Yang, Yang (Zoe)

Teaching Areas

Hospitality Real Estate
Property Development and Investment

Research Interests

Urban Economics and Real Estate
Chinese Economy
Environmental Economics

  • Academic/Professional Services

    Journal Referee

    • Management Science, Jun 2018-Present
    • Journal of Housing Economics, Feb 2017-Present
    • Real Estate Economics, Jun 2015-Present

Biography

Prof. Charm has over 30 years of management, marketing, entrepreneurship, consulting and executive education experience in innovation and technology industry. He held senior management positions in leading multinational, Hong Kong and mainland enterprises including Cyberport, HSBC, IBM, Oracle, Kingdee and Jardine Pacific. Prof. Charm is currently an associate professor in CUHK Business School where he cultivates the next generation of digital leaders and entrepreneurs. He also chairs and advises a few elite AI/Big Data and FinTech start-ups in Asia.

Prof. Charm has been actively cultivating the start-ups ecosystem in Hong Kong and Asia. When he was the Chief Public Mission Officer of Hong Kong Cyberport, Prof. Charm led his team to establish and cultivate a world-leading digital tech ecosystem in Hong Kong with 1,200+ digital tech companies from 30+ countries where 300+ are FinTech companies and at least 3 are unicorns now. He was the Head Judge of 2019 HK ICT Awards – FinTech Award as well as the final judge of the most influential start-ups competitions such as MIT Technology Review Innovators Under 35 APAC, Alibaba JumpStarter, HSBC x HKET Innovative Business Award, Elevator Pitch, TechCrunch, etc.

Prof. Charm specialises in AI/Big Data, FinTech, Innovation and Entrepreneurship, Digital Strategy, Leadership and Transformation. He has been empowering enterprises to transform to the digital economy in various ways. It includes advising senior management on digital transformation, bringing in innovations from start-ups to match corporate needs, co-organizing innovation labs, accelerators, competitions and hackathons with corporates, and delivering best practices training to corporates.

Prof. Charm serves the community and industry through participating in professional and business associations. It includes Hong Kong Institute of Bankers, Hong Kong Retail Management Association, Hong Kong Consumer Council, Hong Kong GS1, Institute of Financial Technologists of Asia, CityU, HKTDC, HKGCC, Dongguan High-Tech Industry Association, Taipei Foundation of Finance, Malaysia MDEC, Macao UST, etc.

Prof. Charm received 2018 Outstanding Doctor of Business Administration Alumni Award from the CityU and 2015 Best Teacher Award from Institute for China Biz, HKU SPACE. He also completed senior executive programmes from Harvard and UC-Berkeley, and AI/Big Data programme from MIT.

  • Academic/Professional Service
    • Former Senior Management of Cyberport, HSBC, IBM, Oracle and Kingdee
    • Founding Chairperson, Big Data & FinTech SIG, Hong Kong Computer Society

Cisternas Vera, Francisco

Biography

Prof. Francisco Cisternas is an Assistant Professor of Marketing at The Chinese University of Hong Kong (CUHK) Business School. He received his PhD in Business Administration (Marketing) from Carnegie Mellon University, and a BS in Industrial Engineering and MS in Operation Management from the University of Chile. His research focus on modelling the interactions between the digital and physical channels using big data. His research applications include Financial, Sports and Retail Industries. Prof. Cisternas’ work was awarded two research grants from the PNC Centre for Financial Services and Innovations and was distinguished with the Dipankar and Sharmila Chakravarti fellowship for his contributions to research in Marketing.

Teaching Areas

Marketing Research
Marketing Analytics

Research Interests

Marketing Analytics
Mobile and Online Marketing
Multi-channel Management
Demand Optimisation

Fan, Tingting

Biography

Prof. Tingting Fan is an Assistant Professor in Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She got her PhD from Stern School of Business, New York University in 2014. She got MS in Economics and BA in Business Administration at Peking University. Her research interest includes quantitative marketing, consumer experience with high-technology products and services, digital marketing (mobile phone, video games, and online social network), branding, and empirical IO (industrial organisation). Her research has won research grants from Wharton Customer Analytics Initiative (WCAI), Marketing Science Institute (MSI), and Product Development Management Association (PDMA).

