Wang, Shuo

BEconomics (Beijing Union University); MSc (University of Bristol); PhD (Cornell)

Professional Consultant


School of Hotel and Tourism Management

Room 722, 7/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8595


Dr. Shuo Wang earned his PhD in Hotel Administration from Cornell University, US in 2013. He also holds a Bachelor of Economics from Beijing Union University, China and a Master of Science in Economics from the University of Bristol, UK.

Previously, Dr. Wang worked as a Visiting Assistant Professor at School of Hotel and Tourism Management, the Hong Kong Polytechnic University and as a Visiting Scholar at School of Hotel Administration, Cornell University. Before entering academia, he held several management positions in sales, marketing and revenue management at Swissôtel, Kempinski, Shangri-La, and InterContinental Hotels in China.

Dr. Wang’s primary research interests lie in the fields of services marketing and consumer psychology. Currently, he is working on several projects investigating the behavioural approach to hospitality pricing and its implications for revenue management. His research has been published in the Journal of Economic Psychology and the Journal of Hospitality and Tourism Research, as well as in the Cornell Hospitality Reports and the Ivey Business School Case Studies.

Teaching Areas

Marketing Research
Services Marketing
Revenue Management

Research Interests

Behavioural Pricing
The Impact of Mood and Affect on Judgment and Decision Making
Experiential versus Material Consumption
Conspicuous Consumption
Cross-cultural Consumer Behaviour
Food Psychology