{"id":51460,"date":"2026-04-23T10:00:00","date_gmt":"2026-04-23T02:00:00","guid":{"rendered":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/?p=51460"},"modified":"2026-04-24T11:49:51","modified_gmt":"2026-04-24T03:49:51","slug":"do-retail-investors-really-care-about-sustainability","status":"publish","type":"post","link":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/do-retail-investors-really-care-about-sustainability\/","title":{"rendered":"\u6563\u6236\u6295\u8cc7\u8005\u771f\u7684\u95dc\u5fc3\u53ef\u6301\u7e8c\u767c\u5c55\u55ce\uff1f"},"content":{"rendered":"\n

\u8207\u6b64\u540c\u6642\uff0c\u74b0\u5883\u3001\u793e\u6703\u53ca\u7ba1\u6cbb\uff08ESG\uff09\u5df2\u6210\u70ba\u5546\u754c\u95dc\u9375\u8a5e\u4e4b\u4e00\uff0c\u4e0d\u50c5\u6d88\u8cbb\u8005\u65e5\u76ca\u91cd\u8996\uff0c\u6295\u8cc7\u8005\u4ea6\u8996\u4e4b\u70ba\u91cd\u8981\u53c3\u8003\u6307\u6a19\u3002\u4f01\u696d\u9700\u8981\u70ba\u5176\u53ef\u6301\u7e8c\u767c\u5c55\u7684\u627f\u8afe\u548c\u5be6\u8e10\u8ca0\u8cac\uff0c\u5426\u5247\u6216\u6703\u6210\u70ba\u773e\u77e2\u4e4b\u7684\uff0c\u751a\u81f3\u5f15\u4f86\u8a34\u8a1f\u98a8\u96aa\u3002<\/p>\n\n\n\n

\u73fe\u6642\uff0c\u6108\u4f86\u6108\u591a\u6563\u6236\u6295\u8cc7\u8005\u5728\u7db2\u4e0a\u767c\u8868\u610f\u898b\uff0c\u5f71\u97ff\u5176\u4ed6\u6295\u8cc7\u8005\u7684\u884c\u70ba\uff0c\u4ea6\u53ef\u80fd\u727d\u52d5\u5e02\u5834\u8d70\u52e2\u3002\u3002\u5728\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\uff0c\u4f01\u696d\u5c0d\u6c23\u5019\u8b8a\u5316\u3001\u52de\u5de5\u4fdd\u969c\u6216\u4f01\u696d\u7ba1\u6cbb\u7684\u7acb\u5834\u53ef\u5f15\u767c\u6fc0\u70c8\u8a0e\u8ad6\u3002\u7136\u800c\uff0c\u5e02\u5834\u5c0d\u6563\u6236\u7a76\u7adf\u6709\u591a\u91cd\u8996\u4f01\u696dESG \u8868\u73fe\uff0c\u4ecd\u7136\u7f3a\u4e4f\u6e05\u6670\u7406\u89e3\u3002<\/p>\n\n\n\n

\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\uff08\u4e2d\u5927\uff09\u5546\u5b78\u9662\u6c7a\u7b56\u3001\u71df\u904b\u8207\u79d1\u6280\u5b78\u7cfb\u5049\u502b\u5546\u696d\u4eba\u5de5\u667a\u80fd\u5b78\u6559\u6388\u5f35\u66c9\u6cc9<\/a>\u8868\u793a\uff1a\u300c\u4f01\u696d\u5728\u904e\u53bb\u5e7e\u5e74\u52a0\u5feb\u4e86\u5c0d\u53ef\u6301\u7e8c\u767c\u5c55\u7684\u6295\u8cc7\uff0c\u60df\u5927\u591a\u6578\u8a0e\u8ad6\u90fd\u96c6\u4e2d\u65bcESG\u5982\u4f55\u5f71\u97ff\u4f01\u696d\u50f9\u503c\u6216\u5206\u6790\u5e2b\u7684\u8a55\u7d1a\u5efa\u8b70\u3002\u300d<\/p>\n\n\n\n

