Liao, Chenxi

Biography

Prof. Chenxi Liao is an Assistant Professor of Marketing at The Chinese University of Hong Kong (CUHK). Prior to joining CUHK, she obtained her PhD degree in Marketing from University of Texas at Dallas, and her BS degree in Mathematics and Applied Mathematics from University of Science and Technology of China. She is interested in pricing, competitive strategy, channel coordination, opinion leader marketing, and digital marketing. Her research work has been published in Journal of Marketing Research and Marketing Science.

Teaching Area

Big Data Strategy

Biography

Prof. Jing Wu is an Assistant Professor in the Department of Decision Sciences and Managerial Economics at the Chinese University of Hong Kong (CUHK) Business School. His main research fields are the operations-finance interface, economic networks, quantitative investment, and machine learning applications. Prior to joining CUHK, he served as an Assistant Professor in the Department of Management Sciences at College of Business, City University of Hong Kong (2016-2019). He also worked as a Quantitative Strategist at Deutsche Bank New York (2015-2016). He received his B.Engr in Electronic Engineering from Tsinghua and both his MBA and Ph.D. (major in operations, minor in economics & finance) from Chicago Booth.

Teaching Areas

Business Intelligence
FinTech

Research Interests

Operations-Finance Interface
Economic Networks
Quantitative Investment
Machine Learning Applications

  • Grants
    • Start-up Fund awarded by The Chinese University of Hong Kong, 2019-2022
    • Start-up Fund awarded by City University of Hong Kong, 2016-2019
    • Sidney Davidson Doctoral Fellowship awarded by Chicago Booth, 2015-2016
    • John and Serena Liew Fellowship awarded by Chicago Booth, 2014-2015
    • Fama-Miller Center Grant for Research in Finance awarded by Chicago Booth, 2014-2015
    • Chicago Booth Doctoral Fellowship awarded by Chicago Booth, 2011-2015
  • Academic/Professional Services
    • Reviewer for Management Science, Manufacturing & Service Operations Management, Production and Operations Management, Journal of Operations Management, and Information Systems Research

Qian, Jinghui

Biography

Dr. Jinghui Qian is an Adjunct Assistant Professor in the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School, and an Assistant Professor of Marketing at CUHK-Shenzhen. He received his Ph.D. in Marketing from the Rotman School of Management, University of Toronto in 2018. Prior to that, he earned Master of Philosophy in Economics from CUHK and Bachelor’s degree in Economics from Zhejiang University. He was a visiting scholar in the Kellogg School of Management, Northwestern University. During his PhD study, he has been invited to be the ad hoc reviewer for several journals including Management Science and Marketing Letters. He was also invited to be the conference discussant for the 12th Annual Bass FORMS Conference.

Research Interests

Quantitative Marketing
Big Data
Social Network
Product Innovation

Yang, Yang (Zoe)

Biography

Prof. Zoe Yang is currently an Assistant Professor of Real Estate at The Chinese University of Hong Kong. Her primary area of research is urban economics with applications to real estate, land market, and environment. She received her Ph.D. in real estate from the National University of Singapore in 2018. She obtained her M.Sc. in Urban Land Economics in 2014 and a B.Comm in Finance and Real Estate in 2012 from the University of British Columbia. Her papers have been presented in several leading international conferences, and published in academic journals such as Journal of Urban Economics, Regional Science and Urban Economics, and Energy Economics.

Teaching Areas

Hospitality Real Estate
Property Development and Investment
Advanced Real Estate Investments

Research Interests

Urban Economics
Real Estate Finance
Chinese Economy
Environmental Economics

  • Academic/Professional Services

    Journal Referee

    • Management Science
    • Real Estate Economics
    • China Economics Review
    • Journal of Housing Economics
    • Bulletin of Economic Research

Fan, Tingting

Biography

Prof. Tingting Fan is an Assistant Professor in Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She got her PhD from Stern School of Business, New York University in 2014. She got MS in Economics and BA in Business Administration at Peking University. Her research interest includes quantitative marketing, consumer experience with high-technology products and services, digital marketing (mobile phone, video games, and online social network), branding, and empirical IO (industrial organisation). Her research has won research grants from Wharton Customer Analytics Initiative (WCAI), Marketing Science Institute (MSI), and Product Development Management Association (PDMA).

