{"id":50302,"date":"2026-03-19T10:00:58","date_gmt":"2026-03-19T02:00:58","guid":{"rendered":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/?p=22035"},"modified":"2026-09-17T19:44:17","modified_gmt":"2026-09-17T11:44:17","slug":"can-ai-beat-search-engines-for-trip-planning","status":"publish","type":"post","link":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/can-ai-beat-search-engines-for-trip-planning\/","title":{"rendered":"AI\u80fd\u5426\u53d6\u4ee3\u641c\u5c0b\u5f15\u64ce\u898f\u5283\u884c\u7a0b\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u53bb\u5e74\uff0c\u4e00\u5c0d\u4f86\u81ea\u897f\u73ed\u7259\u7684\u60c5\u4fa3\u6309\u7167ChatGPT 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400;\">\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\uff08\u4e2d\u5927\uff09\u5546\u5b78\u9662\u9152\u5e97\u53ca\u65c5\u904a\u7ba1\u7406\u5b78\u9662\u8207\u5e02\u5834\u5b78\u7cfb\u526f\u6559\u6388<a href=\"https:\/\/www.bschool.cuhk.edu.hk\/staff\/wan-lisa-c\/\">\u5c39\u632f\u82f1<\/a>\u8868\u793a\uff1a \u300c\u65c5\u904a\u8cc7\u8a0a\u7684\u641c\u5c0b\u5f80\u5f80\u53d6\u6c7a\u65bc\u7528\u5bb6\u6240\u8655\u60c5\u5883\u53ca\u500b\u4eba\u504f\u597d\uff0cChatGPT \u525b\u9762\u4e16\u6642\uff0c\u6211\u5011\u4fbf\u7acb\u523b\u5bdf\u89ba\u5230\u5b83\u5728\u9019\u65b9\u9762\u7684\u9f90\u5927\u6f5b\u529b\u3002\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u6709\u5225\u65bc\u50b3\u7d71\u641c\u5c0b\u5f15\u64ce\u4e3b\u8981\u901a\u904e\u8d85\u9023\u7d50\u63d0\u4f9b\u96f6\u6563\u8cc7\u8a0a\uff0cGenAI \u80fd\u6574\u5408\u8cc7\u6599\u3001\u4ee5\u6558\u4e8b\u65b9\u5f0f\u4f5c\u51fa\u4ecb\u7d39\uff0c\u4e26\u56e0\u61c9\u7528\u5bb6\u504f\u597d\u8abf\u6574\u56de\u61c9\u5167\u5bb9\u3002\u300d<\/span><\/p>\n<figure id=\"attachment_22038\" aria-describedby=\"caption-attachment-22038\" style=\"width: 1269px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22038 \" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_2190570303_\u526f\u672c.jpg\" alt=\"\" width=\"1269\" height=\"846\" \/><figcaption id=\"caption-attachment-22038\" class=\"wp-caption-text\">\u65c5\u7a0b\u898f\u5283\u5f80\u5f80\u59cb\u65bc\u597d\u5947\u5fc3\uff0c\u7e7c\u800c\u8f49\u5316\u70ba\u5be6\u969b\u884c\u52d5\u3002<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u8fd1\u5e74\u570d\u7e5eGenAI\u7684\u8a55\u50f9\u6bc0\u8b7d\u53c3\u534a\uff0c\u70ba\u66f4\u6df1\u5165\u4e86\u89e3\u65c5\u5ba2\u5c0d\u9019\u9805\u65b0\u79d1\u6280\u7684\u771f\u5be6\u770b\u6cd5\uff0c\u5c39\u6559\u6388\u806f\u540c\u4e2d\u5c71\u5927\u5b78\u52a9\u7406\u6559\u6388\u7f85\u66c9\u71d5\u3001\u526f\u6559\u6388\u5f90\u9f0e\u53ca\u6d59\u6c5f\u5927\u5b78\u52a9\u7406\u6559\u6388\u674e\u6e90\u9032\u884c\u7814\u7a76\uff0c\u984c\u70ba<a href=\"https:\/\/www.emerald.com\/ijchm\/article\/37\/5\/1725\/1246592\/Advancing-information-search-through-GenAI-the\">\u300a\u4ee5\u751f\u6210\u5f0fAI \u63d0\u5347\u8cc7\u8a0a\u641c\u7d22\u6548\u679c\uff1a\u641c\u5c0b\u985e\u578b\u3001\u5916\u904a\u52d5\u6a5f\u8207AI \u7a0b\u5f0f\u8a2d\u8a08\u7684\u5f71\u97ff\u300b<\/a>\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c39\u6559\u6388\u53ca\u5176\u5718\u968a\u9032\u884c\u4e86\u4e00\u7cfb\u5217\u7814\u7a76\uff0c\u9080\u8acb\u903e800\u540d\u4f86\u81ea\u4e0d\u540c\u570b\u5bb6\u7684\u4eba\u58eb\u53c3\u8207\uff0c\u6aa2\u8996\u4eba\u5011\u4f55\u6642\u50be\u5411\u4f7f\u7528GenAI \u3001\u4f55\u6642\u6cbf\u7528\u50b3\u7d71\u641c\u5c0b\u5f15\u64ce\u3002\u4ed6\u5011\u767c\u73fe\uff0c\u65c5\u5ba2\u4f7f\u7528GenAI \u7684\u610f\u9858\u53d6\u6c7a\u65bc\u4ed6\u5011\u7684\u641c\u5c0b\u76ee\u7684\u3001\u65c5\u884c\u52d5\u6a5f\uff0c\u4ee5\u53ca\u6240\u7528\u7684AI \u5de5\u5177\u662f\u5426\u5c08\u70ba\u884c\u7a0b\u898f\u5283\u800c\u8a2d\u8a08\u3002<\/span><\/p>\n<h3>\u7576GenAI\u4e0d\u592a\u53ef\u9760<\/h3>\n<p><span style=\"font-weight: 400;\">\u65c5\u7a0b\u898f\u5283\u5f80\u5f80\u59cb\u65bc\u597d\u5947\u5fc3\uff0c\u7e7c\u800c\u8f49\u5316\u70ba\u5be6\u969b\u884c\u52d5\u3002\u4eba\u5011\u5728\u793e\u4ea4\u5a92\u9ad4\u6216\u8207\u4eba\u8ac7\u5929\u8aaa\u5730\u6642\u5076\u7136\u767c\u73fe\u67d0\u500b\u5730\u9ede\u5f8c\uff0c\u6216\u6703\u60f3\u9032\u4e00\u6b65\u4e86\u89e3\u8a72\u5730\u7684\u4e3b\u8981\u666f\u9ede\u3001\u6574\u9ad4\u6c23\u6c1b\uff0c\u96a8\u8457\u8208\u8da3\u589e\u52a0\uff0c\u4ed6\u5011\u751a\u81f3\u6703\u641c\u5c0b\u50f9\u683c\u53ca\u9810\u8a02\u9078\u9805\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7814\u7a76\u4eba\u54e1\u628a\u4e0a\u8ff0\u904e\u7a0b\u4e2d\u7684\u884c\u70ba\u6b78\u985e\u6210\u5169\u7a2e\u641c\u5c0b\u985e\u5225\uff1a\u975e\u6c7a\u7b56\u578b\uff0c\u5373\u700f\u89bd\u95dc\u65bc\u76ee\u7684\u5730\u7684\u57fa\u672c\u8cc7\u8a0a\uff1b\u4ee5\u53ca\u6c7a\u7b56\u578b\uff0c\u5373\u641c\u5c0b\u66f4\u8a73\u7d30\u7684\u8cc7\u8a0a\u4ee5\u4f5c\u51fa\u6700\u7d42\u6c7a\u5b9a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u9019\u4e9b\u5dee\u7570\u53ef\u5de6\u53f3\u4eba\u5011\u9078\u64c7\u54ea\u7a2e\u641c\u5c0b\u5de5\u5177\uff0c\u300d\u5c39\u6559\u6388\u8aaa\uff0c\u300c\u5728\u6c7a\u7b56\u578b\u641c\u5c0b\u4e2d\uff0c\u4e0d\u6e96\u78ba\u7684\u8cc7\u8a0a\u5f15\u81f4\u7565\u6709\u504f\u5dee\u7684\u6c7a\u5b9a\uff0c\u53ef<\/span><span style=\"font-weight: 400;\">\u80fd<\/span><span style=\"font-weight: 400;\">\u6f14\u8b8a\u6210\u66f4\u56b4\u91cd\u7684\u554f\u984c\uff0c\u6240\u4ee5\u6d88\u8cbb\u8005\u6703\u66f4\u70ba\u8b39\u614e\u3002\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7576\u53c3\u52a0\u7814\u7a76\u7684\u4eba\u8655\u65bc\u6c7a\u7b56\u6a21\u5f0f\u6642\uff0c\u4ed6\u5011\u50be\u5411\u6cbf\u7528\u50b3\u7d71\u7684\u641c\u5c0b\u5f15\u64ce\u4f86\u8490\u96c6\u8cc7\u8a0a\u3002\u300cGenAI \u662f\u4e00\u7a2e\u65b0\u63a8\u51fa\u3001\u4eba\u5011\u8f03\u964c\u751f\u7684\u641c\u5c0b\u65b9\u6cd5\uff0c\u5c0d\u65bc\u7528\u4f5c\u898f\u5283\u5177\u9ad4\u884c\u7a0b\u800c\u8a00\uff0c\u98a8\u96aa\u6216\u8a31\u8f03\u5927\uff0c\u300d\u5c39\u6559\u6388\u88dc\u5145\u9053\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5979\u6307\u51fa\uff0c<\/span><span