\u4ed6\u6307\u51fa\uff1a\u300c\u4e00\u65b9\u9762\uff0cESG\u5728\u4f01\u696d\u754c\u7684\u91cd\u8981\u6027\u8207\u65e5\u4ff1\u589e\uff0c\u4f46\u53e6\u4e00\u65b9\u9762\uff0c\u5e02\u5834\u5c0d\u65bc\u6563\u6236\u5be6\u969b\u4e0a\u5982\u4f55\u89e3\u8b80ESG\u76f8\u95dc\u8cc7\u8a0a\u7f3a\u4e4f\u4e86\u89e3\uff0c\u5169\u8005\u4e4b\u9593\u5b58\u5728\u5f88\u5927\u843d\u5dee\u3002\u300d<\/p>\n\n\n\n

\u5f35\u6559\u6388\u7684\u6700\u65b0\u7814\u7a76\u300a\u662f\u95dc\u6ce8\u9084\u662f\u60c5\u7dd2\uff1a\u6563\u6236\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u5c0dESG \u7684\u53cd\u61c9\u300b<\/a>\u65e8\u5728\u586b\u88dc\u9019\u4e00\u5dee\u8ddd\u3002\u7814\u7a76\u767c\u73fe\uff0c\u5728\u53ef\u6301\u7e8c\u767c\u5c55\u8b70\u984c\u4e0a\uff0c\u6563\u6236\u7684\u8a00\u884c\u4e26\u975e\u7e3d\u662f\u4e00\u81f4\u3002\u96d6\u7136\u4ed6\u5011\u78ba\u5be6\u91cd\u8996ESG \uff0c\u4f46\u53ef\u80fd\u7121\u6cd5\u5224\u65b7\u6b64\u985e\u6982\u5ff5\u7684\u5be6\u8e10\u5c0d\u65bc\u4f01\u696d\u7684\u77ed\u671f\u8ca1\u52d9\u72c0\u6cc1\u6709\u4f55\u5f71\u97ff\u3002<\/p>\n\n\n\n

\u5178\u578b\u7684\u5169\u96e3\uff1a\u8ffd\u9010\u5229\u6f64 vs. \u62ef\u6551\u5730\u7403<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

\u70ba\u7814\u7a76\u6563\u6236\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u5982\u4f55\u56de\u61c9\u4f01\u696d\u7684ESG\u8868\u73fe\uff0c\u5f35\u6559\u6388\u806f\u540c\u9999\u6e2f\u57ce\u5e02\u5927\u5b78\u6559\u6388\u9673\u5bb6\u6a02\u3001\u83ef\u5357\u7406\u5de5\u5927\u5b78\u526f\u6559\u6388\u5f90\u5927\u9d6c\uff0c\u4ee5\u53ca\u540c\u6fdf\u5927\u5b78\u7684\u6d2a\u7d05\uff0c\u5206\u6790\u4e86\u6578\u4ee5\u842c\u8a08\u767c\u5e03\u65bc\u6563\u6236\u6295\u8cc7\u793e\u7fa4\u5e73\u53f0Seeking Alpha\u7684\u5e16\u6587\u3002<\/p>\n\n\n\n

Seeking Alpha \u63a5\u53d7\u80cc\u666f\u591a\u5143\u7684\u64b0\u7a3f\u4eba\u6295\u7a3f\uff0c\u7b26\u5408\u8981\u6c42\u7684\u6587\u7ae0\u6703\u520a\u767b\u65bc\u5e73\u53f0\u4e0a\uff1b\u5b83\u4ea6\u8a2d\u6709\u8a55\u8ad6\u5340\u3001\u8ad6\u58c7\u53ca\u7fa4\u7d44\uff0c\u4f9b\u7528\u5bb6\u8a0e\u8ad6\u6295\u8cc7\u7b56\u7565\u3002\u5176\u6bcf\u6708\u8a2a\u5ba2\u6578\u91cf\u903e1,700\u842c\uff0c\u88ab\u8996\u70ba\u6563\u6236\u7684\u793e\u4ea4\u5a92\u9ad4\u3002<\/p>\n\n\n\n

\"\"
\u74b0\u5883\u3001\u793e\u6703\u53ca\u7ba1\u6cbb\uff08ESG\uff09\u5df2\u6210\u70ba\u5546\u754c\u95dc\u9375\u8a5e\u4e4b\u4e00\uff0c\u4e0d\u50c5\u6d88\u8cbb\u8005\u65e5\u76ca\u91cd\u8996\uff0c\u6295\u8cc7\u8005\u4ea6\u8996\u4e4b\u70ba\u91cd\u8981\u53c3\u8003\u6307\u6a19\u3002<\/figcaption><\/figure>\n\n\n\n