Teaching Areas

Marketing Management
New Product Management

Research Interests

Digital Marketing
New Product Development
Branding
Econometric Modelling
Empirical Industrial Organisation

  • Publications & Working Papers
    • Tingting Fan, Peter N. Golder, and Kevin Lane Keller (Working Paper), “Brand Preference Evolution Among a Developing Country’s Urban Migrant Consumers: A Framework of Intra-Country Economic, Cultural, and Social Distances”.
    • Tingting Fan, Peter N. Golder, and Eitan Muller (Working Paper), “Multi-media and Multi-form Communication: A Framework and Application with Smartphones and Online Social Networks”.
    • Junji Xiao, Steven Lu, and Tingting Fan (2017), “Examining the Impact of Item-Based Reward Promotions on Consumer Purchase Behaviour across Multiple Product Categories and over Time: An Empirical Analysis,” R&R at International Journal of Research in Marketing.
    • Fan, Tingting, Leilei Gao, and Yael Steinhart (2017), “When Small Predicts Large: The Effect of Initial Small Contributions on Subsequent Contribution to a Crowdfunding Project,” R&R at Journal of Consumer Research.
    • Tingting Fan, Peter N. Golder, and Donald R. Lehmann (2017), “Innovation and New Product Research: A State-of-the-Art Review and Future Research Directions.” In Handbook of Marketing Decision Models: Springer.
    • Tingting Fan, Peter N. Golder, and Eitan Muller (2015), “Dynamics of Multi-Feature Product Usage: Carryover, Spillover, and Social Effects”.
  • Grants
    • “The Dynamics of Social Influence on a Crowdfunding Platform”, awarded by Hong Kong Research Grants Council (RGC), 2016-2018
    • “The Dynamics of Mobile App Usage”, awarded by Wharton Customer Analytics Initiative Research Grant, University of Pennsylvania, 2011-2014
    • “The Dynamics of New Product Feature Usage Adoption”, awarded by Marketing Science Institute Research Grant, 2011-2014
    • “The Dynamics of New Product Feature Usage Adoption”, Product Development and Management Association (PDMA) Research Grant, 2011-2014
  • Awards & Honours
    • University Education Award, The Chinese University of Hong Kong, 2018
    • Hong Kong UGC Teaching Award Nomination, 2018
    • Faculty Teaching Excellence Award,  CUHK Business School, The Chinese University of Hong Kong, 2016-17
    • Faculty Teaching Merit Award,  CUHK Business School, The Chinese University of Hong Kong, 2015-16
    • AMA-Sheth Foundation Doctoral Consortium Fellow, University of Washington, 2012
    • Marcus Nadler Doctoral Fellowship, New York University, 2012
    • Wharton Customer Analytics Initiative Research Data, University of Pennsylvania, 2011
    • 1st Runner-Up of Dissertation Competition at PDMA-UIC Doctoral Consortium, University of Illinois at Chicago, 2011
    • PDMA-UIC Doctoral Consortium Fellow, University of Illinois at Chicago, 2011
    • Teaching Excellence, Stern School of Business, New York University, 2011
    • INFORMS Marketing Science Doctoral Consortium Fellow, 2011-2013

Hu, Mandy Mantian

Teaching Areas

Marketing Research
Internet Marketing

Research Interests

Empirical Modelling
Word of Mouth
Consumer Search and Learning
Social Network
TMT, Auto and FinTech industries

  • Grants
    • “Consumer Behaviour Within a Network: Modelling Network Formation and the Effects of Network Structure”, awarded by Research Grants Council with HK$540,000, 2016-2019
    • “Consumer Buying and Referral of Social Coupons: Modelling Consumer Sequential Choices under Uncertainty and Assurance Contract “, awarded by Research Grants Council with HK$523,992, 2014-2016 (Principal Investigator)
  • Awards & Honours
    • Society for Marketing Advances Best Doctoral Dissertation Proposal Award, and Sharon Beatty Best Service Proposal Award, 2011
    • AMA-Sheth Doctoral Consortium Fellow, TCU, 2010
    • Doctoral Fellowship in Marketing, NYU, 2007-2012
    • Graduate Academic Scholarship, Tufts University, 2003-2005
    • University Scholarships for Superior Academic Performance, Fudan University, 1999-2003

Hui, Jeffrey

Biography

Dr. Jeffrey Hui is currently Professional Consultant of Marketing (Fractional) at The Chinese University of Hong Kong (CUHK) and Managing Director of InnoSights Limited. Prior to his academic career, Dr. Hui served at various top-notch business and media organisations, including P&G, Cathay Pacific, TVB as well as RTHK. As a scholar-of-practice, Dr. Hui has also been serving as consultant and trainer for various high-profile corporations, like Google, IBM, Canon, Coca-Cola, Nestle, HSBC, L’Oréal, Johnson and Johnson, Pfizer, GSK, AstraZeneca, 3M, Adidas, Inchcape, etc.

