Liu, Hongbo Daisy
Liu, Hongbo Daisy 劉宏博
BManagement (Fudan); MIHTM (South Carolina); PhD (Temple)
Assistant Professor
Contact
School of Hotel and Tourism Management
Room 711, 7/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong
+852 3943 0548
Biography
Professor Hongbo (Daisy) Liu is an Assistant Professor in the School of Hotel and Tourism Management at the Chinese University of Hong Kong (CUHK) Business School. Prior to joining CUHK, she was a Senior Lecturer in Hospitality at Surrey Business School, University of Surrey. She received her PhD in Business Administration from Temple University, following a master’s degree in International Hospitality and Tourism Management from the University of South Carolina and a bachelor’s degree in Tourism Management from Fudan University.
Professor Liu’s research explores how technology reshapes consumer experiences and behaviors in tourism and hospitality across various technology-mediated contexts, ranging from social media and user-generated content to generative AI and other emerging technologies. She also has a strong interest in cultural and cross-cultural studies. Her research has been published in leading tourism and hospitality journals, including Tourism Management, Journal of Travel Research, Annals of Tourism Research, and International Journal of Hospitality Management. Her research has received support from the British Academy, the National Natural Science Foundation of China (NSFC), and the Hong Kong Research Grants Council (RGC).
Professor Liu currently serves on the editorial boards of Journal of Travel Research, Journal of Hospitality Marketing & Management, and International Journal of Tourism Research.
Teaching Areas
Service Marketing
Digital Marketing
Research Methods
Research Interests
Digital marketing
Social media
Emerging technologies
Cross-cultural studies
Publications & Working Papers
- Qilou (Bill) Zhou, Hongbo Liu and Xiang (Robert) Li (2026), “The Dimensions, Mechanism, and Role of Activation: A New Approach to the Evolution of Authenticity,” Journal of Travel Research, OnlineFirst.
- Zeyuan Luo, Lilei Wang and Hongbo Liu (2026), “Influencer Marketing and Destination Visit Intention: The Interplay Between Influencer Type, Information Format, and Picture Color Hue,” Journal of Travel Research, 65(4), 1123–1144.
- Jiaolong Cheng, Hongbo Liu and Iis P. Tussyadiah (2026), “Getting Smarter with Hotel Customer Experience: A Systematic Review,” Journal of Hospitality and Tourism Management, 66, 101363.
- Ilsoo Todd Seo, Hongbo Liu, Hengyun Li and Jin Soo Lee (2025), “AI-Infused Video Marketing: Exploring the Influence of AI-Generated Tourism Videos on Tourist Decision-Making,” Tourism Management, 110, 105182.
- Ping Sun, Mingxuan Lyu and Hongbo Liu (2025), “Can Talented Tour Guides Truly Not Be Retained? Exploring the Development of Tour Guides’ Career Resilience under Stressful Conditions,” Tourism Management, 109, 105157.
- Mengying Zhang, Hongbo Liu and Hengyun Li (2025), “Self-Enhancing or Self-Deprecating: How Humor Rescues Imperfect Service Robots,” Journal of Hospitality and Tourism Management, 64, 101308.
- Yu Pan, Xiaoxiao Fu, Jianwen Li, Yamei Liu and Hongbo Liu (2025), “Does Home Culture Matter? Influence of Home Culture Connectedness on Tourist Behavioral Intentions,” Journal of Tourism and Cultural Change, 23(2–3), 207–226.
- Changwei (Aiway) Hu, Xingbao (Simon) Hu and Hongbo Liu (2024), “Making Friends with Tourists before the Group Tour: A Study of Guide–Tourist Pre-Tour Interactions Based on the Social Situation Framework,” International Journal of Tourism Research, 26(4), e2704.
- Hengyun Li, Hongbo Liu, Hyejo Hailey Shin and Haipeng Ji (2024), “Impacts of User-Generated Images in Online Reviews on Customer Engagement: A Panel Data Analysis,” Tourism Management, 101, 104855.
- Hongbo Liu, Xiang (Robert) Li and Scott Cohen (2023), “Is Travel Bragging in the Eye of the Beholder? Bragger and Audience Perspectives,” International Journal of Tourism Research, 25(5), 475–490.
- Jialin (Snow) Wu, Hongbo Liu and Chen (Jerry) Zheng (2023), “How and When Tryvertising Works in P2P Accommodations,” Annals of Tourism Research, 101, 103595.
- Hongbo Liu, Shi (Tracy) Xu, Zengxiang Chen and Yuansi Hou (2023), “The Impact of Social Distancing on Tourists’ Preferences for Anthropomorphism,” Journal of Hospitality and Tourism Management, 55, 383–398.
- Hengyun Li, Haipeng Ji, Hongbo Liu, Danting Cai and Huicai Gao (2022), “Is a Picture Worth a Thousand Words? Understanding the Role of Review Photo Sentiment and Text–Photo Sentiment Disparity Using Deep Learning Algorithms,” Tourism Management, 92, 104559.
- Scott Cohen, Hongbo Liu, Paul Hanna, Debbie Hopkins, James Higham and Stefan Gössling (2022), “The Rich Kids of Instagram: Luxury Travel, Transport Modes, and Desire,” Journal of Travel Research, 61(7), 1479–1494.
