Kim, Michelle Yoosun（金攸宣）
BBA (Korea University); PhD(UC San Diego)
Assistant Professor
Contact Room 1111, 11/FCheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong
+852 3943 7852
yoosunkim@cuhk.edu.hk
Biography
Professor Michelle Yoosun Kim is an Assistant Professor of Marketing at The Chinese University of Hong Kong. Her research focuses on consumer judgment and decision making.
Teaching Areas
Sustainability in Marketing
Research Interests
Judgment and Decision Making
Consumer Well-being
- Publications & Working Papers
Publication
- Taewoo Kim, Hyejin Lee, Michelle Yoosun Kim, SunAh Kim, and Adam Duhachek (2023), “AI increases unethical consumer behavior due to reduced anticipatory guilt,” Journal of the Academy of Marketing Science, 51 (4), 785-801.