Hung, Peter C.

BBA (CUHK); MBA (Chicago)

Adjunct Associate Professor

Contact

Department of Marketing

Room 1101, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 2603 5473

mkt@cuhk.edu.hk

Biography

Mr. Peter Hung is President and Chief Representative of Forbes Global Holdings. Mr. Hung oversees the global brand and licensing business and certain joint venture business for Forbes Media. Previously he was the Chief Operating Officer for China Motion Telecom International in Hong Kong and a micro financing business in China. Mr. Hung has extensive cross-cultural marketing experience having spent his earlier career at AT&T, DM&B and Johnson & Johnson in both US and Hong Kong. Mr. Hung received first class honours in BBA (Marketing) from The Chinese University of Hong Kong and MBA from the University of Chicago Booth School of Business.

Research Interest

Marketing Strategy
Consumer Choice Decision
Cross-cultural Communication