- Hongbo Liu, Shunzi Feng and Xingbao (Simon) Hu (2022), “Process vs. Outcome: Effects of Food Photo Types in Online Restaurant Reviews on Consumers’ Purchase Intention,” International Journal of Hospitality Management, 102, 103179.
- Hongbo Liu and Xiang (Robert) Li (2021), “How Travel Earns Us Bragging Rights: A Qualitative Inquiry and Conceptualization of Travel Bragging Rights,” Journal of Travel Research, 60(8), 1635–1653.
- Suiwen (Sharon) Zou, Karen P. S. Tan, Hongbo Liu, Xiang (Robert) Li and Ye Chen (2021), “Mobile vs. PC: The Device Mode Effects on Tourism Online Survey Response Quality,” Current Issues in Tourism, 24(10), 1345–1357.
- Hengyun Li, Rui Qi, Hongbo Liu, Fang Meng and Ziqiong Zhang (2021), “Can Time Soften Your Opinion? The Influence of Consumer Experience Valence and Review Device Type on Restaurant Evaluation,” International Journal of Hospitality Management, 92, 102729.
- Yang Yang, Hongbo Liu and Xiang Chen (2020), “COVID-19 and Restaurant Demand: Early Effects of the Pandemic and Stay-at-Home Orders,” International Journal of Contemporary Hospitality Management, 32(12), 3809–3834.
- Hengyun Li, Hongbo Liu and Ziqiong Zhang (2020), “Online Persuasion of Review Emotional Intensity: A Text Mining Analysis of Restaurant Reviews,” International Journal of Hospitality Management, 89, 102558.
- Hongbo Liu, Laurie Wu and Xiang (Robert) Li (2019), “Social Media Envy: How Experience Sharing on Social Networking Sites Drives Millennials’ Aspirational Tourism Consumption,” Journal of Travel Research, 58(3), 355–369.
- Yang Yang, Hongbo Liu and Xiang (Robert) Li (2019), “The World Is Flatter? Examining the Relationship between Cultural Distance and International Tourist Flows,” Journal of Travel Research, 58(2), 224–240.
- Yang Yang, Hongbo Liu, Xiang (Robert) Li and Rich Harrill (2018), “A Shrinking World for Tourists? Examining the Changing Role of Distance Factors in Understanding Destination Choices,” Journal of Business Research, 92, 350–359.
- Hongbo Liu, Xiang (Robert) Li, David A. Cárdenas and Yang Yang (2018), “Perceived Cultural Distance and International Destination Choice: The Role of Destination Familiarity, Geographic Distance, and Cultural Motivation,” Journal of Destination Marketing & Management, 9, 300–309.
- Hongbo Liu, Hengyun Li, Robin B. DiPietro and Jamie Alexander Levitt (2018), “The Role of Authenticity in Mainstream Ethnic Restaurants: Evidence from an Independent Full-Service Italian Restaurant,” International Journal of Contemporary Hospitality Management, 30(2), 1035–1053.
- Yang Yang, Hongbo Liu and Xiang Li (2016), “The Influences of National Cultural Distance on International Destination Choice of Japanese and Chinese Residents,” Tourism Tribune, 31(10), 45–55 (in Chinese).
- Wenqing Wu, Han Shen, Chenjia Ji and Hongbo Liu (2012), “Study on the Evaluation Index System of Water Conservancy Ecotourism Development Potential,” Management World, (3), 184–185 (in Chinese).
Grants
- “Bragging Is a Double-Edged Sword? The Effects of Social Media Bragging on Interpersonal Impressions at Workplace,” BA/Leverhulme Small Research Grants, The British Academy, £10,000, Sep 2021–Sep 2024 (Principal Investigator)
- “The Impact of Generative AI on Hotel Marketing,” Institute of Advanced Studies (IAS) Fellowship, University of Surrey, £4,700, Aug 2025–Jul 2026 (Principal Investigator)
- “The Influence of Travel Sharing on Tourists’ Wellbeing,” General Programme, National Natural Science Foundation of China (NSFC), RMB 410,000, Jan 2024–Dec 2027 (Co-Investigator)
- “Generative AI and Large Language Models in the Hotel Industry: Impacts, Human–Machine Interaction, and Industry Applications,” HTRC Grant, The Hong Kong Polytechnic University, HK$700,000, Jul 2024–Jul 2027 (Co-Investigator)
- “The Impact of Customer-Generated Images on Customer Engagement and Product Rating: A Machine Learning and Panel Data Analysis,” Direct Allocation Grant, Research Grants Council (RGC), Hong Kong, HK$200,000, Jul 2021–Jul 2023 (Co-Investigator)
Awards & Honours
- Dean’s Outstanding Publication Award, Fox School of Business, Temple University, 2018
- The Harry A. Cochran Research Center Award for Excellence in Research by a Doctoral Student, Fox School of Business, Temple University, 2018
- The 2016 Tourism Tribune Article of Excellence Award, Tourism Tribune, 2017
Academic/Professional Services
- Editorial Board Member, International Journal of Tourism Research (2025 – present)
- Editorial Board Member, Journal of Travel Research (2022 – present)
- Editorial Board Member, Journal of Hospitality Marketing & Management (2021 – present)
- Conference Track Chair, Digital Transformation in Tourism and Hospitality, 2023 Global Marketing Conference, Seoul, Korea, 20–23 July 2023
No. 22
Financial Times Executive MBA Ranking 2025