u54c1\u8cea\u4fdd\u8b49\u3002<\/figcaption><\/figure>\n<p>\u4e0d\u8ad6\u98df\u8086\u662f\u9023\u9396\u6216\u662f\u7368\u7acb\u7d93\u71df\u3001\u5e73\u50f9\u6216\u9ad8\u6a94\uff0c\u4ea6\u4e0d\u8ad6\u65c5\u5ba2\u662f\u54ea\u500b\u6027\u5225\u3001\u4f86\u81ea\u4f55\u65b9\uff0c\u90fd\u666e\u904d\u5b58\u5728\u4e0a\u8ff0\u7684\u504f\u898b\u3002\u6b64\u5916\uff0c\u662f\u6b21\u7814\u7a76\u9084\u63a2\u8a0e\u4e86\u672c\u5730\u98df\u5ba2\u8207\u65c5\u5ba2\u5c0d\u9910\u5ef3\u622a\u7136\u4e0d\u540c\u7684\u9ad4\u9a57\u548c\u671f\u671b\u3002<\/p>\n<p>\u7406\u89e3\u9019\u7a2e\u504f\u898b\u6709\u52a9\u98df\u8086\u7d93\u71df\u8005\u66f4\u6709\u6548\u5730\u7ba1\u7406\u9867\u5ba2\u6eff\u610f\u5ea6\u3001\u8abf\u6574\u7522\u54c1\u53ca\u670d\u52d9\uff0c\u4ee5\u8fce\u5408\u9867\u5ba2\u7684\u671f\u671b\u3002\u8207\u6b64\u540c\u6642\uff0c\u9867\u5ba2\u53ef\u53c3\u8003\u7814\u7a76\u7d50\u679c\uff0c\u5728\u5c0b\u627e\u9910\u5ef3\u6642\u4f5c\u51fa\u66f4\u6e96\u78ba\u7684\u5224\u65b7\u3002<\/p>\n<h3><strong>\u4e3a\u4f55\u6e38\u5ba2\u503e\u5411\u4e8e\u7ed9\u51fa\u66f4\u9ad8\u8bc4\u5206\uff1f<\/strong><\/h3>\n<p>\u5f20\u6559\u6388\u8054\u540c\u534e\u5357\u7406\u5de5\u5927\u5b66\u526f\u6559\u6388\u5f90\u5927\u9e4f\u3001\u540c\u6d4e\u5927\u5b66\u7684\u6d2a\u7ea2\uff0c\u4ee5\u53ca\u4e2d\u56fd\u79d1\u5b66\u6280\u672f\u5927\u5b66\u8bb2\u5e2d\u6559\u6388\u53f6\u5f3a\uff0c\u4ece\u4e2d\u56fd\u5185\u5730\u6700\u53d7\u6b22\u8fce\u7684\u9910\u996e\u70b9\u8bc4\u5e73\u53f0\u6536\u96c6\u6570\u636e\uff0c\u91cd\u70b9\u7814\u7a76\u4e86\u4ee5\u5730\u65b9\u83dc\u7cfb\u95fb\u540d\u768410\u5ea7\u57ce\u5e02\uff1a\u957f\u6625\u3001\u957f\u6c99\u3001\u5e7f\u5dde\u3001\u8d35\u9633\u3001\u6d77\u53e3\u3001\u82cf\u5dde\u3001\u5929\u6d25\u3001\u897f\u5b89\u3001\u53a6\u95e8\u548c\u90d1\u5dde\u3002<\/p>\n<p>\u7814\u7a76\u6837\u672c\u5305\u542b747\u540d\u7528\u6237\u4e3a\u8fd140,000\u5bb6\u4e0d\u540c\u4ef7\u4f4d\u548c\u77e5\u540d\u5ea6\u7684\u9910\u5385\u64b0\u5199\u768470,950\u6761\u8bc4\u8bba\u3002\u7814\u7a76\u4eba\u5458\u901a\u8fc7\u5206\u6790\u8bc4\u8bba\u8005\u4f4d\u7f6e\u4fe1\u606f\u548c\u88ab\u8bc4\u9910\u5385\u4f4d\u7f6e\u7684\u76f8\u5bf9\u5173\u7cfb\uff0c\u5224\u65ad\u8bc4\u8bba\u8005\u5c5e\u4e8e\u5f53\u5730\u5c45\u6c11\u8fd8\u662f\u6e38\u5ba2\u3002<\/p>\n<p>\u5f20\u6559\u6388\u548c\u4ed6\u7684\u56e2\u961f\u53d1\u73b0\uff0c\u65c5\u6e38\u65f6\u4ea7\u751f\u7684\u79ef\u6781\u60c5\u7eea\u662f\u5bfc\u81f4\u6e38\u5ba2\u504f\u89c1\u7684\u6839\u6e90\u3002\u65c5\u9014\u6109\u60a6\u611f\u80fd\u63d0\u632f\u6e38\u5ba2\u7684\u5fc3\u60c5\uff0c\u4f7f\u4ed6\u4eec\u66f4\u503e\u5411\u4e8e\u6292\u53d1\u611f\u53d7\u800c\u975e\u8fdb\u884c\u7406\u6027\u5206\u6790\u3002\u6e38\u5ba2\u64b0\u5199\u7684\u8bc4\u8bba\u901a\u5e38\u66f4\u7b80\u77ed\uff0c\u4f46\u914d\u56fe\u8f83\u591a\uff0c\u8fd9\u8868\u660e\u4ed6\u4eec\u66f4\u6ce8\u91cd\u5206\u4eab\u4f53\u9a8c\u800c\u975e\u70b9\u8bc4\u53e3\u5473\u548c\u4ef7\u683c\uff0c\u540c\u65f6\u5bf9\u9910\u5385\u7684\u7f3a\u70b9\u4e5f\u66f4\u4e3a\u5bbd\u5bb9\u3002<\/p>\n<p>\u90a3\u4e9b\u8ffd\u6c42\u8d85\u8d8a\u7eaf\u5b9e\u7528\u6027\u7528\u9910\u4f53\u9a8c\u7684\u6e38\u5ba2\uff0c\u5728\u8bc4\u8bba\u4e2d\u4f1a\u66f4\u6ce8\u91cd\u60c5\u611f\u5c42\u9762\u7684\u8868\u8fbe\uff0c\u4f8b\u5982\u9910\u5385\u6c1b\u56f4\u548c\u670d\u52a1\u4f53\u9a8c\u3002\u800c\u5f53\u5730\u4eba\u5219\u66f4\u5728\u610f\u9910\u5385\u7684\u5730\u7406\u4f4d\u7f6e\u3001\u70f9\u996a\u65b9\u5f0f\u548c\u4ef7\u683c\u3002\u7814\u7a76\u4eba\u5458\u8fdb\u4e00\u6b65\u5f52\u7eb3\u51fa\u4e24\u7c7b\u987e\u5ba2\u7fa4\u7684\u6807\u5fd7\u6027\u7528\u8bcd\u5dee\u5f02\uff0c\u5982\u4e0b\u6240\u793a\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21116\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/CBK-restaurant-reviews_TC.jpg\" alt=\"\" width=\"1920\" height=\"1571\" srcset=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/CBK-restaurant-reviews_TC.jpg 1920w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/CBK-restaurant-reviews_TC-600x491.jpg 600w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/CBK-restaurant-reviews_TC-1200x982.jpg 1200w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/CBK-restaurant-reviews_TC-768x628.jpg 768w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/CBK-restaurant-reviews_TC-1536x1257.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" 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