Song, Yangbo

Adjunct Assistant Professor

Contact

Department of Decision Sciences and Managerial Economics

Room 901, 9/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 7813

dse@cuhk.edu.hk

Research Interest

Gender Studies and Advertising
Advertising Effectiveness
Advertising in China
Media Research
Relationship Marketing