Tse, Alan Ching-biu

Professor

Contact

Department of Marketing

Room 1112, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 7829

alan@baf.cuhk.edu.hk

Teaching Area

Marketing Research
Quantitative Marketing
Internet Marketing

Research Interest

Chinese Wisdom and Marketing
Complexity Systems in Marketing
Big Data Analytics