{"id":20548,"date":"2025-09-04T10:00:38","date_gmt":"2025-09-04T02:00:38","guid":{"rendered":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/?p=20548"},"modified":"2025-11-04T18:26:37","modified_gmt":"2025-11-04T10:26:37","slug":"while-ai-whispers-content-creators-make-magic-2","status":"publish","type":"post","link":"https:\/\/www.bschool.cuhk.edu.hk\/chi\/zh-hans\/while-ai-whispers-content-creators-make-magic-2\/","title":{"rendered":"AI\u52a9\u653b\u5185\u5bb9\u521b\u4f5c\u8005\u65bd\u5c55\u9b54\u6cd5"},"content":{"rendered":"<p>\u793e\u4ea4\u5a92\u4f53\u5df2\u4e0d\u518d\u4ec5\u4ec5\u662f\u4eba\u4e0e\u4eba\u4ea4\u6d41\u6c9f\u901a\u7684\u5de5\u5177\uff0c\u66f4\u6210\u4e3a\u8de8\u8d8a\u56fd\u754c\u5efa\u7acb\u793e\u7fa4\u548c\u5e02\u573a\u7684\u6e20\u9053\u3002\u4eca\u5e74\u5e74\u521d\uff0c\u5f53TikTok\u56e0\u56fd\u5bb6\u5b89\u5168\u95ee\u9898\u5728\u7f8e\u56fd\u9762\u4e34\u88ab\u7981\u7684\u5371\u673a\u65f6\uff0c\u5927\u91cf\u7f8e\u56fd\u7528\u6237\u7eb7\u7eb7\u8f6c\u5411\u53e6\u4e00\u4e2a\u4e2d\u56fd\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0 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href=\"https:\/\/www.bschool.cuhk.edu.hk\/staff\/zhang-philip-renyu\/\">\u5f20\u4efb\u5b87<\/a>\u8868\u793a\u3002&#8221;\u8fd9\u4e9b\u5143\u6570\u636e\u4e3a\u89c6\u9891\u63d0\u4f9b\u4e86\u6e05\u6670\u7b80\u6d01\u7684\u6458\u8981\uff0c\u4f7f\u5e73\u53f0\u63a8\u8350\u7cfb\u7edf\u80fd\u66f4\u597d\u5730\u8bc6\u522b\u51fa\u5185\u5bb9\u91cd\u70b9\u3002\u201d<\/p>\n<figure id=\"attachment_20544\" aria-describedby=\"caption-attachment-20544\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20544 size-full\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_2459252427.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-20544\" class=\"wp-caption-text\">\u7ef4\u6301\u7528\u6237\u7c98\u6027\u7684\u6838\u5fc3\u5728\u4e8e\u901a\u8fc7\u81ea\u7136\u63a8\u8350\u673a\u5236\u5b9e\u73b0\u5185\u5bb9\u4e0e\u89c2\u4f17\u7684\u7cbe\u51c6\u5339\u914d\u3002<\/figcaption><\/figure>\n<p>\u9057\u61be\u7684\u662f\uff0c\u5927\u591a\u6570\u7528\u6237\u751f\u6210\u5185\u5bb9(UGC)\u5e73\u53f0\u90fd\u5b58\u5728\u6b20\u7f3a\u5143\u6570\u636e\u7684\u95ee\u9898\uff0c\u5373\u5927\u91cf\u5185\u5bb9\u7f3a\u4e4f\u63cf\u8ff0\u6027\u6807\u9898\u6216\u6807\u7b7e\u3002\u8bb8\u591a\u5e73\u53f0\u4f1a\u501f\u52a9\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff08Generative AI\uff09\u6765\u5efa\u7acb\u5e76\u8865\u5145\u7f3a\u5931\u7684\u5143\u6570\u636e\uff0c\u4f46\u5f20\u6559\u6388\u8ddf\u5176\u5408\u8457\u8005\u5728\u5176\u6700\u65b0\u7814\u7a76<a