Meyer, Andrew


Dr Andrew Meyer is a Research Assistant Professor with the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. Prior to joining, he was a lecturer at the University of Pennsylvania, a data scientist in industry, and a Postdoc with the University of Chicago’s center for Decision Research, where he won the inaugural Thaler-Tversky Independent Research Grant. He earned his PhD in Management (with a concentration in Marketing) from Yale School of Management and his Bachelor’s degree in Psychology from Wesleyan University.

His research interests focus on consumer behavior, with emphases on context effects and consumer reasoning. His work has been published in the Proceedings of the National Academy of Sciences, the Journal of Experimental Psychology: General, Cognition, Judgment and Decision Making, and Management Science.

Teaching Areas

Marketing Research (currently)
Judgment and Decision Making, Behavioral Economics, and Intro to Psychology (in the past)

Research Interests

Consumer Behavior
Judgment and Decision Making
Behavioral Economics

  • Publications & Working Papers
    • Meyer, A. and Frederick, S. (2023), “The formation and revision of intuitions,” Cognition, 240, 105380.
    • Meyer, A. and Hundtofte, S. (2023), “The longshot bias is a context effect,” Management Science, 69(11):6954-6968.
    • Frederick, S., Levis, A., Malliaris, S., and Meyer, A. (2018), “Valuing bets and hedges: Implications for the construct of risk preference,” Judgment & Decision Making13(6), 1.
    • Meyer, A., Zhou, E., and Frederick, S. (2018), “The non-effects of repeated exposure to the Cognitive Reflection Test,” Judgment & Decision Making13(3), 246.
    • Meyer, A., Frederick, S., Burnham, T. C., Guevara Pinto, J. D., Boyer, T. W., Ball, L. J., Pennycook, G., Ackerman, R., Thompson, V. A., and Schuldt, J. P. (2015), “Disfluent fonts don’t help people solve math problems,” Journal of Experimental Psychology: General144(2), e16.
    • Frederick, S. W., Meyer, A. B., and Mochon, D. (2011), “Characterizing perceptions of energy consumption,” Proceedings of the National Academy of Sciences of the USA108(8), E23.
  • Awards & Honours
    • Richard H. Thaler Independent Research Prize, University of Chicago Booth School of Business, 2018
    • Center for Decision Research Independent Research Grant, University of Chicago Booth School of Business, 2018
    • Whitebox Graduate Studies Grant, Yale School of Management, 2013