Hu, Mandy Mantian

BA (Fudan University); MA (Tufts University); MPhil, PhD (New York)

Assistant Professor

Contact

Department of Marketing

Room 1105, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 5908

mandyhu@baf.cuhk.edu.hk

Teaching Area

Marketing Research
Internet Marketing

Research Interest

Empirical Modelling
Word of Mouth
Consumer Search and Learning
Social Network
TMT, Auto and FinTech industries

  • Grants
    • “Consumer Behaviour Within a Network: Modelling Network Formation and the Effects of Network Structure”, awarded by Research Grants Council with HK$540,000, 2016-2019
    • “Consumer Buying and Referral of Social Coupons: Modelling Consumer Sequential Choices under Uncertainty and Assurance Contract “, awarded by Research Grants Council with HK$523,992, 2014-2016 (Principal Investigator)