href=\"http:\/\/dx.doi.org\/10.2139\/ssrn.5051488\">\u300a\u4eba\u5de5\u667a\u80fd\u751f\u6210\u5143\u6570\u636e\u5bf9\u7528\u6237\u751f\u6210\u5185\u5bb9\u5e73\u53f0\u7684\u4ef7\u503c\uff1a\u6765\u81ea\u5927\u89c4\u6a21\u5b9e\u5730\u5b9e\u9a8c\u7684\u8bc1\u636e\u300b<\/a>\u4e2d\u53d1\u73b0\uff0c\u8fd9\u79cd\u505a\u6cd5\u7684\u6548\u679c\u6709\u8bb8\u591a\u4e0d\u8db3\u4e4b\u5904\u3002<\/p>\n<p>\u201c\u5c3d\u7ba1\u4eba\u7c7b\u521b\u4f5c\u7684\u6807\u9898\u901a\u5e38\u6bd4\u4eba\u5de5\u667a\u80fd\u751f\u6210\u7684\u6807\u9898\u66f4\u597d\uff0c\u4f46\u540e\u8005\u4ecd\u5177\u6709\u4ef7\u503c\uff0c\u56e0\u4e3a\u5b83\u4eec\u80fd\u51cf\u5c11\u53d6\u6807\u9898\u7684\u65f6\u95f4\uff0c\u5e76\u81f3\u5c11\u4e3a\u4eba\u7c7b\u521b\u4f5c\u8005\u8fdb\u884c\u4e0b\u4e00\u6b65\u4f18\u5316\u63d0\u4f9b\u4e86\u7075\u611f\uff0c\u201d \u5f20\u6559\u6388\u8bf4\u3002\u201c\u5373\u4f7f\u4eba\u5de5\u667a\u80fd\u7684\u6574\u4f53\u8868\u73b0\u6b20\u4f73\uff0c\u5176\u8f93\u51fa\u4ecd\u53ef\u63d0\u4f9b\u6307\u5bfc\uff0c\u5c24\u5176\u662f\u5bf9\u90a3\u4e9b\u6280\u80fd\u6c34\u5e73\u8f83\u4f4e\u3001\u96be\u4ee5\u81ea\u884c\u521b\u4f5c\u6709\u6548\u6807\u9898\u7684\u5185\u5bb9\u751f\u4ea7\u8005\u800c\u8a00\u3002\u201d<\/p>\n<p><strong>\u5f53\u4eba\u5de5\u667a\u80fd\u626d\u8f6c\u5c40<\/strong><strong>\u9762<\/strong><\/p>\n<p>\u5728\u672c\u7814\u7a76\u4e2d\uff0c\u5f20\u6559\u6388\u4e0e\u65b0\u52a0\u5761\u56fd\u7acb\u5927\u5b66\u6559\u6388Goh Khim Yong\u3001\u535a\u58eb\u751f\u5f20\u5fc3\u6021\uff0c\u4ee5\u53ca\u7814\u7a76\u5458\u5b59\u8fb0\u6714\u5408\u4f5c\uff0c\u8054\u540c\u4e9a\u6d32\u4e00\u4e2a\u4e3b\u8981\u7684\u77ed\u89c6\u9891\u5e73\u53f0\u5c55\u5f00\u4e86\u4e00\u7cfb\u5217\u5b9e\u9a8c\u3002\u5c3d\u7ba1\u8be5\u5e73\u53f0\u62e5\u6709\u8d85\u8fc73\u4ebf\u7684\u65e5\u6d3b\u8dc3\u7528\u6237\uff0c\u4f46\u4e0e\u5176\u4ed6\u7528\u6237\u751f\u6210\u5185\u5bb9\u5e73\u53f0\u76f8\u4f3c\uff0c\u4ec5\u670960.7%\u7684\u89c6\u9891\u5e26\u6709\u6807\u9898\u3002<\/p>\n<p>\u7814\u7a76\u56e2\u961f\u5206\u6790\u4e86\u7531\u903e200\u4e07\u540d\u7528\u6237\u751f\u6210\u7684\u8d85\u8fc71,000\u4e07\u6761\u89c6\u9891\uff0c \u5e76\u5c06\u5176\u5206\u4e3a\u4e24\u7c7b\uff1a\u5b9e\u7528\u578b\u89c6\u9891\uff0c\u5176\u4e3b\u8981\u76ee\u7684\u662f\u63d0\u4f9b\u5b9e\u7528\u4e14\u5177\u6559\u80b2\u6027\u7684\u4fe1\u606f\uff0c\u4f8b\u5982\u65b0\u95fb\u3001\u6d4b\u8bc4\u548c\u6559\u7a0b\uff1b\u4ee5\u53ca\u4eab\u4e50\u578b\u89c6\u9891\uff0c\u5305\u62ec\u5a31\u4e50\u6216\u65f6\u5c1a\u751f\u6d3b\u5185\u5bb9\uff0c\u4f8b\u5982vlog\u3001\u641e\u7b11\u77ed\u5267\u548c\u65c5\u884c\u8bb0\u5f55\u3002\u5728\u5b9e\u9a8c\u5f00\u59cb\u524d\uff0c61.3%\u7684\u5b9e\u7528\u578b\u89c6\u9891\u548c57.3%\u7684\u4eab\u4e50\u578b\u89c6\u9891\u62e5\u6709\u6807\u9898\u3002<\/p>\n<p>\u8be5\u5e73\u53f0\u4e8e2023\u5e747\u6708\u63a8\u51fa\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5de5\u5177\uff0c\u901a\u8fc7\u4ece\u89c6\u9891\u4e2d\u622a\u53d6\u7247\u6bb5\u3001\u63d0\u53d6\u89c6\u89c9\u5143\u7d20\u548c\u6587\u5b57\uff0c\u4ece\u800c\u751f\u6210\u80fd\u591f\u53cd\u6620\u89c6\u9891\u5185\u5bb9\u7684\u5143\u6570\u636e\u3002\u7814\u7a76\u4eba\u5458\u5c06\u521b\u4f5c\u8005\u968f\u673a\u5206\u914d\u5230\u5b9e\u9a8c