As an interdisciplinary scholar, Dr. Hui obtained his EdD from University of Bristol, MA from the University of Hong Kong, EMBA (Dean’s List) and BBA (Hons) both from CUHK.

Actively contributing to the marketing profession, Dr. Hui has been serving as the Chairperson of Hong Kong Institute of Marketing and appointed as the final judge of various regional competitions, such as Effie Awards (Greater China), ECI Awards (Greater China) and Yahoo! BIG Idea Chair Awards.

Having a keen interest in synergising business theories and practices, Dr. Hui has authored and co-authored a number of business and marketing best-sellers, including: 《贏銷策略》,《商識滿天下》,《讓品牌「飛」!》,《品牌超連結》and《贏銷0與1》.

Teaching Areas

Social Media Marketing
Digital Marketing
Big Data Strategy
Marketing Practicum
Integrated Marketing Communications
Strategic Marketing
Marketing Management
Social Innovations

Research Interests

Digital and Social Media Marketing
Higher Education Marketing
Social Marketing
Social Innovations
Strategic Brand Management

Biography

Prof. Hwang Kim is an Assistant Professor of Marketing at The Chinese University of Hong Kong (CUHK) Business School. His major research interests include Social Network Analysis and Its applications to marketing problems. Also, his recent research focuses on modelling consumers’ transactional behaviours of financial products (e.g., insurance) and salesforce turnover in the Chinese insurance industry. He is teaching Marketing Management and Database Marketing at CUHK Business School and is scheduled to teach Social Media Marketing.

He earned a BS degree in Cloth and Textile in Seoul National University in Korea, and obtained his PhD degree in Marketing from Cornell University’s Johnson Graduate School of Management. Prior to joining Johnson, he worked for two years as a fashion designer in Korea.

Teaching Areas

Social Media Marketing
Database Marketing

Research Interests

Social Network Marketing
Emerging Market
Bayesian Statistics

Lau, Kin-nam

Teaching Areas

Customer Relationship Management
Big Data Practicum

Research Interests

Marketing Research
Bank Marketing
Customer Relationship Management
AI and Big Data applications in Marketing

  • Grants
    • “A Data Mining and Sales Forecast Project for CRC Retail Stores (香港華潤堂零售數據分析及動態預測研究)”, awarded by Resource Link Network Limited, 2006
    • “Data Mining Project for Credit Card Center of CITIC Industrial Bank (China) (中信實業銀行信用咭中心數據研究)”, awarded by CITIC Industrial Bank (China), 2005-2006
    • “Survey on Retirement Planning in Hong Kong”, awarded by CITIC Ka Wah Bank Limited, 2003
    • “Consultancy on the Development of a Super CRM System”, awarded by Standard Chartered Bank, 2002

Biography

Prof. Luxi Shen, PhD from the University of Chicago Booth School of Business, studies judgment and decision making, and consumer behaviour. Her recent research focuses on the general topic of uncertainty. For example, she explores when and why consumers expend more effort to earn an uncertain reward than a certain reward. Prof. Shen’s work has been published in top academic journals, including Journal of Consumer Research, Journal of Marketing Research, Psychological Science, and Organizational Behavior and Human Decision Process.

Teaching Areas

Marketing Management
Strategic Marketing
Managerial Decision Making and Negotiation

Research Interests

Judgement and Decision Making
Consumer Behaviour
Uncertainty, Risk and Luck
Pricing Strategy and Incentive Design

  • Grants
    • “The Continuity Hypothesis: How and Why Uncertain Incentives Matter Differently In-Prospect and In-Process”, General Research Fund awarded by Research Grants Council, 2017-2020
    • “The Fun and Function of Uncertainty: How Uncertain Incentives Drive Behaviour”, Early Career Scheme awarded by Research Grants Council, 2015-2018
  • Awards & Honours
    • Marketing Science Institute (MSI) Young Scholar, Marketing Science Institute, 2019
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2016-17
    • Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2015-16
    • Dean’s Nomination of University Education Award, The Chinese University of Hong Kong, 2016
    • Hillel Einhorn New Investigator Award Runner-Up, Society for Judgment and Decision Making, 2015

 

Tse, Alan Ching-biu

Teaching Areas

Marketing Research
Quantitative Marketing
Internet Marketing

Research Interests

Chinese Wisdom and Marketing
Complexity Systems in Marketing
Big Data Analytics