CONNECT – December 2016
The Chinese University of Hong Kong (CUHK) Business School’s magazine CONNECT provides a platform to inform readers of selected business topics through articles written by staff and guest writers.
In this issue, we look at China’s business in the global economy by presenting the keynote speech by Prof. Anil K. Gupta at the CUHK Business School Conference and an exclusive interview with him.
We also look at an interesting marketing research by Jessica Kwong, Associate Professor of Department of Marketing in our Business School about loyalty programs.
Last but not least, we’d like to share with you the inspiring story of Viola Wong from one of our EMBA “Talking to CEOs” series.
Contents
- Cover Story: China Inc. on the Global Stage
- What China Needs to Do Now
- What Makes Consumers Use Their Loyalty Points?
- CEO Spotlight: When There’s Love, There’s Hope
- CUHK Business School MBA Town Centre Grand Reopening
Please click here to download the magazine in PDF format.
