Leung, Rosette

Teaching Areas

Marketing Management
Integrated Marketing Communication

Research Interests

Integrated Marketing Communication
Digital Marketing

Lee, Yi-shan

Biography

Prof. Yi-Shan Lee is an Assistant Professor of Department of Decision Sciences and Managerial Economics at The Chinese University of Hong Kong. She received her PhD in Economics from the University of Zurich. Prior to that, she received her MA and BA in Economics from the National Taiwan University.

Her research interests lie in the areas of experimental economics, microeconomics and decision sciences, with a particular focus on critical issues in the information economy. Overall, her research aims to extend our understanding of economic decisions involving goods and services to tradeoffs involving the modern usage of information.

Teaching Areas

Behavioural and Experimental Economics
Microeconomics

Research Interests

Behavioural and Experimental Economics
Decision Sciences
Information Economics

  • Publications & Working Papers

    Publications

    Working Papers

    • Yi-shan Lee and Roberto A. Weber, “Revealed Privacy Preferences: Are Privacy Choices Rational?”
    • Yi-shan Lee and Joseph Tao-Yi Wang, “Long-Shot Incentive in Dynamic Winner-take-all Tournaments: An Experimental Study.”
    • Erin Krupka and Yi-shan Lee, “The Irreversible Effect of Fake News.”
  • Grants
    • Dissertation Fellowship awarded by University of Zurich with CHF21,250, 2019
    • “Economic Analyses of Privacy Preferences”, Forschungskredit Candoc (Doctoral Research Fellowship) awarded by University of Zurich with CHF57,546, 2018 (Principal Investigator)
    • Doc.Mobility Fellowship awarded by Swiss National Science Foundation with US$25,550, 2017
    • Study Abroad Scholarship awarded by Ministry of Education in Taiwan with US$32,000, 2017
    • Excellence Foundation Zurich Scholarship awarded by Excellence Foundation Zurich with CHF170,000, 2013-2017
  • Awards & Honours
    • 1st Place, Market Entry Prediction Competition 2010, organized by Ido Erev, Eyal Ert and Alvin E. Roth

Sin, Yat-ming

Leo Sin Yat-ming

Teaching Areas

I Ching and Leadership

Research Interests

Chinese Wisdom and Management

Kwong, Jessica Yuk-yee

Teaching Areas

Consumer Behaviour
Service Marketing
Marketing Management
Research Methodology

Research Interests

Affect and Motivation
Consumer and Managerial Judgment and Decision Making
Justice Perceptions
Personality and Individual Differences

  • Grants
    • “Affective forecasts and responses as inputs for goal pursuits”, General Research Fund awarded by Research Grants Council, 2015-2018
    • “The Influence of Counterfactual Thoughts on Consumer Responses to Negative Consumptions”, General Research Fund awarded by Research Grants Council, 2010-2011
    • “Consumers repurchase decisions after joining a loyalty program: (I) Perceptions of progress in loyalty programs: Can the eye fool the mind? (II) When more becomes less: On the psychology of program completion and reward redemption”, Earmarked Grants awarded by Research Grants Council, 2008-2009
    • “Escalation of Commitment: A Regret Perspective”, Earmarked Grants awarded by Research Grants Council, 2004-2007

Biography

Prof. Luxi Shen, PhD from the University of Chicago Booth School of Business, studies judgment and decision making, and consumer behaviour. Her recent research focuses on the general topic of uncertainty. For example, she explores when and why consumers expend more effort to earn an uncertain reward than a certain reward. Prof. Shen’s work has been published in top academic journals, including the Journal of Consumer Research, the Journal of Marketing Research, Psychological Science, and Organizational Behavior and Human Decision Process.

