Guo, Liang(郭亮)

BA (Peking U); MSc (NUS); PhD (California at Berkeley)



Department of Marketing

Room 1114, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 7830


Prof. Liang Guo is a Professor of Marketing at The Chinese University of Hong Kong (CUHK) Business School. He received a PhD in Business Administration from University of California at Berkeley, and a BA in Economics from Beijing University. His research interests include economics of psychology, marketing strategy, industrial organisation, and applied economics. His research work has been accepted for publication at the Journal of Economics and Management Strategy, Journal of Marketing Research, Management Science, Marketing Science, and Productions and Operations Management. He is on the editorial board of Marketing Science, and serves as the Associate Editor for Quantitative Marketing and Economics and Management Science. He was named the “MSI Young Scholar” in 2009, and the “Cheung Kong Chair Professor” in 2015.

Teaching Areas

Marketing Engineering
Pricing Strategy
Marketing Strategy
Marketing Management

Research Interests

Economics of Psychology
Marketing Strategy
Industrial Organisation
Applied Economics

  • Grants
    • “The Rationality of Anchoring in Economic Valuations”, awarded by Hong Kong Research Grants Council, 2015-2018
    • “Elicitation Procedures and Preference Reversals: A Rational Approach”, awarded by Hong Kong Research Grants Council, 2015-2017