Shining Performance by CUHK Business School Students in EY Academy CSR Challenge 2016

A group of Chinese University of Hong Kong (CUHK) Business School students who enrolled to the EYAcademy (EYA) Program performed remarkably in the EYA CSR Challenge 2016 organised by Ernst & Young (EY).

The undergraduate students participated in the champion team, as well as in the 1st and 2nd runner up teams. One participating student Wong Wing-suet (Year 2) of Professional Accountancy Program (Global Accounting Stream) was also awarded the 1st runner up of Top Performing Cadet and offered an internship opportunity in EY’s offices.

With the theme “Better Living, Better World”, the EYA CSR Challenge requires students to interview selected entrepreneurs of local startups, understand their business, and conduct market research before proposing some innovative ideas on the value proposition of the entrepreneurial products. In the 1st round on March 26, ten teams of EYA cadets, each consisting of around ten students from different universities, exhibited their new products to the public in Hong Kong Science Park, and collected feedback from the users. Two weeks later, each of the teams ran another exhibition plus a semi-final presentation at the EY’s office. Five finalist teams were then selected to compete for the championship when they were required to do a final round presentation and address queries from the judges.

About EYAcademy
EYAcademy is a program designed to provide local undergraduate students with a full range of outside-the-classroom experiences including mentoring, skills training, team work and networking and internships in EY’s Hong Kong and Mainland China offices.

Photo courtesy of EYAcademy