Teaching Areas

Marketing Management
New Product Management

Research Interests

Digital Marketing
New Product Development
Branding
Econometric Modelling
Empirical Industrial Organisation

  • Publications & Working Papers
    • Tingting Fan, Peter N. Golder, and Kevin Lane Keller (Working Paper), “Brand Preference Evolution Among a Developing Country’s Urban Migrant Consumers: A Framework of Intra-Country Economic, Cultural, and Social Distances”.
    • Tingting Fan, Peter N. Golder, and Eitan Muller (Working Paper), “Multi-media and Multi-form Communication: A Framework and Application with Smartphones and Online Social Networks”.
    • Junji Xiao, Steven Lu, and Tingting Fan (2017), “Examining the Impact of Item-Based Reward Promotions on Consumer Purchase Behaviour across Multiple Product Categories and over Time: An Empirical Analysis,” R&R at International Journal of Research in Marketing.
    • Fan, Tingting, Leilei Gao, and Yael Steinhart (2017), “When Small Predicts Large: The Effect of Initial Small Contributions on Subsequent Contribution to a Crowdfunding Project,” R&R at Journal of Consumer Research.
    • Tingting Fan, Peter N. Golder, and Donald R. Lehmann (2017), “Innovation and New Product Research: A State-of-the-Art Review and Future Research Directions.” In Handbook of Marketing Decision Models: Springer.
    • Tingting Fan, Peter N. Golder, and Eitan Muller (2015), “Dynamics of Multi-Feature Product Usage: Carryover, Spillover, and Social Effects”.
  • Grants
    • “The Dynamics of Social Influence on a Crowdfunding Platform”, awarded by Hong Kong Research Grants Council (RGC), 2016-2018
    • “The Dynamics of Mobile App Usage”, awarded by Wharton Customer Analytics Initiative Research Grant, University of Pennsylvania, 2011-2014
    • “The Dynamics of New Product Feature Usage Adoption”, awarded by Marketing Science Institute Research Grant, 2011-2014
    • “The Dynamics of New Product Feature Usage Adoption”, Product Development and Management Association (PDMA) Research Grant, 2011-2014
  • Awards & Honours
    • University Education Award, The Chinese University of Hong Kong, 2018
    • Hong Kong UGC Teaching Award Nomination, 2018
    • Faculty Teaching Excellence Award,  CUHK Business School, The Chinese University of Hong Kong, 2016-17
    • Faculty Teaching Merit Award,  CUHK Business School, The Chinese University of Hong Kong, 2015-16
    • AMA-Sheth Foundation Doctoral Consortium Fellow, University of Washington, 2012
    • Marcus Nadler Doctoral Fellowship, New York University, 2012
    • Wharton Customer Analytics Initiative Research Data, University of Pennsylvania, 2011
    • 1st Runner-Up of Dissertation Competition at PDMA-UIC Doctoral Consortium, University of Illinois at Chicago, 2011
    • PDMA-UIC Doctoral Consortium Fellow, University of Illinois at Chicago, 2011
    • Teaching Excellence, Stern School of Business, New York University, 2011
    • INFORMS Marketing Science Doctoral Consortium Fellow, 2011-2013

Hu, Mandy Mantian

Teaching Areas

Marketing Research
Internet Marketing

Research Interests

Empirical Modelling
Word of Mouth
Consumer Search and Learning
Social Network
TMT, Auto and FinTech industries

  • Grants
    • “Consumer Behaviour Within a Network: Modelling Network Formation and the Effects of Network Structure”, awarded by Research Grants Council with HK$540,000, 2016-2019
    • “Consumer Buying and Referral of Social Coupons: Modelling Consumer Sequential Choices under Uncertainty and Assurance Contract “, awarded by Research Grants Council with HK$523,992, 2014-2016 (Principal Investigator)
  • Awards & Honours
    • Society for Marketing Advances Best Doctoral Dissertation Proposal Award, and Sharon Beatty Best Service Proposal Award, 2011
    • AMA-Sheth Doctoral Consortium Fellow, TCU, 2010
    • Doctoral Fellowship in Marketing, NYU, 2007-2012
    • Graduate Academic Scholarship, Tufts University, 2003-2005
    • University Scholarships for Superior Academic Performance, Fudan University, 1999-2003

Hui, Jeffrey

Biography

Dr. Jeffrey Hui is currently Associate Director of MSc in Marketing Programme and Professional Consultant of Marketing (Fractional) at The Chinese University of Hong Kong (CUHK). Prior to his academic career, Dr. Hui served at various top-notch business and media organisations, including P&G, Cathy Pacific, TVB as well as RTHK. As a scholar-of-practice, Dr. Hui has also served as the marketing and training consultant for various high-profile corporations, like Google, Tencent, LinkedIn, IBM, Coca-Cola, P&G, Nestle, HSBC, L’Oréal, J&J, Pfizer, GSK, AstraZeneca, 3M, Adidas, Inchcape, etc.

