Iyer, Ganesh
Iyer, Ganesh
BEng (Bombay); MA (Bombay); PhD (Toronto)
Distinguished Visiting Professor
Contact
Department of Marketing
Room 1106, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong
Biography
Prof Ganesh Iyer is a Distinguished Visiting Professor of Marketing at The Chinese University of Hong Kong. He received his PhD from the University of Toronto, and he was previously on the faculty at Olin Business School, Washington University in St. Louis. He is currently a Senior Editor for Marketing Science and has been an Associate Editor for Marketing Science, Management Science, and Quantitative Marketing and Economics. He was also a member of the Board of the Informs Society for Marketing Science as Secretary of the Board from 2012-2016. He has served as the Associate Dean for Academic Affairs and Chair of Faculty of Berkeley Haas from 2008-2010, Member and Chair of the Berkeley Haas Policy and Planning Committee from 2012-2014, and Chair of the school’s Marketing Group from 2010-2011.
Prof Iyer’s research uses economic theory to study marketing strategy problems. He has written extensively on various areas of marketing strategy, including the coordination of product distribution, marketing information, internet strategy, strategic communication, and bounded rationality in marketing strategy. His research has won the Little Award in 2000 for the best paper published in Management Science and Marketing Science, and he has been a finalist for this best paper award on four other occasions (1998, 2003, 2005 and 2012). His papers have also been finalists for the Informs Society of Marketing Science Long Term Impact Award in 2012, 2013 and 2014.
Teaching Areas
Research Interests
Competitive Marketing Strategy
Internet Strategy and E-commerce
Algorithms and Marketing Strategy
Information Design
Distribution Channels
Advertising and Communication
Marketing and Development
Publications & Working Papers
- Ganesh Iyer, Jesse Yao and Zachary Zhong (2026), “Algorithmic Targeting and the Precision Recall Trade-off,” Marketing Science, forthcoming.
- Ganesh Iyer and T. Tony Ke (2024), “Competitive Model Selection in Algorithmic Targeting,” Marketing Science, 43 (6), 1226-1241.
- Xing Zhang, Ganesh Iyer, Xiaoyan Xu, and Juin Kuan Chong (2023), “Sunk Cost Effect, Self-Control and Contract Design,” Journal of Marketing Research, 61(5), 975-992.
- Ganesh Iyer and Gustavo Manso (2022), “Recommendations with Feedback,” Review of Financial Studies, 36(2), 501-533.
- Ganesh Iyer and Shubhranshu Singh (2022), “Persuasion Contest: Disclosing Own and Rival Information,” Marketing Science, 41(4), 682-709.
- Ganesh Iyer, Vivek Nandur, and David Soberman (2022), “Vaccine Hesitancy and Monetary Incentives,” Humanities and Social Sciences Communications, 9, 81.
- Ganesh Iyer and Zemin (Zachary) Zhong (2022), “Pushing Notifications as Dynamic Information Design,” Marketing Science, 41(1), 51-72.
- Ganesh Iyer and Hema Yoganarasimhan (2021), “Strategic Polarization in Group Interactions,” Journal of Marketing Research, 58(4), 782-800.
- Qiang Fu and Ganesh Iyer (2019), “Multimarket Value Creation and Competition,” Marketing Science, 38(1), 129-149.
- Ganesh Iyer and Shubhranshu Singh (2018), “Voluntary Product Safety Certification,” Management Science, 64(2), 695-714.
- Ganesh Iyer and David Soberman (2015), “Social Responsibility and Product Innovation,” Marketing Science, 35(5), 727-742.
- Ganesh Iyer and Zsolt Katona (2015), “Competing for Attention in Social Communication Markets,” Management Science, 62(8), 2304-2320.
- Liang Guo and Ganesh Iyer (2013), “Multilateral Bargaining and Downstream Competition,” Marketing Science, 32(3), 411-430.
- Ganesh Iyer and Dmitri Kuksov (2012), “Competition in Consumer Shopping Experience,” Marketing Science, 31(6), 913-933.
- Yuxin Chen, Ganesh Iyer, and Amit Pazgal (2010), “Limited Memory, Categorization, and Competition,” Marketing Science, 29(4), 650-670.
