{"id":59226,"date":"2026-07-30T10:00:00","date_gmt":"2026-07-30T02:00:00","guid":{"rendered":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/?p=59226"},"modified":"2026-09-17T19:43:24","modified_gmt":"2026-09-17T11:43:24","slug":"how-retail-investors-use-genai-to-navigate-stock-markets","status":"publish","type":"post","link":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/how-retail-investors-use-genai-to-navigate-stock-markets\/","title":{"rendered":"\u500b\u4eba\u6295\u8cc7\u8005\u5982\u4f55\u5229\u7528\u751f\u6210\u5f0fAI \u8f14\u52a9\u6295\u8cc7\u6c7a\u7b56"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u4e00\u76f4\u4ee5\u4f86\uff0c\u500b\u4eba\u6295\u8cc7\u8005\u4e3b\u8981\u900f\u904e\u8ca1\u7d93\u65b0\u805e\u3001\u5927\u884c\u5831\u544a\u53ca\u7db2\u4e0a\u8a0e\u8ad6\u5340\u4e86\u89e3\u5e02\u5834\u8cc7\u8a0a\uff0c\u4e26\u64da\u6b64\u4f5c\u51fa\u6295\u8cc7\u5224\u65b7\u3002\u96a8\u7740\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd 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class=\"wp-block-paragraph\">\u8207\u80a1\u7968\u76f8\u95dc\u7684\u67e5\u8a62\u9ad8\u5ea6\u6d3b\u8e8d\uff0c\u5f80\u5f80\u4e0d\u662f\u5b64\u7acb\u73fe\u8c61\uff0c\u800c\u662f\u8207\u4e00\u4e9b\u5e02\u5834\u7279\u5fb5\u540c\u6642\u51fa\u73fe\u3002\u4f8b\u5982\uff0c\u9019\u985e\u67e5\u8a62\u901a\u5e38\u8207\u66f4\u9ad8\u7684\u80a1\u7968\u4ea4\u6613\u91cf\u3001\u77e5\u60c5\u4ea4\u6613\u8005\u4e4b\u9593\u66f4\u660e\u986f\u7684\u8cc7\u8a0a\u512a\u52e2\uff0c\u4ee5\u53ca\u66f4\u5927\u7684\u8cb7\u8ce3\u50f9\u5dee\u6709\u95dc\u3002\u63db\u8a00\u4e4b\uff0c\u80a1\u7968\u67e5\u8a62\u6d3b\u52d5\u53ef\u80fd\u53cd\u6620\u7684\u662f\u5e02\u5834\u95dc\u6ce8\u5ea6\u3001\u8cc7\u8a0a\u4e0d\u5c0d\u7a31\u548c\u4ea4\u6613\u6469\u64e6\u7684\u540c\u6b65\u4e0a\u5347\uff0c\u800c\u4e0d\u4e00\u5b9a\u610f\u5473\u8457\u67e5\u8a62\u672c\u8eab\u5c0e\u81f4\u4e86\u9019\u4e9b\u5e02\u5834\u8b8a\u5316\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u500b\u4eba\u6295\u8cc7\u8005\u8005\u6700\u5e38\u898b\u7684\u67e5\u8a62<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u984c\u70ba<a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/1475-679x.70051\">\u300a\u80a1\u5e02\u6295\u8cc7\u8005\u5982\u4f55\u904b\u7528\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff1a\u4f86\u81ea\u7528\u6236\u8207\u5e73\u53f0\u4e92\u52d5\u6578\u64da\u4e4b\u8b49\u64da\u300b<\/a>\u7684\u8ad6\u6587\u4e2d\uff0c\u5433\u6559\u6388\u806f\u540c\u6cd5\u862d\u514b\u798f\u91d1\u878d\u7ba1\u7406\u5b78\u9662\u6559\u6388Frank Ecker \u3001\u5df4\u9ece\u9ad8\u7b49\u5546\u5b78\u9662\u6559\u6388\u674e\u559c\u5f64\uff0c\u4ee5\u53caESSEC\u9ad8\u7b49\u7d93\u6fdf\u5546\u696d\u5b78\u9662\u535a\u58eb\u751f\u674e\u6021\u862d\uff0c\u63a2\u8a0e\u4e2d\u570b\u6563\u6236\u6295\u8cc7\u8005\u5728\u63a1\u7528 GenAI 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https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_2607484015-2048x1300.jpg 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">\u6108\u4f86\u6108\u591a\u6295\u8cc7\u8005\u5728\u4f5c\u6295\u8cc7\u6c7a\u7b56\u6642\u4f7f\u7528AI\u3002<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c31\u63d0\u51fa\u8f03\u591a\u67e5\u8a62\u7684\u500b\u4eba\u6295\u8cc7\u8005\u800c\u8a00\uff0c\u4ed6\u5011\u7684\u63d0\u554f\u5167\u5bb9\u6703\u9010\u6f38\u7531\u6982\u62ec\u8f49\u5411\u5177\u9ad4\uff0c\u4f8b\u5982\u5206\u6790\u8ca1\u52d9\u5831\u8868\u3001\u8a55\u4f30\u65b0\u805e\u4e8b\u4ef6\u7684\u5f71\u97ff\uff0c\u4ee5\u53ca\u6bd4\u8f03\u540c\u696d\u8868\u73fe\u3002\u9019\u7a2e\u6a21\u5f0f\u5728\u5177\u5099\u8f03\u8c50\u5bcc\u91d1\u878d\u77e5\u8b58\u7684\u7528\u6236\u7576\u4e2d\u5c24\u70ba\u5e38\u898b\uff0c\u4ed6\u5011\u50be\u5411\u4f7f\u7528GenAI \u9032\u884c\u66f4\u6df1\u5165\u7684\u5206\u6790\u3002<\/p>\n\n\n\n<p 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class=\"wp-image-59232\" srcset=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/CBK-GenAI-sways-stock-markets_TC-1200x703.png 1200w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/CBK-GenAI-sways-stock-markets_TC-600x352.png 600w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/CBK-GenAI-sways-stock-markets_TC-768x450.png 768w, https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/CBK-GenAI-sways-stock-markets_TC.png 1280w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u500b\u4eba\u6295\u8cc7\u8005\u901a\u5e38\u662f\u5148\u63a5\u6536\u5230\u65b0\u805e\u5831\u9053\u7684\u8cc7\u8a0a\uff0c\u7e7c\u800c\u5411 GenAI \u63d0\u554f\uff0c\u4e26\u5229\u7528\u5b83\u4f5c\u9032\u4e00\u6b65\u5206\u6790\u3002\u6bcf\u7576\u4f01\u696d\u516c\u5e03\u91cd\u8981\u8cc7\u8a0a\uff0c\u4f8b\u5982\u696d\u7e3e\u767c\u5e03\u6216\u76c8\u5229\u9810\u544a\uff0c\u7528\u6236\u5411GenAI 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