Lau, Kin-nam

BSocSc (CUHK); MA (Georgia State); PhD (Purdue)

Professor

Contact

Department of Marketing

Room 1126, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 7766

knlau@baf.cuhk.edu.hk

Teaching Area

Customer Relationship Management
Big Data Practicum

Research Interest

Marketing Research
Bank Marketing
Customer Relationship Management
AI and Big Data applications in Marketing

  • Grants
    • “A Data Mining and Sales Forecast Project for CRC Retail Stores (香港華潤堂零售數據分析及動態預測研究)”, awarded by Resource Link Network Limited, 2006
    • “Data Mining Project for Credit Card Center of CITIC Industrial Bank (China) (中信實業銀行信用咭中心數據研究)”, awarded by CITIC Industrial Bank (China), 2005-2006
    • “Survey on Retirement Planning in Hong Kong”, awarded by CITIC Ka Wah Bank Limited, 2003
    • “Consultancy on the Development of a Super CRM System”, awarded by Standard Chartered Bank, 2002