Powpaka, Samart (Sam)

BSc (Chulalongkorn); CMIM (Thammasat); PhD (Texas)

Adjunct Associate Professor

Contact

Department of Marketing

Room 1124, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 7652

powpaka@cuhk.edu.hk

Biography

Prof. Samart (Sam) Powpaka was Associate Professor of Marketing at The Chinese University of Hong Kong (CUHK). He is currently Associate Professor at CUHK-Shenzhen and Adjunct Associate Professor at CUHK. His research was published in refereed journals including Journal of International Marketing, Journal of Business Research, Journal of Business Ethics, Journal of Public Policy and Marketing, and Journal of Pharmaceutical Marketing.

Teaching Areas

Marketing Management
Practicum in Managerial Marketing

Research Interests

Strategic Product and Brand Management
Business-to-business Marketing
Consumer Behaviour
Pharmaceutical Marketing
Services Marketing