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Flipping doomsday panic into positive climate action

Melting glaciers, mass extinctions, increasingly frequent extreme weather events… For decades, environmental campaigns have relied on catastrophic images and stark warnings to raise public awareness of climate change. However, experience has shown that overemphasising “doomsday scenarios” often leaves people feeling powerless, numb or even resentful, ultimately backfiring. Therefore, to inspire proactive response to climate change, we urgently need to reframe our narrative of environmental action.

Featured Stories
Featured Stories
Redefining corporate governance through transparency and openness for a sustainable future

As sustainability gains importance globally, “corporate governance” has become a major focus in the business sector, forming one of the three pillars of ESG (Environmental, Social, and Governance). Traditionally centred on internal controls and management systems, corporate governance now encompasses the interests of various stakeholders and serves as a crucial metric of a company’s sustainability efforts. Beyond fulfilling environmental standards and honouring audit obligations, how can future businesses innovate in corporate governance and enhance sustainability, achieving triple-win outcomes for the business, the environment and society?

Featured Stories
School News
CUHK MiM students tackle tourism challenges in Japan’s San’in region

Students of Master of Science in Management (MiM) Programme at The Chinese University of Hong Kong (CUHK) Business School embarked on the Capstone Project, immersing themselves in the San’in region in Japan from 28 May to 7 June 2024. This study trip, conducted in partnership with the San’in Tourism Organisation, challenged students to develop strategies to unlock the region’s tourism potential.

School News
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Business School in the region to offer BBA, MBA & Executive MBA programme