\u662f\u6b21\u7814\u7a76\u5c0d\u8c61\u4f86\u81ea\u7f8e\u570b\u6a19\u6e96\u666e\u723e500\u6307\u6578\u5167\u7684\u4f01\u696d\uff0c\u6b64\u5916\uff0c\u5b83\u5011\u5728Seeking Alpha\u4e0a\u88ab\u8a0e\u8ad6\u4e14\u5177\u5099ESG\u8a55\u5206\uff0c\u6700\u7d42\u6a23\u672c\u5171\u6709429\u5bb6\u4f01\u696d\u3002<\/p>\n\n\n\n

\u7531\u65bc\u7db2\u4e0a\u7684\u95dc\u6ce8\u5ea6\u53ca\u60c5\u7dd2\u5f80\u5f80\u662f\u9020\u6210\u80a1\u5e02\u6ce2\u52d5\u53ca\u4ea4\u6613\u91cf\u5347\u8dcc\u7684\u56e0\u7d20\uff0c\u7814\u7a76\u5718\u968a\u628a\u76f8\u95dc\u5e16\u6587\u5206\u70ba\u5169\u5927\u985e\uff1a\u793e\u4ea4\u5a92\u9ad4\u95dc\u6ce8\u5ea6\uff08social media attention \uff09\u548c\u793e\u4ea4\u5a92\u9ad4\u60c5\u7dd2\uff08social media sentiment \uff09\u3002\u95dc\u6ce8\u5ea6\u662f\u6307\u95dc\u65bc\u67d0\u516c\u53f8\u7684\u5e16\u6587\u6578\u91cf\uff1b\u60c5\u7dd2\u5247\u662f\u6307\u6709\u95dc\u8a72\u516c\u53f8\u7684\u5e16\u6587\u7684\u60c5\u7dd2\u57fa\u8abf\uff0c\u5305\u62ec\u6a02\u89c0\u6216\u60b2\u89c0\u7684\u614b\u5ea6\u3002<\/p>\n\n\n\n

\u7814\u7a76\u4eba\u54e1\u518d\u5c07\u5e16\u6587\u8cc7\u6599\u8207\u5168\u7403ESG\u8a55\u7d1a\u53ca\u6578\u64da\u4f9b\u61c9\u5546Sustainalytics\u63d0\u4f9b\u7684ESG\u8a55\u5206\u9032\u884c\u914d\u5c0d\u53ca\u5206\u6790\uff0c\u767c\u73feESG \u5206\u6578\u9ad8\u7684\u4f01\u696d\u6703\u5438\u5f15\u8f03\u591a\u95dc\u6ce8\u3002\u7576\u4f01\u696dESG\u8a55\u5206\u4e0a\u5347\u6642\uff0c\u5176\u793e\u4ea4\u5a92\u9ad4\u95dc\u6ce8\u5ea6\u5f80\u5f80\u5728\u4e4b\u5f8c\u6578\u6708\u96a8\u4e4b\u4e0a\u5347\uff1b\u8a55\u5206\u4e0b\u8abf\u5247\u6703\u5c0e\u81f4\u95dc\u6ce8\u5ea6\u4e0b\u964d\u3002<\/p>\n\n\n\n

\u7136\u800c\uff0c\u8a72\u5e73\u53f0\u4e0a\u7684\u6563\u6236\u4e0d\u4e00\u5b9a\u5c0dESG\u8a55\u5206\u8f03\u9ad8\u7684\u4f01\u696d\u8868\u73fe\u51fa\u66f4\u6b63\u9762\u7684\u60c5\u7dd2\u3002\u7576ESG\u8a55\u5206\u4e0a\u5347\u6642\uff0c\u4ed6\u5011\u672a\u5fc5\u66f4\u70ba\u6a02\u89c0\uff0c\u8a55\u5206\u4e0b\u8dcc\u6642\uff0c\u4e5f\u672a\u898b\u6709\u66f4\u591a\u8ca0\u9762\u60c5\u7dd2\u3002\u9019\u986f\u793a\u53ef\u6301\u7e8c\u767c\u5c55\u70ba\u4f01\u696d\u5e36\u4f86\u7684\u80fd\u898b\u5ea6\u53ca\u6295\u8cc7\u8005\u60c5\u7dd2\u7684\u52d5\u5411\u4e26\u4e0d\u4e00\u81f4\uff0c\u53cd\u800c\u5b58\u5728\u812b\u7bc0\u3002<\/p>\n\n\n\n