Teaching Areas

Marketing Management
Strategic Marketing
Managerial Decision Making and Negotiations

Research Interests

Judgement and Decision Making
Consumer Behaviour
Uncertainty, Risk, and Luck
Pricing Strategy and Incentive Design

  • Grants
    • “The Continuity Hypothesis: How and Why Uncertain Incentives Matter Differently In-Prospect and In-Process”, General Research Fund awarded by Research Grants Council, 2017-2020
    • “The Fun and Function of Uncertainty: How Uncertain Incentives Drive Behaviour”, Early Career Scheme awarded by Research Grants Council, 2015-2018
  • Awards & Honours
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2015-16, 2016-17, 2017-18
    • Marketing Science Institute (MSI) Young Scholar, Marketing Science Institute, 2019
    • Dean’s Nomination of University Education Award, The Chinese University of Hong Kong, 2016
    • Hillel Einhorn New Investigator Award Runner-Up, Society for Judgment and Decision Making, 2015

 

Yeung, Catherine Wing-man

Catherine Yeung

Biography

Prof. Catherine Yeung is Associate Professor of Marketing at The Chinese University of Hong Kong (CUHK) Business School. Prof. Yeung joined CUHK in 2015. Prior to that, she was Associate Professor of Marketing at the NUS Business School, National University of Singapore. Her research focuses on the psychology of judgment and decision making. She studies how people make decisions based on feelings, heuristics, and social norms. Her articles have appeared in academic journals such as Journal of Marketing Research, Journal of Consumer Research, Management Science and Journal of Consumer Psychology. Prof. Yeung also conducts community-based research, which develops and evaluates interventions that aim at improving individual and community well-being. She works extensively with partners including government agencies (e.g., the National Environment Agency of Singapore, Land Transportation Authority of Singapore) and community organisations (e.g., hospital and healthcare centres), who are interested in deriving policy implications based on research findings.

Teaching Areas

Strategic Marketing
Consumer Insights

Research Interests

Behavioural Science
Consumer Well-being
Nudge

Zhang, Meng

Biography

Prof. Meng Zhang is Professor of Marketing and Associate Dean (Teaching and Learning) at The Chinese University of Hong Kong. Her academic research focuses on consumer experience management, sensory marketing, information processing and everyday consumer decision making. She has published articles in journals including Journal of Consumer Research, Journal of Marketing Research and Journal of Consumer Psychology. She served as the Associate Editor of the Journal of Consumer Psychology from 2013 to 2017. She was the co-chair of Asia-Pacific Association for Consumer Research (2015). Prof. Zhang has taught many courses and won a number of teaching awards.

Teaching Areas

Marketing Management/Current Trends and Topics in Marketing
Consumer Behaviour/Consumer Insights
Service Marketing
Design of Service

Research Interests

Information Processing
Subjective Experiences
Sensory Marketing
Psychological Connectedness

  • Grants
    • “Psychological Connectedness and Emotional Reactions”, General Research Fund awarded by Research Grants Council, 2013-2016
    • “Effects of Physical Experience on Out-of-Domain Consumer Judgment”, General Research Fund awarded by Research Grants Council, 2010-2013
    • “When Bigger is Not Better: Social Comparison and Consumer Evaluation (更多並不等於更好:社會比較理論對消費者評價的探討)”, Earmarked Grants awarded by Research Grants Council, 2007-2009
  • Awards & Honours
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2015-2016
    • Faculty Teaching Award, CUHK Business School, The Chinese University of Hong Kong, 2006-2014
    • High-Impact Scholarship, 2012-2013
    • Faculty Outstanding Teacher Award 2007-2008, CUHK Business School, The Chinese University of Hong Kong, 2008

Dai, Xianchi

Teaching Areas

Behavioural Decision Making
Behavioural Economics
Marketing in China
Marketing Management

Research Interests

Judgment and Decision Making
Motivation and Self Control
Intertemporal Choices
Happiness and Subjective Well-being

  • Grants
    • “Decision Making on An Empty Stomach: How Need States Affect Consumer Preferences in Inter-temporal Choices and Decisions Under Risk”, General Research Fund awarded by Research Grants Council, 2015-2018
    • “Motivational and Affective Processes in Preference Construction”, General Research Fund awarded by Research Grants Council, 2013-2014
    • “Preference Construction from Non-Consumption”, General Research Fund awarded by Research Grants Council, 2010-2013
  • Awards & Honours
    • Young Researcher Award, The Chinese University of Hong Kong, 2015
    • Best Paper Award, Advertising, Promotion, and Marketing Communications Track, American Marketing Association Summer Educators’ Conference, 2015
    • Winner, de Finetti Award (Biennial), European Association for Decision Making (EADM), 2007
    • Honorable Mention, INFORMS Decision Analysis Society Student Paper Award, 2007

Gao, Leilei

Biography

Prof. Leilei Gao is an Associate Professor of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She received her PhD in Marketing from Stanford University. Prof. Gao’s research interest centres on situational influences on consumers’ decision-making, goal-setting and self-regulations. Her research sheds light on the external determinants of goal-directed behaviours, promotes consumers’ self-control and well-being, and guides the design of effective marketing programmes. Prof. Gao’s research has been published in journals such as Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology.

