Song, Yu
Song, Yu 宋鈺
BS(University of Michigan); PhD(University of Michigan)
Assistant Professor
Contact
Department of Marketing
Room 1113, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong
+852 3943 9320
Biography
Yu Song is an Assistant Professor of Marketing at the Chinese University of Hong Kong. She earned her PhD in Marketing and her BS in Economics and Mathematics from the University of Michigan. Her research examines how information shapes individual decision-making and how data can create value through improved platform design.
Teaching Areas
Marketing Research
Research Interests
Platform Economy
Social Media
Information Economics
Public Policy
Publications & Working Papers
- Fong, Jessica, Puneet Manchanda, and Yu Song (2026), “How Effective Is Suggested Pricing? Experimental Evidence from an E-Commerce Platform”, Journal of Marketing Research, forthcoming
- Song, Yu, and Puneet Manchanda (2025), “Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?”, Marketing Science 44(4): 748-759.
20+
Student Nationalities