style=\"font-weight: 400;\">\u4e00\u822c<\/span><span style=\"font-weight: 400;\">\u4eba<\/span><span style=\"font-weight: 400;\">\u5c0d<\/span><span style=\"font-weight: 400;\">\u65b0\u79d1\u6280<\/span><span style=\"font-weight: 400;\">\u7121\u53ef\u907f\u514d\u6703\u5b58\u7591<\/span><span style=\"font-weight: 400;\">\uff0c<\/span><span style=\"font-weight: 400;\">\u7279\u5225<\/span><span style=\"font-weight: 400;\">\u662f<\/span><span style=\"font-weight: 400;\">\u5176<\/span><span style=\"font-weight: 400;\">\u5f15\u767c\u7684<\/span><span style=\"font-weight: 400;\">\u932f\u8aa4<\/span><span style=\"font-weight: 400;\">\u53ef<\/span><span style=\"font-weight: 400;\">\u9020\u6210\u56b4\u91cd\u5f8c\u679c\u3002\u6b64\u5916\uff0c\u6b63\u5982\u5f9e\u65b0\u805e\u5831\u9053\u4e2d\u53ef\u898b\uff0c\u4eba\u5011\u5c0dGenAI \u7684\u61f7\u7591\u614b\u5ea6\u4ea6\u53cd\u6620\u51fa\u4ed6\u5011\u4e86\u89e3\u5230\uff0c\u9019\u9805\u65b0\u79d1\u6280\u5728\u63d0\u4f9b\u5373\u6642\u4e14\u7d93\u6838\u5be6\u7684\u8cc7\u6599\u65b9\u9762\u4ecd\u6709\u8a31\u591a\u4e0d\u8db3\uff0c\u5c0d\u5176<\/span><span style=\"font-weight: 400;\">\u5c40<\/span><span style=\"font-weight: 400;\">\u9650\u4f5c\u51fa\u4e86\u7406\u6027\u8a55\u4f30\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53e6\u4e00\u65b9\u9762\uff0c\u5728\u975e\u6c7a\u7b56\u60c5\u5883\u4e2d\u6703\u51fa\u73fe\u4e0d\u540c\u7684\u641c\u5c0b\u6478\u5f0f\u3002<\/span><span style=\"font-weight: 400;\">\u5728<\/span><span style=\"font-weight: 400;\">\u521d\u6b65\u63a2\u7d22\u6216\u8003\u616e\u4e00\u500b\u5730\u9ede\u7684\u968e\u6bb5\u6642\uff0cGenAI \u7684\u5c0d\u8a71\u6a21\u5f0f\u4ee5\u53ca\u7d9c\u5408\u5927\u91cf\u8cc7\u8a0a\u7684\u80fd\u529b\u5c31\u8b8a\u5f97\u66f4\u5177\u5438\u5f15\u529b\u3002<\/span><\/p>\n<figure id=\"attachment_22042\" aria-describedby=\"caption-attachment-22042\" style=\"width: 1326px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22042 \" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_2476924295_\u526f\u672c.jpg\" alt=\"\" width=\"1326\" height=\"884\" srcset=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_2476924295_\u526f\u672c.jpg 1920w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_2476924295_\u526f\u672c-600x400.jpg 600w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_2476924295_\u526f\u672c-1200x800.jpg 1200w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_2476924295_\u526f\u672c-768x512.jpg 768w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_2476924295_\u526f\u672c-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1326px) 100vw, 1326px\" \/><figcaption id=\"caption-attachment-22042\" class=\"wp-caption-text\">\u65c5\u884c\u52d5\u6a5f\u6703\u5f71\u97ff\u65c5\u5ba2\u4f7f\u7528GenAI \u7684\u610f\u9858\u3002<\/figcaption><\/figure>\n<h3>\u65c5\u5ba2\u5fc3\u614b\u53ca\u5177\u91dd\u5c0d\u6027\u8a2d\u8a08\u80fd\u5f71\u97ff\u9078\u64c7<\/h3>\n<p><span style=\"font-weight: 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