As an interdisciplinary scholar, Dr. Hui obtained his EdD from University of Bristol, MSt from University of Cambridge, MA from The University of Hong Kong, EMBA (Dean’s List) and BBA (Hons) both from CUHK.

Actively contributing to the marketing profession, Dr. Hui has been serving as the Honorary Advisor and Former Chairperson of the Hong Kong Institute of Marketing and appointed as the final judge of various regional competitions, such as Effie Awards (Greater China), ECI Awards (Greater China) and Yahoo! BIG Idea Chair Awards.

Having a keen interest in synergising business theories and practices, Dr. Hui has authored and co-authored a number of business and marketing best-sellers, including《贏銷策略》, 《商識滿天下》, 《讓品牌「飛」!》, 《品牌超連結》and 《贏銷 0 與 1》.

Teaching Areas

Social Media Marketing
Digital Marketing
Big Data Strategy
Marketing Practicum
Integrated Marketing Communications
Strategic Marketing
Marketing Management
Social Innovations

Research Interests

Digital and Social Media Marketing
Strategic Brand Management
Social Innovations
Management Education
Higher Education

Jia, Jamie Jianmin

Biography

Prof. Jianmin Jia (Jamie) is an Adjunct Professor in Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School and the presidential chair professor at CUHK-Shenzhen. He was a Professor and Chairman in Department of Marketing at CUHK, Chang Jiang Chair Professor appointed by the Ministry of Education, China, and Dean of School of Economics and Management, Southwest Jiaotong University, China. Prof. Jia received his PhD from the McCombs School of Business at the University of Texas at Austin in 1995. He was a visiting scholar at Carnegie Mellon University and Duke University for three years. Prof. Jia was the prize winner of the 1994 Decision Analysis Student Paper Competition sponsored by the Decision Analysis Society of INFORMS (US), and his dissertation about “Measures of risk and risk-value theory” received Honorable Mention Award from the University of Texas at Austin. Prof. Jia serves as a member of the National MBA Education Supervisory Committee of China, and a member of the Expert Consultation Committee of the Management Sciences Department of the Natural Science Foundation of China. His research and teaching interests include big data marketing, social networks, consumer choice, and decision making. He was an Associate Editor of Operations Research, Academic Trustee of Marketing Science Institute (US), and Vice Chairman of the Academic Committee of China Marketing Association. Prof. Jia published in Management Science, Marketing Science, Psychological Science, Journal of Consumer Research, Operations Research and other leading international and Chinese journals.

Research Interests

Big Data Marketing
Social Networks
Decision Making
Perceptions of Risk

Biography

Prof. Hwang Kim is an Assistant Professor of Marketing at The Chinese University of Hong Kong (CUHK) Business School. His major research interests include Social Network Analysis and Its applications to marketing problems. Also, his recent research focuses on modelling consumers’ transactional behaviours of financial products (e.g., insurance) and salesforce turnover in the Chinese insurance industry. He is teaching Marketing Management and Database Marketing at CUHK Business School and is scheduled to teach Social Media Marketing.

He earned a BS degree in Cloth and Textile in Seoul National University in Korea, and obtained his PhD degree in Marketing from Cornell University’s Johnson Graduate School of Management. Prior to joining Johnson, he worked for two years as a fashion designer in Korea.

Teaching Areas

Social Media Marketing
Database Marketing

Research Interests

Social Network Marketing
Emerging Market
Bayesian Statistics

Lau, Kin-nam

Teaching Areas

Customer Relationship Management
Big Data Practicum

Research Interests

Marketing Research
Bank Marketing
Customer Relationship Management
AI and Big Data applications in Marketing

  • Grants
    • “A Data Mining and Sales Forecast Project for CRC Retail Stores (香港華潤堂零售數據分析及動態預測研究)”, awarded by Resource Link Network Limited, 2006
    • “Data Mining Project for Credit Card Center of CITIC Industrial Bank (China) (中信實業銀行信用咭中心數據研究)”, awarded by CITIC Industrial Bank (China), 2005-2006
    • “Survey on Retirement Planning in Hong Kong”, awarded by CITIC Ka Wah Bank Limited, 2003
    • “Consultancy on the Development of a Super CRM System”, awarded by Standard Chartered Bank, 2002