Choi, Miju

BSc (Sangji University); MSc (University of Surrey); PhD (PolyU)

Lecturer

Contact

School of Hotel and Tourism Management

Room 702, 7/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 1905

mijuchoi@baf.cuhk.edu.hk

Biography

Dr. Miju Choi joined the School of Hotel and Tourism Management at The Chinese University of Hong Kong as Lecturer in August 2015. She received her Master’s degree in Tourism Management from the University of Surrey in the United Kingdom. Dr. Choi has also displayed strong potential and promise as a scholar. She received the “Rising Scholar Award” at the 80th Tourism Sciences Society of Korea (International Conference on Tourism, 13-15 July, 2016) and received the “Best Paper Award” at the World Conference on Hospitality, Tourism and Event Research & International Convention and Expo Summit in 2015. In addition, she has had the “Best Paper Award” at the Global Tourism & Hospitality Conference and Asia Tourism Forum in 2014. Her diverse teaching and industry experiences have informed her research interest, which lies in cross-cultural research as well as in tourist psychology in shopping tourism.

Teaching Areas

Management of Hospitality and Real Estate Business
Travel and Tourism Management
Management of Lodging Facilities
Training and Development for Service Business
Overseas Study Trip

Research Interests

Shopping Tourism
Destination Marketing
Tourist Psychology
Hospitality Management

  • Publications & Working Papers
    • M. J. Choi, R. Law, and C. Heo (2016), “Shopping destinations and trust-Tourist attitudes: Scale development and validation,” Tourism Management, 54, 490-501.
    • M. J. Choi, C. Heo, and R. Law (2016), “Progress in shopping tourism,” Journal of Travel & Tourism Marketing, 33(1), 1-24.
    • M. J. Choi, C. Heo, and R. Law (2016), “Developing a typology of Chinese shopping tourists: An application of the Schwartz’ model of universal human values,” Journal of Travel & Tourism Marketing, 33(2), 141-161.
    • M. J. Choi (2016), “Examining the factor related to tourists’ perceived value of shopping tourism,” The 80th Tourism Sciences Society of Korea, Pyeongchang, Korea, July 13-15.
    • M. J. Choi and R. Law (2015), “Does individual’s regulatory fit affect restaurant selection?International Journal of Business and Information, 10(4), 413-432.
    • M. J. Choi, R. Law, and C. Heo (2015), “Trust of tourists toward shopping destinations: Development of a shopping destination trust scale,” World Conference on Hospitality, Tourism and Event Research (WHTER) & International Convention and Expo Summit (ICES) 2015, Seoul, Korea, May 20-22.
    • M. J. Choi and R. Law (2015), “Does individual’s regulatory fit affect restaurant selection?” International Symposium on Business Management, Kuala Lumpur, Malaysia, April 1-3.
    • C. Heo and M. J. Choi (2014), “When tradition meets modernity: Are you willing to pay more for organic food at restaurant?” International Conferences on Tourism. Dalian, China, June 25-28.
    • M. J. Choi and C. Heo (2014), “A review of theme park studies from 1986 to 2013.” International Conferences on Tourism, Dalian, China, June 25-28.
    • M. J. Choi and C. Heo (2014), “The impact of service quality at a historical site on tourist satisfaction, recommendation and revisit intention: An application of HISTOQUAL,” Experiential Learning in Hospitality and Tourism. Macau (SAR), China, May 20-23.
    • M. J. Choi and C. Heo (2014), “The importance of employee’s emotional intelligence in the theme park industry,” Experiential Learning in Hospitality and Tourism. Macau (SAR), China, May 20-23.
    • M. J. Choi, C. Heo, and R. Law (2014), “Shopping tourism: A review of tourists’ shopping in tourism research,” Global Tourism & Hospitality Conference and Asia Tourism Forum, Hong Kong (SAR), China, May 18-21.
    • M. J. Choi and C. Heo (2013), “Developing a conceptual model for tourists’ perceived value of shopping tourism,” The 11th Asia Pacific CHRIE Conference, Macau (SAR), China, May 21-24.
  • Awards & Honours
    • Rising Scholar Award, The 80th Tourism Sciences Society of Korea. Pyeongchang, Korea, July 13-15 2016.
    • Best Paper Award, World Conference on Hospitality, Tourism and Event Research & International Convention and Expo Summit
    • Best Paper Award, Global Tourism & Hospitality Conference and Asia Tourism Forum, Hong Kong (SAR), China, May 18-21
    • The Best Top 20 Paper Award, Experiential Learning in Hospitality and Tourism, Macau (SAR), China, May 20-23