\u7121\u8072\u52dd\u6709\u8072 \u5be6\u529b\u81ea\u6709\u56de\u97ff<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

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\u5c31\u7db2\u4e0a\u60c5\u7dd2\u800c\u8a00\uff0c\u793e\u6703\u53ca\u6cbb\u7406\u6c92\u6709\u660e\u986f\u5f71\u97ff\uff1b\u800c\u4ee4\u4eba\u610f\u5916\u7684\u662f\uff0c\u55ae\u662f\u74b0\u5883\u8a55\u5206\u4e0a\u5347\uff0c\u53cd\u800c\u8207\u8f03\u8ca0\u9762\u7684\u60c5\u7dd2\u76f8\u95dc\u3002\u9019\u4e00\u767c\u73fe\u770b\u4f3c\u6709\u9055\u5e38\u7406\uff0c\u4f46\u5176\u5be6\u8207\u8ca1\u52d9\u601d\u7dad\u543b\u5408\uff1a\u8a31\u591a\u6563\u6236\u8996\u74b0\u4fdd\u63aa\u65bd\u70ba\u6210\u672c\uff0c\u800c\u975e\u660e\u78ba\u7684\u8ca1\u5bcc\u6536\u76ca\u3002<\/p>\n\n\n\n

\"\"
ESG \u80fd\u70ba\u4f01\u696d\u5e36\u4f86\u77e5\u540d\u5ea6\uff0c\u4f46\u5e02\u5834\u60c5\u7dd2\u4ecd\u4e3b\u8981\u53d6\u6c7a\u65bc\u8ca1\u52d9\u6307\u6a19\u3002<\/figcaption><\/figure>\n\n\n\n

\u300c\u7db2\u4e0a\u793e\u7fa4\u4e2d\u7684\u6563\u6236\u5f88\u53ef\u80fd\u6703\u628a\u91cd\u5927\u7684\u74b0\u4fdd\u627f\u8afe\u8996\u70ba\u4e00\u7a2e\u8ca1\u52d9\u8ca0\u64d4\uff0c\u300d\u5f35\u6559\u6388\u89e3\u91cb\uff0c\u300c\u5f9e\u6548\u76ca\u4e3b\u7fa9\u6295\u8cc7\u89d2\u5ea6\u4f86\u770b\uff0c\u5728\u6e1b\u6392\u6216\u7bc0\u7d04\u8cc7\u6e90\u7b49\u74b0\u4fdd\u63aa\u65bd\u4e0a\u5927\u7051\u91d1\u9322\uff0c\u6216\u6703\u88ab\u8996\u70ba\u4e00\u9805\u4e0d\u5229\u8ca1\u52d9\u696d\u7e3e\u7684\u958b\u652f\u3002\u300d<\/p>\n\n\n\n

\u96d6\u7136\u53ef\u6301\u7e8c\u767c\u5c55\u7684\u6295\u8cc7\u80fd\u60e0\u53ca\u6574\u9ad4\u793e\u6703\uff0c\u60df\u5e02\u5834\u8a8d\u70ba\u6709\u95dc\u63aa\u62d6\u4e0d\u5229\u65bc\u4f01\u696d\u8ca1\u52d9\u72c0\u6cc1\uff0c\u9019\u985e\u6295\u8cc7\u53ef\u5f15\u767c\u6295\u8cc7\u8005\u8cea\u7591\u4f01\u696d\u77ed\u671f\u7684\u76c8\u5229\u80fd\u529b\u3002\u7531\u6b64\u770b\u4f86\uff0c\u7db2\u4e0a\u8ad6\u58c7\u4e2d\u7684\u6563\u6236\u6700\u91cd\u8996\u7684\u4f9d\u7136\u662f\u8ca1\u52d9\u4e0a\u7684\u8868\u73fe\uff0c\u800c\u975e\u74b0\u4fdd\u7406\u5ff5\u3002<\/p>\n\n\n\n

\u7814\u7a76\u555f\u793a\u8207\u672a\u4f86\u65b9\u5411<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

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