Ke, Tony Te

Biography

Professor Tony Ke is a Professor of Marketing, Professor of Decisions, Operations and Technology (by courtesy), Professor of Economics (by courtesy), and the Chairperson of the Department of Marketing at the Chinese University of Hong Kong (CUHK) Business School. He received a PhD in Operations Research, an MA in Statistics and an MA in Economics from University of California at Berkeley, and a BS in Physics and a BS in Statistics from Peking University. His research is in the area of quantitative marketing, microeconomic theory and industrial organisation. His recent works focus on consumer search, online advertising and platforms, economics of privacy, data and algorithms, and digital wellbeing. His research work has been accepted for publication at Management Science, Marketing Science, Journal of Marketing Research, Journal of Economic Theory, American Economic Journal: Microeconomics, Manufacturing & Service Operations Management, and Production and Operations Management. He spent five years as an assistant professor at MIT Sloan School of Management and Operations Research Center before joining CUHK. He is an associate editor of Marketing Science, Management Science, Journal of Marketing Research and Quantitative Marketing and Economics.

Teaching Areas

Customer Analytics
Economincs of AI

Research Interests

Quantitative Marketing
Industrial Organisation
Microeconomic Theory