Kim, Michelle Yoosun
Kim, Michelle Yoosun 金攸宣
BBA (Korea University); PhD(UC San Diego)
Assistant Professor
Contact
Department of Marketing
Room 1111, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong
+852 3943 7852
Biography
Professor Michelle Yoosun Kim is an Assistant Professor of Marketing at The Chinese University of Hong Kong. Her research focuses on consumer judgment and decision making.
Teaching Areas
Sustainability in Marketing
Research Interests
Judgment and Decision Making
Consumer Well-being
Publications & Working Papers
- Michelle Yoosun Kim, Ayelet Gneezy, and Alex Imas (2026), “Pulling Up the Ladder: Enduring Adversity Increases Opposition to Reform,” PNAS Nexus, 5(6), 128.
- Michelle Yoosun Kim, Tianqi Chen, Rachel Gershon, Sydney Scott, Daniella Kupor, and Remi Trudel (2026), ‘Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences and Naturalness Perceptions,’ Journal of Marketing Research
- Taewoo Kim, Hyejin Lee, Michelle Yoosun Kim, SunAh Kim, and Adam Duhachek (2023), “AI increases unethical consumer behavior due to reduced anticipatory guilt,” Journal of the Academy of Marketing Science, 51 (4), 785-801.
20+
Student Nationalities