CUHK MiM Capstone Project revitalises tourism in Okayama, Japan

Preparing for the challenge

The journey began on 24 April 2025 with a case launch in Hong Kong, where DILOPG representatives who travelled from Japan to introduce Okayama’s unique tourism landscape. Students then participated in intensive consultancy workshops, mastering presentation techniques, problem-solving frameworks, and professional communication skills to prepare for their roles as international consultants.

 

Immersing in Okayama

Embarking on a 11-day study trip in Okayama, the students conducted field research, engaged with local stakeholders, and experienced the region’s culture—from the Kurashiki Bikan Historical Quarter to rejuvenating hot springs. The students also gained insights into Japan’s diverse business landscape and broadened their global perspectives through visits to Nissin Foods, KEWPIE Corporation, Aozora Bank, and Marubeni Corporation.

These firsthand experiences deepened their understanding of Okayama’s tourism ecosystem and business environment, providing practical insights for their proposal development.

Concluding the impact

At the final presentation, student teams delivered innovative proposals to local stakeholders, demonstrating their ability to address complex business issues in a cross-cultural setting.

Bringing theories to life

The MiM Capstone Project remains a cornerstone of the programme, empowering students to tackle real-world challenges with confidence and creativity.