\u7ec4\u6216\u5bf9\u7167\u7ec4\uff1a\u5b9e\u9a8c\u7ec4\u53ef\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u751f\u6210\u7684\u6807\u9898\uff0c\u800c\u5bf9\u7167\u7ec4\u53ea\u80fd\u81ea\u884c\u521b\u4f5c\u6807\u9898\u3002<\/p>\n<p>\u7814\u7a76\u53d1\u73b0\uff0c\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u4f7f\u89c6\u9891\u6dfb\u52a0\u6807\u9898\u7684\u6982\u7387\u63d0\u9ad8\u4e8641.4%\uff0c\u6dfb\u52a0\u6807\u7b7e\u7684\u6982\u7387\u63d0\u9ad8\u4e8672.4%\u3002\u603b\u4f53\u800c\u8a00\uff0c\u4f7f\u7528AI\u751f\u6210\u6807\u9898\u7684\u89c6\u9891\uff0c\u5176\u5e73\u5747\u64ad\u653e\u91cf\u589e\u52a0\u4e861.6%\uff0c\u89c2\u770b\u65f6\u957f\u589e\u52a0\u4e860.9%\u3002<\/p>\n<p>\u5bf9\u4e8e\u6280\u80fd\u6c34\u5e73\u8f83\u4f4e\u7684\u521b\u4f5c\u8005\uff0c\u6216\u5176\u7c89\u4e1d\u603b\u6570\u548c\u89c6\u9891\u6570\u91cf\u4f4e\u4e8e\u4e2d\u4f4d\u6570\u7684\u521b\u4f5c\u8005\u800c\u8a00\uff0cAI\u751f\u6210\u7684\u6807\u9898\u6709\u52a9\u4e8e\u5c06\u64ad\u653e\u91cf\u63d0\u53471.6%\u5e76\u5ef6\u957f\u89c2\u770b\u65f6\u95f41.3%\u3002 \u6b64\u5916\uff0c\u7814\u7a76\u5bf9\u8fd19,400\u4e07\u6761\u89c6\u9891\u7684\u989d\u5916\u6570\u636e\u96c6\u8fdb\u884c\u6df1\u5165\u5206\u6790\u540e\u53d1\u73b0\uff0c\u4f7f\u7528AI\u5de5\u5177\u7684\u521b\u4f5c\u8005\u7ec4\u522b\u5728\u70b9\u8d5e\u3001\u5206\u4eab\u548c\u5173\u6ce8\u6570\u91cf\u65b9\u9762\u90fd\u660e\u663e\u66f4\u9ad8\u3002<\/p>\n<figure id=\"attachment_20546\" aria-describedby=\"caption-attachment-20546\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20546 size-full\" src=\"https:\/\/www.bschool.cuhk.edu.hk\/chi\/wp-content\/uploads\/shutterstock_2331260575.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-20546\" class=\"wp-caption-text\">AI\u80fd\u591f\u751f\u6210\u57fa\u672c\u7684\u4e3b\u9898\u6458\u8981\uff0c\u4f46\u5e38\u5e38\u7f3a\u4e4f\u6709\u52a9\u4e8e\u63d0\u5347\u6e05\u6670\u5ea6\u548c\u7528\u6237\u53c2\u4e0e\u5ea6\u7684\u5173\u952e\u60c5\u666f\u63cf\u8ff0\u3002<\/figcaption><\/figure>\n<p>\u201c\u4eba\u5de5\u667a\u80fd\u751f\u6210\u7684\u5143\u6570\u636e\u53ef\u4ee5\u4e30\u5bcc\u63a8\u8350\u7cfb\u7edf\u7684\u8f93\u5165\u4fe1\u606f\uff0c\u4ece\u800c\u63d0\u9ad8\u7528\u6237\u8ddf\u5185\u5bb9\u5339\u914d\u7684\u51c6\u786e\u6027\uff0c\u5e76\u63d0\u5347\u7cfb\u7edf\u6574\u4f53\u7684\u4e2a\u6027\u5316\u6c34\u5e73\uff0c\u201d \u5f20\u6559\u6388\u8868\u793a\u3002\u201c\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u751f\u6210\u6807\u9898\u7684\u89c6\u9891\uff0c\u5176\u89c2\u4f17\u7fa4\u4f53\u7684\u591a\u6837\u6027\u8f83\u5927\uff0c\u8fd9\u8868\u660e\u6539\u8fdb\u540e\u7684\u5143\u6570\u636e\u4f7f\u7cfb\u7edf\u80fd\u591f\u5c06\u5185\u5bb9\u63a8\u9001\u7ed9\u66f4\u5e7f\u6cdb\u4e14\u591a\u6837\u5316\u7684\u53d7\u4f17\u7fa4\u4f53\u3002\u201d<\/p>\n<p><strong>\u4eba\u7c7b\u5927\u8111 <\/strong><strong>vs. 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