- Liang Guo and Ganesh Iyer (2010), “Information Acquisition and Sharing in a Vertical Relationship,” Marketing Science, 29(3), 483-506.
- Ganesh Iyer and Dmitri Kuksov (2010), “Consumer Feelings and Equilibrium Product Quality,” Journal of Economics and Management Strategy, 19(1), 137-168.
- Ganesh Iyer and Erik Durbin (2009), “Corruptible Advice,” American Economic Journal: Microeconomics, 1(2), 220-242.
- G. Iyer, C. Narasimhan, and R. Niraj (2007), “Information and Inventory in Distribution Channels,” Management Science, 53(10), 1551-1561.
- G. Iyer, D. Soberman, and J. M. Villas-Boas (2005), “The Targeting of Advertising,” Marketing Science, 24(3), 461-476.
- Ganesh Iyer and Amit Pazgal (2003), “Internet Shopping Agents: Virtual Colocation and Competition,” Marketing Science, 22(1), 85-106.
- Ganesh Iyer and J. Miguel Villas-Boas (2003), “A Bargaining Theory of Distribution Channels,” Journal of Marketing Research, 40(1), 80-100.
- Ganesh Iyer, Yuxin Chen, and V. Padmanabhan (2002), “Referral Infomediaries,” Marketing Science, 21(4), 412-434.
- Ganesh Iyer and Yuxin Chen (2002), “Consumer Addressability and Customized Pricing,” Marketing Science, 21(2), 197-208.
- Ganesh Iyer and David Soberman (2000), “Markets for Product Modification Information,” Marketing Science, 19(3), 203-225.
- Ganesh Iyer (1998), “Coordinating Channels Under Price and Non-Price Competition,” Marketing Science, 17(4), 338-355.
Awards & Honours
- Finalist for the Informs Long-Term Impact Award, 2014 & 2015
- Finalist for the John D.C Little Best Paper Award, 2012
- Finalist for the 2012 Informs Long-Term Impact Award, 2012
- Honorable Mention for the Earl F. Cheit Outstanding Teaching Award, 2008
- Informs Society for Marketing Science Doctoral Consortium, Faculty Fellow, 2015, 2017, 2018, 2019, 2021
- AMA-Sheth Doctoral Consortium, Faculty Fellow, 2006, 2010, 2012, 2014, 2015
- Finalist for the John D.C. Little Best Paper Award, 2005
- Marketing Science Institute’s Young Scholars Program, 2005
- Finalist for the John D.C. Little Best Paper Award, 2003
- Schwabacher Fellowship, Haas School of Business, 2002-03
- Marketing Science Institute’s Young Scholars Program, 2001
- Winner of the John D.C. Little Best Paper Award, 2000
- Finalist for the John D.C. Little Best Paper Award, 1998
- University of Toronto Representative to the Doctoral Consortium, 1994
- Social Sciences and Humanities Research Council of Canada Doctoral Fellowship, 1994-1995
- Ontario Graduate Scholarship (OGS), 1993-1996
- William Twaits Scholarship, 1992-1993
- University of Toronto Open Scholarship, 1991-1995
Academic/Professional Services
- Marketing Science Editor-in-Chief Search Committee Chair, January 2024 – present
- Marketing Science Editor-in-Chief Search Committee, January 2021 – June 2021
- Marketing Science Journal Review Committee, June-September 2013
- Secretary, Informs Society for Marketing Science (ISMS), January 2012 – 2016
- Panel Member NSF Decision, Risk and Management Science Panel, 2007, 2014 – 2016
- Senior Editor: Marketing Science, 2014 – 2022
- Associate Editor: Marketing Science, 2007- 2014
- Guest Editor-in-Chief: Marketing Science, 2010 – 2012
- Associate Editor: Management Science, 2010 – 2014
- Associate Editor: Quantitative Marketing and Economics, 2004 – 2014
- Senior Editor: Production and Operations Management, 2013-2014
- Editorial Board Member: Marketing Science, 2003-2007
- Editorial Board Member: Journal of Marketing, 2005-2008
- Editorial Board Member: Review of Marketing Science, 2002 – 2010
- Editorial Board Member California Management Review, 2007 – present
- Production and Operations Management (Area Editor), Special Issue on “Marketing and Operations Management Interfaces and Coordination”
Financial Times Executive MBA Ranking 2025