Song, Yangbo

Adjunct Assistant Professor

Contact

Department of Decision Sciences and Managerial Economics

Room 901, 9/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 7813

dse@cuhk.edu.hk

Biography

Dr. Song Yangbo is an Adjunct Assistant Professor at the Chinese University of Hong Kong (CUHK) Business School. He got his bachelor degree in economics and finance from the University of Hong Kong and his Ph.D. in economics from University of California, Los Angeles. He joined the School of Management and Economics of The Chinese University of Hong Kong, Shenzhen in August 2016.His research interests include game theory and its applications, information economics and network economics.

Research Interest

Gender Studies and Advertising
Advertising Effectiveness
Advertising in China
Media Research
Relationship Marketing