Qian, Jinghui

BA (Zhejiang U); MPhil (CUHK); PhD (Toronto)

Adjunct Assistant Professor


Department of Marketing

Room 1101, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8558



Dr. Jinghui Qian is an Adjunct Assistant Professor in the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School, and an Assistant Professor of Marketing at CUHK-Shenzhen. He received his Ph.D. in Marketing from the Rotman School of Management, University of Toronto in 2018. Prior to that, he earned Master of Philosophy in Economics from CUHK and Bachelor’s degree in Economics from Zhejiang University. He was a visiting scholar in the Kellogg School of Management, Northwestern University. During his PhD study, he has been invited to be the ad hoc reviewer for several journals including Management Science and Marketing Letters. He was also invited to be the conference discussant for the 12th Annual Bass FORMS Conference.

Research Interests

Quantitative Marketing
Big Data
Social Network
Product Innovation