CONNECT Vol. 27 – December 2018 is Available!

The Chinese University of Hong Kong (CUHK) Business School’s magazine CONNECT provides a platform to inform readers of selected business topics through articles written by staff and guest writers.

In this issue, we start off by taking a look at the human genome, if there are specific genetic markers involved in genetic influences on leadership, answering the question on whether leaders are born or made and how either answer would still make it a mixed blessing with complicated effects.

One of the most popular online group buying e-commerce platform in the U.S. celebrates its 10th anniversary this year, and we take a look at the science of group buying, comparing it to a China e-commerce company that bears a similar nature. Beyond the simplicities of forming a group of people to enjoy quantity discounts, we find out what other motivations and behaviours should a good coupon model be able to drive and elicit.

On the topic of getting close to consumers, we explore a timely topic on how to take customer service to the next level in order to compete and survive in today’s service industry. While creativity and innovation in customer service are not new directives, we try to find out how good is good enough.

Contents

Please click here to download the magazine in PDF format.