CUHK Business School launches countryside conservation project with Hakka lunch forum
The School of Hotel and Tourism Management of the Chinese University of Hong Kong (CUHK) Business School hosted a special Hakka Lunch Forum on 20 August 2025 to mark the launch of a countryside conservation project funded by the HKSAR Government.
The forum, titled “Flavours and Heritage: A Hakka Journey Through Food and Culture in Mui Tsz Lam, Yim Tin Tsai, and Yung Shue Au”, brought together representatives from the three villages to celebrate Hakka food culture. Through the sharing of stories, traditions, and authentic cuisine, the event not only fostered exchange, understanding, and appreciation of the rich heritage and culinary legacy of these unique rural communities, but also sought to bring Hakka culture and traditions beyond the villages to the wider public.
The event was held in association with the National Ecology Day 2025, demonstrating the School’s support for eco-education and eco-recreation. It contributed to raising public awareness of ecological conservation and promoting the green transformation of society.
The forum also marked the official launch of a HK$3 million project supported by Countryside Conservation Funding Scheme. Led by Professor Lisa Wan Chun-ying, this 28-month project seeks to showcase the unique cultural heritage of Mui Tsz Lam, Kuk Po, and Kat O through innovative themed rural tourism. Its initiatives will focus on rural-to-urban marketing strategies and sustainable brand building.
