So, Stella L. M.

BSc, MBA (Aston)

Adjunct Associate Professor


Department of Marketing

Room 1101, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8558


Prof. Stella So is currently Associate Professor of Marketing, Assistant Dean of School of Management and Economics, and Associate Master of Muse College at The Chinese University of Hong Kong (CUHK), Shenzhen. Before joining CUHK-Shenzhen, she has been Associate Professor of Marketing and Associate Dean of CUHK in the period of 1986 -2014. Prof. So’s research has been published in various marketing journals, such as Journal of Consumer Marketing, Journal of Current Issues and Research in Advertising, International Journal of Hospitality Management, International Journal of Bank Marketing etc. She won the Excellent and Outstanding Award of the Year of Journal of Consumer Marketing in 2002. Prof. So also actively involved with community services, such as chairperson of the OneCom for Education Bureau, member of Examination Board etc.

Teaching Areas

Strategic Marketing
Marketing Management
Integrated Marketing Communications
Strategic Brand Management
IBM Consulting Course

Research Interests

Gender Studies and Advertising
Advertising Effectiveness
Advertising in China
Media Research
Relationship Marketing
Luxury Branding

  • Grants
    • “A Study of Women’s Abilities in Managerial Positions: Male and Female Perceptions”, CUHK Departmental Funding, 1994-2000