Cai, Gaoyang

Publications

• Cai, G., Jiao, Q., Lu, J., and Zheng, J. (2024), “Coupling Information Disclosure with a Quality Standard in R&D Contests“, The Journal of Industrial Economics, 72(3), 1299-1337.
• Han, X., Cai, G., & Gu, G. (2026). “Disintermediation Governance and Complementor Innovation: An Empirical Look at Amazon.com“, Management Science, Forthcoming.

Working Papers

• Cai, G., & Han, X. (2026), “Information Disclosure in Dynamic Negotiations: Strategic Signaling and Price Discrimination”
• Cai, G., Han & Gu, G. (2026), “Recommendation with Preferential Visibility: The Impacts on Seller Competition and Consumer Satisfaction”
• Cai, G., Han, X., Sun, C., & Xie, Y. (2026), “The Cost of Knowing: Competition and Search Frictions in Platform-Mediated Negotiations”
• Cai, G., & Han, X. (2026), “Privacy Regulation in Behavioral Targeting with Limited Seller Commitment”

• Research Data Collection and Project Development, Ph.D. Research Grants, Kellogg School of Management, Northwestern University, US$2500 per year, 2023-2025
• Platform Recommendation Algorithm, Niche Market Entry, and Quality Competition, Marketing Science Institute Research Grant, Marketing Science Institute, US$5000, 2024                                                              
• Disintermediation Governance and Complementor Innovation: An Empirical Look at Amazon.com, INFORMS, E-Business Best Paper Award, 2023

• Ad hoc reviewer for Management Science, 2026