Teaching Areas

Integrated Marketing Communications
Strategic Brand Management

Research Interests

Motivation
Decision Making
Social Cognition

  • Grants
    • Hong Kong Research Grants Council Competitive Grant 14503618, 2018-2020 (Principal Investigator)
    • Hong Kong Research Grants Council Competitive Grant 4441542, 2016-2018 (Principal Investigator)
    • Hong Kong Research Grants Council Competitive Grant 490831, 2013-2017 (Principal Investigator)
    • Hong Kong Research Grants Council Competitive Grant 444511, 2011-2013 (Principal Investigator)
  • Awards & Honours
    • Young Researcher Award, The Chinese University of Hong Kong, 2018
    • Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2015-2016, 2016-2017, 2017-2018
    • Faculty Teaching Award , CUHK Business School, The Chinese University of Hong Kong, 2008-2009, 2010- 2011, 2011-2012, 2012-2013, 2013-2014, 2014-2015

Hong, Ying-yi

Biography

A globally-renowned expert on culture and cognition, multicultural identity and intergroup relations, Prof. Ying-yi Hong is no stranger to multiculturalism, having grown up in colonial-era Hong Kong, where she absorbed both Chinese and Western influences. Prof. Hong received her PhD from Columbia University and previously taught at the Hong Kong University of Science and Technology, University of Illinois at Urbana-Champaign, and Nanyang Technological University in Singapore. Her research reflects her global experiences. The editor of over ten books, including The Oxford Handbook of Multicultural Identity, which won the 2015 Ursula Gielen Global Psychology Book Award, Prof. Hong has published over 120 journal articles and book chapters and her work has been cited widely in the fields of psychology, business and education. She has received several awards for her pioneering work, including the Otto Klineberg Intercultural and International Relations Award in 2001, International Society for Self and Identity Outstanding Early Career Award in 2004, and Nanyang Award for Research Excellence in 2013. Prof. Hong was elected Global Expert of 千人计划, and Fellow of the Association for Psychological Science (APS) and the Center for Advanced Study in the Behavioral Sciences (CASBS) at Stanford University.

Teaching Areas

Global Marketing Management
Design and Innovation Management
Advanced Cultural Psychology for Business Research
Advanced Social Psychology for Business Research

Research Interests

Culture and Cognition
Identity
Intergroup Relations
Behavioural Decision Making
Cultural Neuroscience

  • Grants
    • “Culture, diversity, and financial market bubbles: How does global vs. local processing impact investment decision making?”, General Research Fund awarded by Hong Kong Research Grant Council with HK$996,596, 2016-2019 (Principal Investigator)
    • “Dynamics of Creativity and Entrepreneurship: The Role of Identity and Passion”, awarded by Academic Research Fund (AcRF) Tier 1 of the Ministry of Education, Singapore, 2015-2017
    • “Gene and Culture: Genetic Influences on Individual’s Multicultural Experience and Epigenetic Changes”, awarded by Academic Research Fund (AcRF) Tier 1 of the Ministry of Education, Singapore, 2013-2016
    • “Discovering the Cognitive and Neurological Basis of Cultural Competence”, Academic Research Fund (AcRF) Tier 2 of the Ministry of Education, Singapore, 2012-2015
  • Awards & Honours
    • Fellow, Center for Advanced Study in the Behavioral Sciences (CASBS) at Stanford University, 2018
    • Nanyang Award of Research Excellence, Nanyang Technological University, 2013
    • Global Expert, 千人计划, People’s Republic of China, 2012
    • Fellow, Association of Psychological Science (APS), 2005
    • Outstanding Early Career Award, International Society for Self and Identity, 2003
    • Otto Klineberg Intercultural and International Relations Award, Society for the Psychological Study of Social Issues, 2001
  • Academic/Professional Services
    • Coordinator of China Studies (University Research Strategy), CUHK
    • Associate Director of Hong Kong Institute of Asia-Pacific Studies, CUHK
    • Co-convenor of Global China Research Programme, CUHK